Pretty sure that's John Apple in the picture. Good for him.
174
a8bmiles1 day ago
+37
It's nice to see the Apple family continuing to retain control over Apple.
37
Vtwin00011 day ago
+6
John TEMU
6
zandengoff1 day ago
+85
VP of Hardware Engineering, this is exciting.
85
gplusplus3141 day ago
+35
It is. Their hardware has been amazing. Their software, however, has been in steady decline. So here’s to hoping that the success and innovation in hardware is contagious.
35
jramos0371 day ago
+42
Must've made one hell of a meal to go from cook to executive chairman.
42
Squire_II1 day ago
+23
Apple decided to Let Tim Cook.
23
VirginiaLuthier1 day ago
+41
First lunch date with Trump next week?
41
ReactionJifs1 day ago
+20
they're already making out together in the metaverse 💋
20
Slypenslyde1 day ago
+13
Commas matter! Tim Cook is going to be the executive chair, man.
13
CliffBiffington1 day ago
+7
No, money down!
7
Illustrious-Top-92221 day ago
+3
I didn't say "No problem"
I said "No, Problem!"
3
L_Cranston_Shadow1 day ago
+1
Should probably also get rid of that bar association logo
1
Trifle_Useful1 day ago
+57
Tim Apple, you will be missed.
57
niczon1 day ago
+14
No he won't be. Under Tim Cook apple went from a tech company to a financial institution. Instead of improving and focusing on their technology, Apple just iterated on existing technology and made failed attempts at copying others. Their income became focused on maximizing profits from the Apple Store by ripping off and abusing develpers, and fixating on financial transactions. He pretty much took Job's genius and vision and sold out in the worst way.
I am exited to have someone with a tech background back in charge.
14
FireWrath91 day ago
+60
Tim Cook invested heavily into tech R&D.
60
flogman121 day ago
+76
Apple Watch, AirPods, M series chips. You’re insane if you think Apple didn’t conquer under him. Does that make them perfect? Of course not. But they solidified themselves as a pillar of tech.
76
roland0fgilead1 day ago
+7
It really can't be overstated how impactful the AirPods were. The state of the wireless earbuds market was abysmal until Apple made everyone else step up their game.
7
L_Cranston_Shadow1 day ago
+2
Just like they did with phones.
2
Sure-Library-73091 day ago
+1
And smart watches
1
Psytrense18 hr ago
They really weren't that impactful.
0
[deleted]1 day ago
-23
[deleted]
-23
RizqyAlHayy1 day ago
+20
tf u want them to do with the mac form factor? make it fly??? 😭
20
mBertin1 day ago
+15
They need to come up with triangular screens to impress this one guy.
15
Thousandtree1 day ago
+2
All their devices need to adopt the shape of a macintosh apple, and the stores should resemble apple trees where you pluck your device off a branch to buy it.
2
leo-g1 day ago
+5
Apple is a computing company. Let’s not get away from that too much. We have seen companies too many chasing side quests which ended up completely irrelevant. See Dell and HP.
5
rtb0011 day ago
+1
IKR, Xiaomi decided phones were not enough and plowed several billion dollars into trying to build a CAR!!! ... and became the quickest to profit EV maker in the industry.
Good thing Apple didn't waste 10 years and 10 billion USD trying that for themselves only to walk away Seth their tail between their legs!
1
hates_writing_checks1 day ago
-2
These are all accomplishments under the purview of John Ternus and Johnny Srouji.
-2
Trifle_Useful1 day ago
+25
Idk who that Tim Cook guy is, I’m talking about Tim 🍎
25
but_good1 day ago
+39
Let’s not forget getting on his knees for Trump.
39
TheGambit1 day ago
+6
And that’s why you’re not making big decisions
6
Crocs_n_Glocks1 day ago
+1
>someone with a tech background back in charge.
And who was this Tech VPs boss the whole time?
1
jimbo8311 day ago
+1
But think of all the shareholder value he created!
1
Ancient-Dust30771 day ago
+1
Apple’s value increased ~24x during his time at the top, so that is something good
1
yamiyaiba1 day ago
-11
>Instead of improving and focusing on their technology, Apple just iterated on existing technology and made failed attempts at copying others.
That's what Apple *always* did with their mobile products. Copy features from Android, and then claim to have invented them. That's been going on for 16+ years.
-11
pulseout1 day ago
+7
It's an ouroboros at this point. Apple copies Samsung and Samsung copies Apple. Some smaller Android manufacturers try to do interesting things, but largely the smartphone market has stagnated into "They're doing X now, we have to do it also". Like that whole titanium debacle.
7
PTechNM1 day ago
+11
Just finished reading Apple in China, and it’s hard not to come away feeling like Tim Cook traded away any real commitment to corporate responsibility. The scale of Apple’s reliance on China’s low-cost labor is staggering, pushed to its absolute limits, with a clear eye toward repeating the model in places like India.
The deeper moral question is whether that strategy can be justified by its broader impact—namely, helping lift hundreds of millions of people in China into the middle class. But even if you grant that point, the easier critique remains: Apple knowingly partnered with and strengthened a government that continues to suppress free speech and limit basic freedoms.
At some level, it stops being just business efficiency and starts looking like a willingness to prioritize growth and power over principle.
11
throwaway12junk1 day ago
+18
There are *lot* of problems with *Apple In China*. It basically credits the company for everything China ever achieved, which is not only completely wrong it's down right insulting.
The most obvious one is China's tech industry was already formidable in the 1990s, with a notable case being creating a clone of the Nintendo Famicon called the *Xiao Bawang*, by reverse engineering its chip. Then modify it to take extra peripherals so they could sell it as a "homework machine" to parents.
If you absolutely need to tie Apple to it, they just followed the engineers home. After the 2001 Dot Com Crash, a huge number of Chinese H1B's had to return home. They largely settled in Shenzhen, and are directly responsible for changing it from "Greensville of China" into "Silicon Valley of China".
Apple didn't start developing the iPhone until 2004, and even the book says it didn't pivot to China heavily until the mid 2000s. Which should pretty clearly highlight how poorly researched and fundamentally disingenuous its own thesis is.
18
rtb0011 day ago
+4
The only people who love that book more than the self fellating tech bros are the Chinese themselves. The longer the Americans spend in blissful ignorance, confident in belief that they are forever ahead and the ONLY innovators in the world, the farther they they end up behind when they finally see the light and realize the brutally competitive and merciless Chinese market is driving even more innovation.
4
throwaway12junk1 day ago
+3
Then you get more Iran wars. Where America is so high on its own supply of nonsense that it blunders into conflicts it can't win and drags everyone down with it.
3
SendCatsNoDogs1 day ago
+7
> But even if you grant that point, the easier critique remains: Apple knowingly partnered with and strengthened a government that continues to suppress free speech and limit basic freedoms.
What's your point? Apple was founded in a country that also supports and strengthens countries that suppress free speech and limit basic freedoms. Said country also regularly performs coups in other countries because the people there wanted a different form of goverment. Get off your high horse.
7
PTechNM1 day ago
+8
Let's not highlight evil truths about the oligarchs. SMH!!!
8
junglespycamp1 day ago
+1
They’re an American company. They’re already morally bankrupt. China is so bad? Talk to Iraq or Afghanistan. Or Cuba. Or…
1
jaimepapier1 day ago
+5
Even the way they treat their own citizens is bad. The cost of healthcare most notably.
5
Saganists1 day ago
+1
Incoming Jonny Appleseed or some dumb shit from Trump.
1
fastcooljosh8 hr ago
+1
Cook was a fantastic CEO.
Very big shoes to fill.
1
MedicOfTime1 day ago
+1
Didn’t Tim comment just a couple months ago that he wasn’t stepping down??
47 Comments