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News & Current Events Mar 30, 2026 at 2:34 PM

Air Canada CEO will retire this year after his English-only crash message was criticized

Posted by ThatMasterpiece2174


Air Canada CEO will retire this year after his English-only crash message was criticized
AP News
Air Canada CEO will retire this year after his English-only crash message was criticized
Air Canada says CEO Michael Rousseau plans to retire. Rousseau had faced criticism over an English-only condolence message after a deadly crash this month at New York’s LaGuardia Airport.

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greenoliv Mar 30, 2026 +884
Crazy that this was his downfall and not him admitting on television they weren’t negotiating with the flight attendants because they already knew the government was going to invoke them back to work
884
Mysterious_Past6277 Mar 30, 2026 +172
Well you see in canada, divesty is our strength, but paying our bills is not, and is of no concern to the most important less than 1% of us who run businesses or get bribes from them, politicians. 
172
Tight-Shallot2461 Mar 30, 2026 +69
Damn so yall struggling with b**** ass 1%ers over there in Canada too huh?
69
ludicrous780 Mar 30, 2026 +68
Every country.
68
corticalization Mar 30, 2026 +27
Yes, and don’t piss off the French speaking ones
27
RichardButt1992 Mar 31, 2026 +4
Yeah! Dont piss on them either!
4
KeberUggles Mar 30, 2026 +2
Bahahahha
2
Gunhild Mar 31, 2026 +3
Home ownership and retirement are now a distant fantasy for most Canadians who didn't already buy a home and retire while it was still possible. We will all rent and work until we physically can't then we'll die homeless and alone. That's the Canadian Dream.
3
Secret_g_nome Mar 30, 2026 +67
Right?! But fail to speak a little franglais and everybody loses their fracking minds!
67
MechMeister Mar 31, 2026 +2
No no the fracking is in Alberta, they speak English there
2
Waterwoogem Mar 30, 2026 +11
I didn't even think of this being an issue, there was like 1 french sentence at the very start iirc. To me, the video just seemed bland and generic with him emphasizing "OPERATED BY JAZZ" a couple times. The times he said Jazz just screamed Stock Protection and nothing more to me.
11
victoriousvalkyrie Mar 31, 2026 +3
I'm a former Jazz employee. It's not the lack of French that bothers me - it's the lack of any sort of genuine emotion from the AC CEO in the press video. He's literally a robot reading off a teleprompter. Even worse, that fact that Jazz's president, Doug Clarke, has been essentially silent during this whole ordeal. There is one small quotation from the press release on the official website, nothing more. Jazz and AC are separate companies. Doug Clarke should have been delivering that video, not Rousseau. If I learned anything from working in the airline biz, it is that these individuals are evil, vile people. Rousseau can't even hide his depravity in a brief video. The wickedness doesn't stop at the C-suite, either. It seeps down to regional management, where they're just as horrific of human beings.
3
Defiant_Fishing_3393 Mar 30, 2026 +2
He was probably planning to retire already and this just sped it up. This is not his first language hick up.
2
azad_ninja Mar 30, 2026 +1281
Easier than learning French I guess.. lol
1281
PatacusX Mar 30, 2026 +404
The only thing I remember from French class is the fact counting is absolutely ridiculous once you get past like 60(?) or something. "FOUR TWENTIES TEN SEVEN!"
404
azad_ninja Mar 30, 2026 +210
Yeah, 70s start sixty-ten, eleven, twelve etc… 80s are Four-twenty, twenty one, twenty two… Then 90s are four-twenty eleven, twelve … You get used to it once you get it, but it’s super weird.
210
Saitoh17 Mar 30, 2026 +82
4 scores and 7 years ago... Did this used to be common in English or did Abraham Lincoln study French? 
82
MightBeAGoodIdea Mar 30, 2026 +15
Yeah but its really outdated they no longer teach numbers like that outside of a few grammar specific lessons that kids data dump.... because no one really counts by the score, or even in dozens outside of eggs... In English anyway. Outside of niche conversations.
15
azad_ninja Mar 30, 2026 +45
totally missed the whole 4:20 potential of counting in french.
45
Capital_Past69 Mar 30, 2026 +11
don't forget soixante-neuf
11
little_fire Mar 31, 2026 +2
*Nice*
2
[deleted] Mar 30, 2026 +5
[deleted]
5
pineapplepengwings Mar 30, 2026 +9
Well, 50 in Danish is "Halvtreds" which is short for "halv-tre-sindstyve", in numbers 2,5 * 20. 70 is "halvfjerds" short for "halv-fire-sindstyve" = 3,5 * 20 and 90 is "halvfems" "halv-fem-sindstyve = 4,5 * 20". To make it more complicated halv-tre means "half three", halv-fire "half four", halv-fem "half five" even though the numbers is 2,5, 3,5, and 4,5.
9
Rasikko Mar 30, 2026 +2
In Finnish, 50 is Viisikymmenta(I can't do the accented *a* on this keyboard), literally 5-10. To understand it means 50, you kind of have to pretend it's 5 \* 10.
2
kkeut Mar 30, 2026 +13
>sixty-ten Boards Of Canada
13
zoobs Mar 30, 2026 +4
Orange
4
kleptorsfw Mar 30, 2026 +2
the preparation for a dive is always a tense time
2
Kevin_Wolf Mar 30, 2026 +45
Wait until you hear about Danish and their crazy numbers. 75 (seventy-five) in English is 70+5. In Danish, it is halvfjerdsindstyve, literally "half-fourth-times-twenty", or 5+(3.5*20).
45
saltwitch Mar 30, 2026 +14
If I recall correctly from my years in DK, it should be fem-og-halvfjerds(indstyve)", fem being five.  TBF halvfjerds is how people generally shorten halvfjerdsindstyve, never heard anyone say it on full. So still with an insane underlying system, but not quite as long. Same with halvfems instead of halvfemsindstyve etc.
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Tuxhorn Mar 30, 2026 +7
You're correct. It's just a fun silly fact. Us danes aren't doing math every time we say a number. Just like seventy means 70, halvfjerds means 70.
7
Eogard Mar 30, 2026 +4
I wonder if the french numeral system doesn't comes from the viking invasion then lol
4
InorganicTyranny Mar 30, 2026 +3
In France’s case it’s believed to be a relic of the Gauls. Celtic languages tend to use vigesimal (base 20) counting systems, and the numeric base of mathematics in a culture tends to be very conservative over time (hence why we retain base 60 for seconds -> minutes -> hours, a practice begun all the way back in Mesopotamia).
3
first_poste Mar 30, 2026 +19
One funny thing I learned is that in Swiss French they don’t do that and their counting system is much more intuitive lol septant octante for seventy eighty etc
19
Squid_A Mar 30, 2026 +11
Nonante would be nice. Would be a lot easier to say my birth year... "mille neuf cent quatre vingt dix neuf" is a mouthful.
11
Mamadeus123456 Mar 30, 2026 +3
Its Swiss and Belgian french seventy eighty and ninety Are all different.
3
MondayToFriday Mar 30, 2026 +2
In Swiss French, 80 is huitante.
2
Obtuse-Angel Mar 30, 2026 +7
I’m ashamed to say that it was the counting that made me tap out on French. I’m just not smart enough for my brain to make that transition conversationally. 
7
smltor Mar 30, 2026 +6
heh Japanese would like a word. Lots of countries have weird counting styles but the Japanese take it to extremes. There are a c*** ton of "counters" so you can say Ni (two) but then you have to specify whether it is small and round or long and thin or flat or a machine or a shoe thing or a whole lot of other variations. I had a friend say that if I could lean to count in Japanese I would be basically fluent. (let's ignore keigo) But then every language I learn has really crappy aspects. I mean Polish grammar could only have been invented by people that had long winter nights and no money for a play station. "I need to buy 3 boxes of tomato puree" Oh well you need to specify "I" in the grammar, then of course tomato is a male animate (I think? could be wrong, chicken meat is animate so I think tomatoes would be) and tomatoes are countable so probably change it to have an a at the end and then there were three so we need to change all this into plural and it was boxes you said so, at least here we don't need to consider whether there is a male in the plurality group or just female so that is easy, plus we have a declinated verb at the beginning so we can use infinitive after that another easy win" Muszę kupić trzy pudełka przecieru pomidorowego probably. And now you need to get your weak english speaker cheek muscles to to pronounce that. Plus it functionally servers no purpose that SVO does the job for except apparently "you can be more poetic". I am far from a poet in any language. At first when I was learning Polish my wife was a little upset when I said "stupid f****** language" constantly. But as we have learned a couple languages together she is totally on board now. Every language is stupider than your native language. There is actually a comedian that did a series of "Why Japan why?" standups which were fairly funny. [https://www.youtube.com/watch?v=2icA1VaYg80](https://www.youtube.com/watch?v=2icA1VaYg80)
6
BrgQun Mar 30, 2026 +110
He was likely told to retire. And it's not the first time he stepped on this particular land mine. For non-Canadians (or even just younger Canucks), Air Canada used to be a Crown corporation (a govt corporation) and is still subject to the Official Languages Act for historical reasons. There is a pretty legit reason for people to be annoyed about his failure to even try.
110
azad_ninja Mar 30, 2026 +51
There were a dozen ways he could have made it work, but he either didn't bother, was unwilling or too shortsighted. If he's incapable or too uncreative to figure this out, how the hell is he running a big company?
51
BrgQun Mar 30, 2026 +26
Yes, and it's not like he hasn't been given multiple chances! ETA: from the article : >Quebec Premier François Legault noted that when Rousseau was appointed president of the airline in February 2021, he promised to learn French. He's known this was an issue for at least 5 years.
26
Zeppelanoid Mar 30, 2026 +38
Exactly. People acting like this is some sort of “culture war” nonsense have it completely wrong. This is a CEO failing the most basic competence test during a crisis. If he speaks a few words of garbled French during his statement, this controversy never happens and he still has his job. It didn’t require a large amount of effort on his part to navigate this issue.
38
azad_ninja Mar 30, 2026 +12
yeah, ANY verbal effort would have sufficed. Don't do the whole thing, two sentences on cue cards. There may have been some complaints, but not like this.
12
WanderingTacoShop Mar 30, 2026 +6
Not a canadian, so maybe there's some cultural stuff I don't understand. But couldn't he have just gotten a french translator to stand next to him? Also the guys name is Rousseau.... come on man.
6
Appropriate-Talk4266 Mar 31, 2026 +13
Well, they guy's name is Rousseau, but more importantly, he has been living in Montreal for 18 years, has a french speaking wife and children and encountered this exact same criticism exactly 4 years ago lmao I truly believe the controversy wouldn't have happened if he delivered the English condolences and then a French speaking VP stepped in to say a few words in French (for, you know, the French speaking family of the dead Quebecois pilot) The fact they just skipped the French just goes to show how little he cares and how little French even crosses his mind as like maybe it would be important to have it included to some degree. And his team is also pretty piss poor at advising him. Feels like this is such basic PR, especially considering he was criticized for this exact same thing before lol
13
This_Loser22 Mar 30, 2026 +6
Nah, French Canadians need the effort put in. If he just got a translator thats not him putting any effort in to learn one of the two official languages. He's also been liv8ng in Montreal for 15 years and previously bragged about not learning any French. This is not a one time thing dor this guy, it was the last straw. Not to mention he's apparently just been a shitty CEO all round.
6
Stock_Mix_4885 Mar 30, 2026 +4
It was reported that he attended 300 hours of french lessons with a private tutor. Any normal person could litterally sleep through their 300 hours of private lessons and learn more than he did just subconsciously. Sure he did attend those lessons, sure he did.
4
literalsupport Mar 30, 2026 +22
Exactly this. Bilingualism is foundational to Canada. A lot of us do not speak French, but for Air Canada, an airline based in Montreal with a large percentage of employees who are Québecois (native French speaking) and fully bilingual, having a CEO who cannot speak French, even though he publicly committed to doing so five f****** years ago speaks volumes. Au revoir Monsieur Rousseau!
22
guspaz Mar 30, 2026 +17
He has lived in Montreal, a French-speaking city, for decades, and Air Canada is legally obligated to communicate in both languages... In fact, Air Canada's own internal policy requires it too. This was a conscious decision. Putting a tiny little bit of French (basically just "Bonjour") just makes that clear. He claims to have had 300 hours of French courses. That is more than enough to read French off a teleprompter. He also might have gotten away with saying a short condolence in French at the start, and then in French saying something like "I'm going to say the rest of this in English because I find it difficult to express such a serious topic in something other than my native language." But he didn't even bother doing that much. Also acceptable (at least from a corporate standpoint) would have been to have a French interpreter standing next to him repeating everything in French. This is a company based in a French-speaking city, a large portion of the senior management team are native French-speakers, and could have served that role. In the end, this is a guy who has literally bragged about not learning French despite his obligation to do so, and this incident was one step too far.
17
upmoatuk Mar 30, 2026 +5
I could see him having some ability to speak French after taking all those lessons, but still not being confident enough to speak about such a serious topic because he's afraid of pronouncing words incorrectly. Still as you point out, a CEO should have the resources to work around that. They could have done as many takes as needed, given him a script where things are spelled out phonetically or an earpiece where someone is feeding him the proper pronunciations.
5
Bouteille_Brune Mar 30, 2026 +9
"Both his wife and mother speak french" https://www.theguardian.com/world/2026/mar/30/air-canada-ceo-resignation
9
Captain-Barracuda Mar 30, 2026 +4
Bâtard, mais quel taré.
4
Weiss_127 Mar 30, 2026 +13
Proof CEO’s don’t wanna do shit. But expect everyone under them to devote their life to the wage.
13
NorthernFrosty Mar 30, 2026 +17
HE LIVED IN MONTREAL FOR 14 YEARS and somehow never learned French. And given one of the perks of his position is free French lessons... How the heck, man?
17
maporita Mar 30, 2026 +13
And immigrants come here and learn in 6 months, while working two jobs for minimum wage.
13
Helios0186 Mar 30, 2026 +11
Exaclty, I've met several immigrants who learnt French faster than Rousseau and with less support. He was just lazy or stupid.
11
Blue_Waffle_Brunch Mar 30, 2026 +17
Most CEOs in Canada don't speak French.
17
NorthernFrosty Mar 30, 2026 +11
> Most CEOs in Canada don't speak French. Air Canada is a Crown and obligated to serve in both official languages. No one cares what language a non-Crown CEO speaks, so what you're saying has nothing to do with this.
11
Blue_Waffle_Brunch Mar 30, 2026 +31
Air Canada is not a crown corporation. It's privately owned and publicly traded. Yes, it has to offer *marketing and services* in both languages. A CEO making a statement of condolences does not meet that standard, especially since the video he released has French subtitles.
31
midasgoldentouch Mar 30, 2026 +26
Someone above noted that Air Canada is still subject to the Official Languages Act (which I just learned about today)
26
SuggestedUsername854 Mar 30, 2026 +12
And is one of the main offenders to this act, failing to live up to its requirements for decades. Rousseau is an endorsement that it's ok to disregard their obligation to offer service in french. Firing him is barely a repudiation of his lack of effort. But it's better than nothing, especially considering his failure as a CEO.
12
Rinne18 Mar 30, 2026 +484
I think this is a "straw that broke the camel's back" type of situation. Setting aside that this isn't the first time this guy has been publicly scrutinized for his inability (read: refusal) to learn French, but last year he admitted in an interview with BNN that he wasn't bothering to negotiate with soon-to-be striking flight attendants because he knew he could get the Feds to just introduce Back to Work legislation. When they did, and the workers kept striking anyway, he finally had to pull a finger out. I'd be surprised if the Feds didn't have this in mind when they summoned him to Ottawa last week.
484
danothedinosaur Mar 30, 2026 +117
Not to mention, telling shareholders that they didn’t lay off any pilots during COVID which was an outright lie. Good thing he’s rich otherwise there may have been consequences then.
117
Secret_g_nome Mar 30, 2026 +863
This whole controversy is silly. Just soyer billingue like all the rest of nous.
863
Funny_Obligation2412 Mar 30, 2026 +150
Tabarnak eh
150
sp_40 Mar 30, 2026 +30
Calisse
30
lawnicus18 Mar 30, 2026 +8
What the putain de saint simonac of jellybean of sainte moufette of f****** frootloops calisse is this tabarnak -my favourite Quebecois cursing moment ever
8
splendidpluto Mar 30, 2026 +39
J'avions vus un Airplane
39
Nanto_de_fourrure Mar 30, 2026 +19
Upvote for not only a bilingual joke, but one that requires knowledge of Acadien french specifically.
19
Homeboy_Jesus Mar 30, 2026 +84
Ah bonjour mon french amigo
84
-drunk_russian- Mar 30, 2026 +7
Comment ça va buddy? Todo bien?
7
burgonies Mar 30, 2026 +12
Growing up with lots of friends in Spanish-speaking bilingual households, we call that “Spanglish”
12
FrostyCat13 Mar 30, 2026 +27
In french, we call it Franglais.
27
burgonies Mar 30, 2026 +5
Perfection
5
Zentaury Mar 31, 2026 +2
Spanish and Portuguese? Portoñol
2
Niptacular_Nips Mar 30, 2026 +51
Mes children are in immersion français and sometimes on parle like that at home.
51
NepoKitty Mar 30, 2026 +31
Ca c'est how ma mamam acadienne raised us chez nous-autres
31
nitpickr Mar 30, 2026 +17
This is just like how desi people sprinkle english in when the grammar fits. 
17
theblakesheep Mar 30, 2026 +9
*soyez, hostie
9
fantasmoofrcc Mar 30, 2026 +16
Well zut alors, friendos.
16
MooseTracksMaple Mar 30, 2026 +11
Pomplemousse
11
twat69 Mar 30, 2026 +2
Pamplemousse? https://www.youtube.com/watch?v=6kJc2hfAbvY
2
New_Leaf_8647 Mar 30, 2026 +6
Give yer balls a tug
6
out_wit Mar 30, 2026 +2
I laughed at this way harder than i should!
2
WuhanWTF Mar 31, 2026 +2
Samuel Pepys would write like this when he journaled about sexual topics. For example, when he jorked his peanitz to *L’eschole des Filles,* he used a combination of French, English, and Spanish to describe the act: >it made mine Prick para stand all the while, una vez to decharger
2
ThePheebs Mar 30, 2026 +1463
This might be one of the dumbest controversies ever.
1463
velocitybytime Mar 30, 2026 +719
So youve never been to Montreal
719
zhirinovsky Mar 30, 2026 +38
Lived next to the Société St Jean Baptiste headquarters once, which is next to the Algerian consulate, and what brings everyone together in intrafracophone vivre ensemble is the Inuit panhandling in English.
38
Helreaver Mar 30, 2026 +121
Most people in Montreal don't seem to give a shit if you only speak English, from my experience. Then you have West Island which is mostly anglophone. Now once you get outside the city, that's when things change fast.
121
1dabaholic Mar 30, 2026 +99
They absolutely do care.
99
JagdCrab Mar 30, 2026 +6
I know at least few folks from Toronto who pretended to be American tourists when in Montreal to avoid francophone's ire. Although, that's probably not going to work anymore.
6
[deleted] Mar 30, 2026 +7
American tourists are doing just fine in Quebec. Just don't start spouting maga talk and if asked about Trump say you dislike him very much.
7
Syberz Mar 30, 2026 +146
You must hang out with Anglos... I guarantee you that francophones in Montreal give a shit.
146
ProfaneBlade Mar 30, 2026 +42
It’s still stupid.
42
Helreaver Mar 30, 2026 +15
¯\_(ツ)_/¯ I spent two years living in the city and built many great relationships with anglophones and francophones. The closest I've come to a negative experience inside the city came from (ironically) French people in The Plateau. I get it. Quebec has a complicated history with the English majority of the country, and I respect their right to preserve and enforce their language and culture. I have no qualms there. But Montreal still has significant anglophone communities with West Island and Westmount (I know it's technically not Montreal.) The most prestigious university in the province is English. Tourism is a major economic driver for the city, and most of those tourists probably speak English first. To get upset that people are speaking English in the city just seems silly to me. I can't read minds, so maybe people were upset that I spoke English. But it certainly didn't feel that way. And the people I befriended didn't care.
15
SuggestedUsername854 Mar 30, 2026 +32
Rousseau is the CEO of a company that is legally required to offer service in french, and fails to do so at a ridiculous frequency. His lack of sensitivity about this is enabling the company culture, and that is the real source of outrage in francophones. Montrealers don't care about anglophones not speaking french, they care about businesses not offering french service. Rousseau also promised he'd learn some french after previously messing up, and he didn't. At this point, he's just confirming he didn't care, and took francophones for idiots.
32
Top_Wasabi_7484 Mar 30, 2026 +12
One of the people that died was from french canada as well
12
stochiki Mar 30, 2026 +4
Francophones are leaving Montreal in droves.
4
[deleted] Mar 30, 2026 +34
Wtf you talking about that what all of Quebecs culture is about
34
maroongoldfish Mar 30, 2026 +13
All of Quebec outside of Montreal
13
Shaneisonfire Mar 30, 2026 +20
A gas station wouldn’t even let us fill up because we didn’t speak French driving through Quebec. The Alberta license plate probably didn’t help.
20
Fancy_Yak2618 Mar 30, 2026 +17
Just said this above you Mine is Ontario and I even asked in French if they speak English and got stared down. Like I asked in French you can do me the common courtesy and come back with English it is a multilingual country as they love to point out.
17
canadian_boi Mar 30, 2026 +12
Lol if a quebec couple didn't get service because they only spoke French (outside of Quebec), it would make headlines. F*** those guys, help each other out.
12
mango-goldfish Mar 30, 2026 +14
Montreal would hate if Bad Bunny played at their halftime show.
14
precto85 Mar 30, 2026 +9
I've been there plenty and in almost every interaction I've had, be it random people or just ordering food, the moment I spoke English, their tone instantly changed to talk down to me. I've had people scream at me for speaking English with my friends while walking in a crowd. Shit is real.
9
c0reM Mar 30, 2026 +335
Also sad. Two pilots lost their lives just doing their jobs and the only takeaway is “what language did some CEO speak”??? Why do we care about the CEO. This is about the pilots and the friends and families they left behind.
335
hfxRos Mar 30, 2026 +223
Quebec is thirsty for any opportunity to make the French language look oppressed.
223
MasterGrok Mar 30, 2026 +39
Ya. Putting everything else aside this is yet another example of people finding a way to make a tragedy about them.
39
Toph84 Mar 30, 2026 +34
The deceased pilots were primarily French speakers (who learned English to get the job), their families were French speakers and some didn't understand English well, the passengers were primarily French speaking from Quebec, the plane took off from Quebec, and he works in Quebec. At least having a translator or reciting a scripted French transcript (heck in Google Translate at least) even if he didn't understand anything of what he just said should have been at least the bare minimum, but he couldn't even do that. Not to mention this CEO has a history of union stomping and abusive worker policies, and it's really strange why people are so insistent on defending the multi millionaire CEO who had 14 years of living in a Primary French speaking area and couldn't at least get a bare minimum understand of the language. A CEO with a decade plus record of being the atypical scumbag CEO who also got free French lessons with the job and didn't even bother with that. Imagine your father/brother/husband died on the job in a freak accident, and they couldn't be bothered to give the public announcement message in one of the two country's official languages, and you can't even understand what they said.
34
RefGent Mar 30, 2026 +12
Because it is part of a legal agreement that he was supposed to uphold and had already been taken to task about prior.
12
Willzyix Mar 30, 2026 +115
I mean a plane from Montreal, pilots from Montreal, families affected in Montreal. Quebec is officially a francophone province. I’m an anglophone and usually don’t participate in language debates but how hard is it for the Air Canada CEO to translate his statement?
115
Ok_Pizza3245 Mar 30, 2026 +32
Pretty hard considering he doesn't speak French lmfao
32
COCAINE_EMPANADA Mar 30, 2026 +37
Which is part of the controversy. He's made Canadian headlines for a controversy like this years ago and obviously it hasn't been corrected. Carney took a crash course on french and swept large swaths of the Quebec that would have otherwise gone to the Quebec Nationalist party, The Bloc Québécois. Regardless of weather you think it's petty or not, language politics is very real in Canada, and not without consequence.
37
DescriptionSudden527 Mar 30, 2026 +21
maybe he should learn if he is getting a salary of 12 million dollars?
21
Ok_Pizza3245 Mar 30, 2026 +29
Idk personally if someone is doing a job valued at 12 million a year I'd rather them be doing actual work rather than trying to improve his french from a 4th to a 6th grade level
29
DescriptionSudden527 Mar 30, 2026 +11
Well maybe with that 12 million he could go beyond a 6th grade level lol. it’s french and he is BASED in f****** quebec, there is so many opportunities both payed and free. If you want to talk about competency for the position this is NOT the guy you want to do that for, AC has lost more both status, stock price, and any other possible metric under him. Literally down 33 % in the 5 years he’s been ceo lmao
11
Zeppelanoid Mar 30, 2026 +8
If he had someone on his team write a portion of the speech in French, and he read it out loud with terrible pronunciation, he’d still have his job. He fumbled this major time.
8
RomeoDoubs Mar 30, 2026 +18
As a Canadian who doesn’t speak a lick of French, pretty hard. You could give me a script in French and I wouldn’t be able to read it out “properly”
18
FrostyCat13 Mar 30, 2026 +25
Have you had 250 hours of French class after promising to learn it when you got a job that required it?
25
RomeoDoubs Mar 30, 2026 +11
If I were to guess, I’ve probably had MORE than 250 hours of French class since we were forced to take French in grade 7 and 8 in my school district. For grade 7 the class was for all 10 months of the school year, and in grade 8 it was for 5 months (the first half of the school year) In one ear and out the other in my case
11
FrostyCat13 Mar 30, 2026 +11
As is the case for most Canadians living outside Quebec, which is understandable, unless you decide to go live in Quebec, you're unlikely to need French. I and most Quebecers don't care that Canadians living outside Quebec don't learn French, we understand it's not a particularly useful language for you there or around the world, but it's insulting for people living in Quebec to refuse to learn it. This CEO however, had to learn it and promised to learn, I expect keeping a 12m$ per year job should have been a good enough incentive to learn it, but apparently not.
11
RefGent Mar 30, 2026 +16
Is it part of your job description? I think you would learn to do it pretty well if so.
16
RomeoDoubs Mar 30, 2026 +7
I wouldn’t be in a position to even be considered to be hired if that’s a job requirement
7
RefGent Mar 30, 2026 +11
So you've come to the conclusion that has now come to fruition, which is that he shouldn't have had the job and now he doesn't
11
SandalwoodGrips19 Mar 30, 2026 +26
The French Canadians are VERY specific about this sort of stuff lol.
26
bobbyturkelino Mar 30, 2026 +30
Par for the course in this hellscape of social media amplified culture war distractions
30
matthieuC Mar 30, 2026 +11
Imagine the CEO of American Airlines only speaking Spanish. And refusing to learn English.
11
eatfoodoften Mar 30, 2026 +3
But have you seen how McDs CEO eats a burger?!
3
NevyTheChemist Mar 31, 2026 +6
Just look at the stock price during his tenure. This guy was a dud. Air Canada needs better.
6
PizzaRollEnthusiast Mar 30, 2026 +28
I used to work for a packaging design studio that did packaging for both US and Canadian markets. In Canada, the text on products has to be bilingual and equal sizes. I would expect that means all signage, official documents, and public announcements would be bilingual as well. So if that’s the cultural expectation (and in some cases the requirement) then this does make sense to me.
28
scabbyshitballs Mar 31, 2026 +6
This is the most Quebec thing I’ve ever heard.
6
burtgummer45 Mar 31, 2026 +3
Translation: Air Canada CEO doesn't want to deal with all the BS and is going on permanent vacation.
3
APLJaKaT Mar 30, 2026 +259
The fact that an English only message is the take away and generates the fake outrage over this tragedy is very telling. Carney should have been asking WTF is going on with American (and Canadian) ATC and airport operations instead of worrying about this nonsense. What a friggin joke this country is becoming. BTW 700 complaints to the official language commissioner out of a population of 40 million is not even a rounding error. How did this ridiculous story gain traction in the media while they completely miss the failures that are endangering air travelers?
259
Gravy_Tanker Mar 30, 2026 +116
Theres a by-election coming up in Quebec. So Carney has to pretend to care about French for ten minutes.
116
Inzane_Canadian Mar 30, 2026 +29
This is the real story behind it, that people are glossing over.
29
[deleted] Mar 30, 2026 +22
[deleted]
22
SirMaximusII Mar 30, 2026 +5
Carney was the one making a big ordeal about him not speaking French. So, yeah
5
nerkbot Mar 30, 2026 +19
Honestly what is he supposed to do about US ATC? Ban all Canadian airlines from flying to the US? Convince Trump not to be an idiot anymore?
19
Reasonable-Gas5625 Mar 30, 2026 +13
Mange de la marde.
13
GoodLordWhatAmIDoing Mar 30, 2026 +7
>Carney should have been asking WTF is going on with American (and Canadian) ATC and airport operations instead of worrying about this nonsense. Please show us your evidence that this has not happened.
7
Available-Ad3581 Mar 30, 2026 +11
Imagine a member of your family piloting that plane died and his f****** boss doesnt even try to say his condolences in the language the family speaks. If you disrespect your employee like that, you deserve every bit of outrage
11
Zeppelanoid Mar 30, 2026 +23
Not just the language you speak, but the ONLY official language of your province, and the province of the company’s headquarters. It’s like having a company headquartered in Italy and not being able to speak Italian.
23
aldur1 Mar 30, 2026 +208
All the people thinking this is some random controversy needs a little history lesson. Air Canada (AC) was privatized in the 1980s through the Air Canada Public Participation Act. Amongst other things it stipulates: * AC must be headquartered in Montreal * AC is subject to the Official Languages Act which means like the federal government, AC must offer its services in both English and French. Clearly that doesn't mean the CEO must be proficient in both English and French as seen in the latest CEO. But you can see how French and Quebec culture were top of mind when the airline was privatized way back then. Another history lesson -very recent history. After the Tumbler Ridge shooting in BC, Yves Francois Blanchet (leader of the Bloc Quebecois) offered his condolences in English in the House of Commons. Prior to this he has never chosen to speak English in the HoC. So yeah this was a major slip up by the Air Canada CEO in not even bothering to try.
208
barktwiggs Mar 30, 2026 +19
Let me get this straight. If the CEO hired a French interpreter or had a subordinate provide the message in French then he'd be in the clear?
19
Squid_A Mar 30, 2026 +18
I honestly think there would be much less controversy. It's pretty ridic after apparently 300 hours in training he can't mumble out a few srntences in French though. Just reflects poor judgement on his part.
18
TraditionalClick992 Mar 31, 2026 +7
I don't think he actually attended the 300 hours of lessons he paid for. Like I get it, some people can't speak conversationally even after taking lessons. But I'm sorry, I refuse to believe you can't coherently read a statement in French if you've taken that many lessons. 
7
Frectozhae Mar 30, 2026 +24
There might have been some grumbling from a few people, but it would mostly have been washed away in the news after a few days. Not giving a single word was directly seen as an insult.
24
charlesbear Mar 30, 2026 +65
All of the context you've given (which is interesting) doesn't mean this isn't a "random controversy". It's still a random controversy.
65
greydawn Mar 30, 2026 +22
If you live in Canada, this particular kind of controversy (lack of French) pops up decently often.  So not really random, but a quirk of our specific countries history and languages.
22
Darth_Atton Mar 30, 2026 +71
It's actually a very specific controversy for the people involved. 
71
Virillus Mar 30, 2026 +31
Not at all. It's simple. The CEO has been criticised for refusing to put in the minimum effort. Further, he's claimed he took "300 hours of French classes." Somebody died, and he said a short message of condolence to the family. Even with a tiny bit of practice, anybody can do a pre-recorded and rehearsed message in French. The CEO's refusal to do so means that either he doesn't care enough about the family of somebody who died to put in any effort, or he lied, or both. Both of those things should indicate somebody isn't fit to be a CEO, and criticising him for being lazy or for lying is completely fair.
31
DookieShoez Mar 30, 2026 +11
I know little about all this but, you say AC’s *SERVICES* must be offered in both languages. This is just a message from the CEO after an accident, not anything to do with buying a ticket, flying somewhere, etc. This message being in english only doesn’t interfere with anyone’s ability to travel.
11
Available-Ad3581 Mar 30, 2026 +5
Just a message? Tell that to the families
5
Ganglebot Mar 30, 2026 +9
Two people are dead, because a billionaire defunded the FAA, because the FAA had concerns about his private space program. The CEO not speaking French is a thing, I guess. And I can respect that. But of all the things coming out of this tragedy, the CEO not speaking French seems like the least of our concerns. More people are going to die because of the FAA being defunded - more Canadians. But we're concerned about a bilingual statement? Jesus f****** Christ...
9
Zeppelanoid Mar 30, 2026 +17
Air Canada doesn’t control the FAA. They can stay in their lane and handle internal affairs. The CEO’s incompetence is an internal affair and it seems like they have handled it.
17
FrostyCat13 Mar 30, 2026 +13
Not only Air Canada, but Canada as a whole doesn't have control over the FAA. The incident is tragic, but there's nothing us Canadians can do about it but mourn the victims, which is why this CEO, who is supposed to have learned French, not using French to do so is insulting.
13
DanielDeronda Mar 30, 2026 +5
We can't care about two things? Not very surprising that the majority doesn't care about the minority.
5
Tarmacked Mar 30, 2026 +7
This wasn’t a defunding issue. LaGuardia didn’t properly follow the FAA codes with the transponder for the vehicle and a decades long issue of LaGuardia (it was specified the headcount active in the tower at the time was standard) and other ATC’s running lean likely exacerbated it. Now as to funding for controllers in general, that’s an issue. However defunding likely wasn’t the driver here given LaGuardia wasn’t operating below historical normals
7
Former-Toe Mar 30, 2026 +46
when Carney was elected leader of the Liberal party, he spoke French. you could hear, even to my non-french speaking ears, his accent was not perfect. but what is important is he made the effort to learn, knowing it was important.
46
Law-of-Poe Mar 30, 2026 +19
Meanwhile in the US, our president can’t even speak English
19
Castello_01 Mar 30, 2026 +28
His retirement is probably less about the controversy and more about the fact that it’s just a convenient time to leave because of it. But yes maybe the CEO of a giant Canadian company should be speaking French when addressing grieving families who might not speak English as well. It’s not that hard to read a script.
28
Cool-Profession-730 Mar 30, 2026 +9
Well he's probably walking away with a huge severance check and i'm sure the bank will cash it in any language .
9
Timeless-Times Mar 30, 2026 +59
If he didn’t have the intellectual capacity to read from a teleprompter after 300 hours of French class (as he stated), he probably doesn’t have the intellectual capacity to be a CEO.
59
Bytowneboy2 Mar 30, 2026 +16
Dude didn’t have to be frikken Molière to read from a teleprompter.
16
fuji_ju Mar 30, 2026 +85
For international and ROC readers: The guy has lived in Montreal (where ICAO is headquartered as well as AC ) for 20 years, has a francophone mother and wife and has been caught in a similar controversy 5 years ago where he promised to learn French. He's an inconsiderate lyer and the stock was going nowhere. For 12M$/yr, he was clearly not the best representative for AC. In any case, the idea that 'selecting for bilingualism reduces the quality of the candidate pool' is silly. Mastering more than one language is the global norm, and the anglo-normative view that 'requiring anything more than english is discrimination' is silly. Especially for high level executives. I'm sure someone smarter is willing to learn 5 languages to get a 12M$ paycheck.
85
Virillus Mar 30, 2026 +68
I'd add that nobody really expects or requires "mastering," French. Everybody I talk to just wants to see some amount of effort put in. Carney's French is really bad, but he's able to communicate and he tries and that's more than enough.
68
aldur1 Mar 30, 2026 +32
It's so interesting to see the amount of grace offered to a CEO when English Canada wouldn't hesitate to rip apart some Chinese/South Asian grandma that lived in Canada for 30 years and doesn't speak a lick of English.
32
MortimerDongle Mar 30, 2026 +28
Right. Five years is *plenty* of time to learn enough French to read a prepared statement in French. It's also just rude. It's like if an American company based in Puerto Rico had a Puerto Rican employee die and didn't release a message in Spanish.
28
greydawn Mar 30, 2026 +8
Especially in Canada, for a national, consumer-facing company, you really have to be fluent in both our official languages (or at least working towards that) to lead the company.  (I say consumer-facing as the big mining companies, for example, don't need bilingualism in the same way a national airline should)
8
Hour_Awareness1649 Mar 30, 2026 +9
Now I understand, thanks for the info.
9
jordanthinkz Mar 30, 2026 +8
one of the pilots was French.
8
Yazim Mar 30, 2026 +36
Giving an immediate update in English with French subtitles doesn't seem inappropriate at all. But what do I know. 
36
manulixis Mar 30, 2026 +65
There are several things that made it inadequate: 1. One of the two victims was a french-speaking pilot. His entire family came from Quebec, and is french-speaking. The pilot spend an entire year to live in an English province to learn English to become a pilot. The fact that the CEO, who earns $12 million a year, to read a sentence in French from the teleprompter out of courtesy for the family of the deceased shows a lack of empathy. 2. Air Canada is a federally-regulated company with a charter and legal requirements to serve both all its employees and the public in both French & English equally. The fact that the CEO, representing its company, cannot or will not adhere by these principles is problematic. 3. Air Canada has faced numerous complaints regarding its failure to respect language rights in French in recent years. The fact that no French was included equally in its official communications following a tragedy shows that it does not care for language complaints seriously. 4. Air Canada claims that the CEO took over 300+ hours of French training classes. The fact that Air Canada claims that he's unable to speak a sentence in French after so many hours of training creates a credibility problem: Either Air Canada is lying about the training the CEO took, or they're lying about the reason why he did not want to speak in French. 5. Five years ago, the Air Canada CEO caused a stir by bragging that he lived over 14 years in a French-speaking city (Montreal) without needing to speak a word of French. Many locals found this comment insensitive, hence why he committed to taking French lessons.
65
StupidScaredSquirrel Mar 30, 2026 +36
Much ado about nothing
36
Other-Researcher2261 Mar 30, 2026 +17
Why is the English only message getting more criticism than the crash itself
17
evertonblue Mar 30, 2026 +37
Because Air Canada couldn’t have done anything about the crash. They could have done something about the message.
37
Critically32 Mar 30, 2026 +4
Crazy what the bar is for literally anything else besides US president.
4
KE55 Mar 30, 2026 +29
Was anyone *really* outraged, or is this just the media indulging in faux outrage for headlines?
29
MommersHeart Mar 30, 2026 +62
Flight attendant starting wage: $17.80/hr: Must be bilingual to get the job. CEO made $12 million + $2.3 million bonus last year: Couldn’t be arsed to bother.
62
Flyingworld123 Mar 30, 2026 +9
That should be the real controversy- flight attendant making barely liveable wage instead of raging about the CEO’s language. Dividing the working class with culture wars so they don’t have time to question the economic inequality. I say this as a bit of a Francophile myself.
9
omegafivethreefive Mar 30, 2026 +12
I'm a french speaking Québécois and the majority of the people I know are as well. It's extremely insulting but we're used to it, the anglosphere has absolutely no regard for our identity or culture. Just look at the flagrant racism in the comments here, that's all OK because we're often the same skin color as the oppressors apparently. We're asking for "hey how about you just pretend to give a shit about our culture" and we're being shown a big middle finger in response.
12
Midtier_laugh Mar 30, 2026 +5
Just so you know, I’m upset for you as an Ontarian. You must continue to preserve your culture or else we’ll all end up with the worst parts of American influence.
5
omegafivethreefive Mar 30, 2026 +2
Thank you for that. You're awesome!
2
Zarphos Mar 30, 2026 +8
Monolingual Anglo here, from your bilingual neighbourghing province. The sheer disrespect that so many of my fellow Angelo's have for Francophones in both provinces is despicable. The failure to understand that after decades of persecution and attempts to quash the language and culture of Francophones, that the legal protections for French might be considered important. You know if the shoe was on the other foot, most Anglophones would not hesitate to raise a stink.
8
raven1121 Mar 30, 2026 +5
A year ago the former Thailand PM Paetongtarn Shinawatra made a a.i video of herself speaking Mandarin wishing the [Chinese community a happy new year](https://youtu.be/_DQhzhNVBxQ?si=aUs4wePsY25zhUzJ) , she doesnt know Mandarin irl. if not knowing French can get you fired i wonder if we are going to see more a.i. dubbing in the future.
5
michaelrw1 Mar 30, 2026 +2
Retire.
2
McBuck2 Mar 30, 2026 +7
Let me fix that title for you. Air Canada CEO will retire this year after he admitted he can't speak French, a requirement of the job, after given many years to learn.
7
Pat2004ches Mar 30, 2026 +4
That appears to be an incorrect interpretation— https://www.ctvnews.ca/montreal/article/cn-air-canada-ceos-will-not-be-required-to-understand-french/
4
HahaCharlieKirkHaha Mar 30, 2026 +4
I like how that article from three years ago ends with Rousseau promising to improve his French. Spoiler: He did not.
4
McBuck2 Mar 30, 2026 +2
Yeah I guess it’s not mandatory for CEO’s themselves because they privatized however communication from leadership is to be bilingual. After saying he would learn French, I guess he realizes his run is over.
2
Rasikko Mar 30, 2026 +5
4 yrs is enough to speak at least B(or A2) level, he had plenty time and the French language has a lot of learning resources,
5
Formula666 Mar 30, 2026 +3
I guess he lied on his resume.
3
Oryxace Mar 30, 2026 +7
I mean it seems a tad silly on the surface, but I think this is actually the right call. What has to be remembered about Canada is the tension that exists between anglophone and francophone Canadians, going all the way back to the Plains of Abraham back in the 18th century. French speaking Canadians have been subject to centuries of English language dominance. Not speaking French does not necessarily disqualify someone from being CEO of Air Canada. HOWEVER, given the historical context, and the fact that one of the pilots was from Quebec, the omission of French from his statement on this crash, even as an oversight, is significant enough to warrant his resignation/retirement. That’s what the controversy is, and all us anglophone Canadians need to remember how much francophone Canadians have been put down by English dominated governments over the history of our nation.
7
FrostyCat13 Mar 30, 2026 +8
Honestly, if it had been the first incident with him, it probably would have passed, but it's not. This is a straw that broke the camel's back situation where multiple incidents lead to people not tolerating one more insult to French-Canadians from him.
8
apexxin Mar 30, 2026 +11
Dumbest reason to fire a CEO yet lol
11
Jipitrexe Mar 30, 2026 +6
I mean, it was in the conditions when Air Canada went private. A contract is a contract. The company has to stay bilingual.
6
canadianbroncos Mar 30, 2026 +4
You can really tell who the QC hating anglo pricks are from these comments lol
4
Ov3rSt33r Mar 30, 2026 +5
We should have let Quebec separate....
5
UnordinaryFlyGirl Mar 31, 2026 +4
For real, if they finally seperate we can stop worrying about this forced bilingualism c***
4
Unlikely-Complex3737 Mar 30, 2026 +5
This shit is so dumb
5
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