**From Business Insider’s Lucia Moses:**
Micro dramas are entering their Hollywood phase as new players aim to give the format the star treatment.
The latest example is Tommy Harper, a prolific film producer whose credits include "Star Wars" and "Top Gun: Maverick."
Harper is going small for his next act. He's launching VeYou, an app for the made-for-mobile soaps that originated in Asia and have taken off among women viewers.
Harper raised an undisclosed amount of seed funding for VeYou from lead investor S32, a venture firm led by Google Ventures founder Bill Maris, whose other investments have included 23andMe, Impossible Foods, and Nest.
Micro dramas — also called verticals and mini dramas — are known for being low-budget productions with wild plotlines.
Newer entrants like Harper are trying to evolve the format, using AI-driven special effects to lend a cinematic feel.
VeYou plans to offer action, romance, and drama titles, both licensed and originals made by Harper's own studio, Tiny Verticals. The first original will be "Love Under Fire," an action romance starring vertical drama star Kasey Esser, who wrote the series alongside Harper.
"We're going to ramp up the quality level and the storytelling," Harper said. "We're going to be your HBO in the space."
[Read the pitch deck, shared exclusively with Business Insider. ](https://www.businessinsider.com/veyou-pitch-deck-hollywoods-tommy-harper-launches-micro-drama-app-2026-4?utm_source=listnook&utm_medium=social&utm_campaign=insider-entertainment-sub-post)
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SillyGoatGruff5 days ago
+2
Is [Quibi](https://m.youtube.com/watch?v=ihFePUknSIc) coming back?!
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