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News & Current Events Apr 20, 2026 at 8:41 PM

Apple names insider John Ternus as CEO, Cook to become executive chairman

Posted by WilliamInBlack

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47 Comments

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TrashPanda100 Apr 20, 2026 +174
Pretty sure that's John Apple in the picture. Good for him.
174
a8bmiles Apr 20, 2026 +37
It's nice to see the Apple family continuing to retain control over Apple.
37
Vtwin0001 Apr 21, 2026 +6
John TEMU
6
zandengoff Apr 20, 2026 +85
VP of Hardware Engineering, this is exciting.
85
gplusplus314 Apr 21, 2026 +35
It is. Their hardware has been amazing. Their software, however, has been in steady decline. So here’s to hoping that the success and innovation in hardware is contagious.
35
jramos037 Apr 20, 2026 +42
Must've made one hell of a meal to go from cook to executive chairman.
42
Squire_II Apr 20, 2026 +23
Apple decided to Let Tim Cook.
23
VirginiaLuthier Apr 20, 2026 +41
First lunch date with Trump next week?
41
ReactionJifs Apr 20, 2026 +20
they're already making out together in the metaverse 💋
20
Slypenslyde Apr 20, 2026 +13
Commas matter! Tim Cook is going to be the executive chair, man.
13
CliffBiffington Apr 21, 2026 +7
No, money down!
7
Illustrious-Top-9222 Apr 21, 2026 +3
I didn't say "No problem" I said "No, Problem!"
3
L_Cranston_Shadow Apr 21, 2026 +1
Should probably also get rid of that bar association logo
1
Trifle_Useful Apr 20, 2026 +57
Tim Apple, you will be missed.
57
niczon Apr 20, 2026 +14
No he won't be. Under Tim Cook apple went from a tech company to a financial institution. Instead of improving and focusing on their technology, Apple just iterated on existing technology and made failed attempts at copying others. Their income became focused on maximizing profits from the Apple Store by ripping off and abusing develpers, and fixating on financial transactions. He pretty much took Job's genius and vision and sold out in the worst way. I am exited to have someone with a tech background back in charge.
14
FireWrath9 Apr 20, 2026 +60
Tim Cook invested heavily into tech R&D.
60
flogman12 Apr 20, 2026 +76
Apple Watch, AirPods, M series chips. You’re insane if you think Apple didn’t conquer under him. Does that make them perfect? Of course not. But they solidified themselves as a pillar of tech.
76
roland0fgilead Apr 21, 2026 +7
It really can't be overstated how impactful the AirPods were. The state of the wireless earbuds market was abysmal until Apple made everyone else step up their game.
7
L_Cranston_Shadow Apr 21, 2026 +2
Just like they did with phones.
2
Sure-Library-7309 Apr 21, 2026 +1
And smart watches
1
Psytrense Apr 22, 2026
They really weren't that impactful.
0
[deleted] Apr 20, 2026 -23
[deleted]
-23
RizqyAlHayy Apr 20, 2026 +20
tf u want them to do with the mac form factor? make it fly??? 😭
20
mBertin Apr 21, 2026 +15
They need to come up with triangular screens to impress this one guy.
15
Thousandtree Apr 21, 2026 +2
All their devices need to adopt the shape of a macintosh apple, and the stores should resemble apple trees where you pluck your device off a branch to buy it.
2
leo-g Apr 21, 2026 +5
Apple is a computing company. Let’s not get away from that too much. We have seen companies too many chasing side quests which ended up completely irrelevant. See Dell and HP.
5
rtb001 Apr 21, 2026 +1
IKR, Xiaomi decided phones were not enough and plowed several billion dollars into trying to build a CAR!!! ... and became the quickest to profit EV maker in the industry. Good thing Apple didn't waste 10 years and 10 billion USD trying that for themselves only to walk away Seth their tail between their legs!
1
hates_writing_checks Apr 21, 2026 -2
These are all accomplishments under the purview of John Ternus and Johnny Srouji.
-2
Trifle_Useful Apr 20, 2026 +25
Idk who that Tim Cook guy is, I’m talking about Tim 🍎
25
but_good Apr 20, 2026 +39
Let’s not forget getting on his knees for Trump.
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TheGambit Apr 21, 2026 +6
And that’s why you’re not making big decisions
6
Crocs_n_Glocks Apr 21, 2026 +1
>someone with a tech background back in charge. And who was this Tech VPs boss the whole time?
1
jimbo831 Apr 21, 2026 +1
But think of all the shareholder value he created!
1
Ancient-Dust3077 Apr 21, 2026 +1
Apple’s value increased ~24x during his time at the top, so that is something good
1
yamiyaiba Apr 21, 2026 -11
>Instead of improving and focusing on their technology, Apple just iterated on existing technology and made failed attempts at copying others. That's what Apple *always* did with their mobile products. Copy features from Android, and then claim to have invented them. That's been going on for 16+ years.
-11
pulseout Apr 21, 2026 +7
It's an ouroboros at this point. Apple copies Samsung and Samsung copies Apple. Some smaller Android manufacturers try to do interesting things, but largely the smartphone market has stagnated into "They're doing X now, we have to do it also". Like that whole titanium debacle.
7
PTechNM Apr 20, 2026 +11
Just finished reading Apple in China, and it’s hard not to come away feeling like Tim Cook traded away any real commitment to corporate responsibility. The scale of Apple’s reliance on China’s low-cost labor is staggering, pushed to its absolute limits, with a clear eye toward repeating the model in places like India. The deeper moral question is whether that strategy can be justified by its broader impact—namely, helping lift hundreds of millions of people in China into the middle class. But even if you grant that point, the easier critique remains: Apple knowingly partnered with and strengthened a government that continues to suppress free speech and limit basic freedoms. At some level, it stops being just business efficiency and starts looking like a willingness to prioritize growth and power over principle.
11
throwaway12junk Apr 20, 2026 +18
There are *lot* of problems with *Apple In China*. It basically credits the company for everything China ever achieved, which is not only completely wrong it's down right insulting. The most obvious one is China's tech industry was already formidable in the 1990s, with a notable case being creating a clone of the Nintendo Famicon called the *Xiao Bawang*, by reverse engineering its chip. Then modify it to take extra peripherals so they could sell it as a "homework machine" to parents. If you absolutely need to tie Apple to it, they just followed the engineers home. After the 2001 Dot Com Crash, a huge number of Chinese H1B's had to return home. They largely settled in Shenzhen, and are directly responsible for changing it from "Greensville of China" into "Silicon Valley of China". Apple didn't start developing the iPhone until 2004, and even the book says it didn't pivot to China heavily until the mid 2000s. Which should pretty clearly highlight how poorly researched and fundamentally disingenuous its own thesis is.
18
rtb001 Apr 21, 2026 +4
The only people who love that book more than the self fellating tech bros are the Chinese themselves. The longer the Americans spend in blissful ignorance, confident in belief that they are forever ahead and the ONLY innovators in the world, the farther they they end up behind when they finally see the light and realize the brutally competitive and merciless Chinese market is driving even more innovation.
4
throwaway12junk Apr 21, 2026 +3
Then you get more Iran wars. Where America is so high on its own supply of nonsense that it blunders into conflicts it can't win and drags everyone down with it.
3
SendCatsNoDogs Apr 20, 2026 +7
> But even if you grant that point, the easier critique remains: Apple knowingly partnered with and strengthened a government that continues to suppress free speech and limit basic freedoms. What's your point? Apple was founded in a country that also supports and strengthens countries that suppress free speech and limit basic freedoms. Said country also regularly performs coups in other countries because the people there wanted a different form of goverment. Get off your high horse.
7
PTechNM Apr 20, 2026 +8
Let's not highlight evil truths about the oligarchs. SMH!!!
8
junglespycamp Apr 20, 2026 +1
They’re an American company. They’re already morally bankrupt. China is so bad? Talk to Iraq or Afghanistan. Or Cuba. Or…
1
jaimepapier Apr 21, 2026 +5
Even the way they treat their own citizens is bad. The cost of healthcare most notably.
5
Saganists Apr 21, 2026 +1
Incoming Jonny Appleseed or some dumb shit from Trump.
1
fastcooljosh Apr 22, 2026 +1
Cook was a fantastic CEO. Very big shoes to fill.
1
MedicOfTime Apr 20, 2026 +1
Didn’t Tim comment just a couple months ago that he wasn’t stepping down??
1
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