I've heard it termed as "Surveillance pricing" because it relies on creepy amounts of personal data, and I'm sticking with that term from now on I think.
345
WingerRules5 days ago
+187
I'm going with the term "Price Discrimination", cause thats what it is.
187
far_2575 days ago
+31
This term appears in economics textbooks. You're absolutely correct.
Allow me to continue the economics nerd moment: price discrimination is used to find the consumer's maximum willingness to pay, so as to eliminate their consumer surplus.
Consumer surplus is the consumer's "extra value" or net gain from a purchase - that is, when you buy something, you normally like it or need it more than the money you paid for it - that's why you bought it.
But under price discrimination the consumer surplus goes to 0, meaning all the gains from that sale go to the supplier and not to the buyer.
This literally moves value from consumer to corporation.
31
[deleted]5 days ago
-27
[removed]
-27
xios5 days ago
+6
The f*** you smoking.....
Can I have some?
6
Adventuring-feller5 days ago
+32
Creepy pricing. Call it what it is. Creeps doing creepy stuff.
32
incognitochaud5 days ago
+8
I wonder what they’d charge you if you have very little tracking footprint?
8
nicht_ernsthaft4 days ago
+3
Probably throw out some different items at different markups to see if you're very price sensitive or not. But very few people have very little tracking footprint, so not a big deal to them, and if you came all the way from your off grid cabin in the woods, they can probably soak you because they know you need to get something or you wouldn't have made the trip.
3
PerilousFun5 days ago
+2
Stalker Pricing.
2
Nukes-For-Nimbys5 days ago
+204
Some degree of time based or yeild pricing has valid reasons to exist.
Though there is no justification for hiding it. Should just be labeled openly. Eg order X days in advance it costs y. Or discounts on quieter days.
Dynamic prices that change on the fly as just bullshit.
204
GreatStateOfSadness5 days ago
+253
The main point of contention here is algorithmic pricing, where prices are automatically adjusted on the fly based on the time, inventory, and even data about the buyer. This creates a *massive* information asymmetry because an algorithm can shuffle prices based on billions of data points on the fly while a consumer has no way to counter or predict the likely cost beforehand.
The article touches on the most famous example of this: rental platforms that could recalculate the rents it offers daily based on market trends and even private data offered by its competitors (which is essentially tacit* collusion).
> Last year, the Competition Bureau also investigated the possible use of artificial intelligence-driven algorithmic pricing in Canadian real estate rental markets.
> In November, it said that while it hasn’t found evidence that using computer software to recommend rent prices reaches the level of anti-competitive behaviour, it remains concerned about possible issues.
We're seeing the literal textbook economic definition of price discrimination: charging each buyer the exact highest price they are willing to pay for a good. It's a nightmare.
(Edit: "tacit" was autocorrected by mistake)
253
Cobs855 days ago
+90
It’s like trying to buy a plane ticket and the price jumps 10% if you leave and comeback
90
Commercial-Milk47065 days ago
+21
Doesn’t that happen right now? You can pull that on most travel websites as well as airlines if you are in the process of check out and you vpn and buy another ticket on another machine.
21
goingfullretard-orig5 days ago
+30
Yeah, I do this. I look first on my tablet for prices. When I'm ready to buy, I use my computer on a different network. It's a pain the ass, but it saves a lot of money.
30
Cobs855 days ago
+17
Yeah it’s a pretty scummy practice.
17
touristtam5 days ago
+16
not as much as selecting your dates, your destination, the number of passengers, seeing a price and then having to pay for:
- 1) hold luggage - cause who goes for 7+ days holidays with only a cabin bag allowance (2 t-shirt and a toothbrush)
- 2) your seat?! Am I going to be standing for the whole duration of the flight?
- 3) boarding pass? Are not all the passengers registered for that flight going to want to board it?
Everything is getting optimised to extract more money from you, when the experience is already miserable as it is.
16
Solarisphere4 days ago
+1
No. I mean, maybe. Prices go up and down over time, but it doesn't seem to be as simple as the prices going up the more times you look at a flight. Consumer Reports found that prices do fluctuate with browser history, but they go down almost as often as they go up.
[https://www.consumerreports.org/airline-travel/how-to-get-the-lowest-airfares/](https://www.consumerreports.org/airline-travel/how-to-get-the-lowest-airfares/)
1
CeeBus5 days ago
+41
Or buying a car if you’re black.
41
emp_sanfords_hardhat5 days ago
+7
Hey, as an out of touch whitey, I'm legit curious. What does that mean?
7
kahrismatic5 days ago
+16
Black borrowers are often charged higher interest rates and higher insurance rates, even where all other factors are the same.
16
emp_sanfords_hardhat5 days ago
+15
Thanks for the info.
That's fucked up.
15
MaximumZer05 days ago
+11
Happens in home lending, too. It's called "redlining". Sure, it's illegal, but if the punishment for anything is a fine, then it's only illegal for the poors.
11
tierciel5 days ago
+2
Also hard to prove, as long as they lend to a token few colored people how would you prove that the reason you got denied was skin color?
2
zenbu-no-kami5 days ago
-42
Where do you think the money i save on sunscreen goes?
-42
HumanSnotMachine5 days ago
+2
This is funny folks are too sensitive
2
PurpleSailor5 days ago
+23
There's several US cities that are also looking into this because of the price fixing of the rents by software. As if people don't have it hard enough and the corporations just continue to try to wring even more out of the overstressed workers.
23
Hautamaki5 days ago
The obvious solution would be to develop AI/algorithmically driven apps that inform consumers where the best prices/deals are available for the product they want at any given time, so that there's no information asymmetry. Which of course already exists in many cases. The key issue is whether those apps themselves are trustworthy, or liable to being manipulated, and then manipulating the customers in turn. But that's where regulatory efforts should begin; just allow the market to correct information asymmetries, but make sure it's done honestly and not just another way to manipulate consumers.
0
NoCard15715 days ago
-9
I have a feeling this won't be as much of a problem as people think though. For most goods, they're sold on many different platforms. And if one platform tries to fleece you with bullshit algo pricing, it'll be easy to just take your business elsewhere, which would then disincentivise that type of pricing in the first place.
-9
markhpc5 days ago
+13
We already have manufacturers that set allowed prices for their products. It's not insane to imagine manufacturers now saying that to sell their product you have to use their dynamic pricing API.
13
NoCard15715 days ago
+1
Not insane, but also very unlikely
1
Witty_Badger13005 days ago
+14
Discounts?
Maybe you aren't familiar with grocers in Canada. Much like housing here, grocery prices are only allowed to go up.
I don't see Canadian retailers spending money on a new pricing system to charge anyone less than they are now. Some people might pay less than others, but everyone will end up paying more.
14
CucumberWisdom5 days ago
-13
That's because Canada doesn't have any competition. It's too socialist to embrace the aggressive but competitive capitalism of its brother the US but too capitalistic to embrace the socialism of its cousins in Europe. So it's in this weird middle ground where it gets the worse of both worlds
-13
Witty_Badger13005 days ago
+10
I feel like what you just described doesn't equate to socialism. Im not getting my groceries for free. I am paying a company for them and that company is making a huge profit on selling them. That's capitalism.
We definitely have a problem with oligarch who hide behind national protections to monopolize markets (eg. groceries, telecoms, etc.). That is a very real problem. We need the protections to stop our market from being completely captured and at the mercy of foreign powers, but we currently lack protections to stop it from being monopolized internally. We need greater consumer protections.
A lack of internal competition is an accurate critique, but it does not equate to socialism.
10
Awkward-Customer5 days ago
+5
TIL: Government protected monopolies that don't pay their employees anything near a living wage and screw consumers on basic necessities at every turn is socialism.
5
CucumberWisdom5 days ago
-1
Corporate socialism. They get massive handouts from the government but it never tri kles down
-1
Awkward-Customer5 days ago
+3
"Corporate socialism" is nothing even remotely close to making canada "too socialist", in fact, it has nothing to do with socialism at all.
3
CucumberWisdom5 days ago
Sure it does. It's about privatizing the profits and socializing the losses
0
Cliff-Bungalow5 days ago
+1
It's the tradeoff of protectionism at its core. The Canadian government has put together decades of policy to protect Canadian companies from foreign (mostly American) competition and takeover. For national security, the same reasons all countries do it (protecting the food supply, telecom industry, manufacturing etc...). However they've chosen to be more aggressive than most countries, maybe because of how powerful and proximate American companies are and the lack of a language and culture barrier from them jumping across the border, also maybe because of regulatory capture and those companies having outsize influence in the government. Maybe a little of column A and column B.
Protectionism = lack of competition = a few big companies running an entire industry = shit service levels and high prices for consumers. This is why Ronald Reagan was so against tariffs and protectionist economic policies. And you can note in industries that are protected by the US government prices are high, quality is low, and no one really wants to touch the exports outside the US because they suck compared against companies that actually have to compete against one another. Like American cars for example.
1
superbit4155 days ago
+2
> Some degree of time based or yeild pricing has valid reasons to exist.
I agree. I am ok with something like they charge something on weekend lunch vs weekday lunch. As long as its consistent every week. But changing something on the fly is just crazy.
2
binzoma5 days ago
+2
it really doesnt
price of goods should reflect cost + a reasonable margin
not the highest price point people will pay in a given moment. thats capitalism gone wild without regulation.
2
Animeninja20205 days ago
+2
Or make the price for the last 90 days publicly listed.
2
Dingcock5 days ago
+2
I don't even take much issue in prices changing on the fly but they shouldn't change depending on who the buyer is.
2
Retroagv5 days ago
+1
The problem with dynamic prices is that the original price point is the minimum price.
Dynamic pricing would be amazing on average you got better prices when the demand was low and supply was high.
I mean basic things like Ebay effectively run off dynamic pricing but as it's consumer to consumer and there is a vague price you still have that feeling of getting a deal.
When its business to consumer it never feels like you're getting a deal.
1
akebonobambusa5 days ago
Yeah its called happy hour and it's a d*******. Dynamic pricing just sounds like there is no upper limit
0
amakai5 days ago
+7
I'm waiting for a day when the pricing is not just dynamic, but personalized. A camera sees where you are located, loads your profile, and adjusts prices around you.
7
Choobot5 days ago
+7
“Hey, she always buys this salad on Monday. Increase the price by a dollar and see if she’ll still go for it.”
Creepy is correct.
7
cliffx5 days ago
+5
What do you think all these personalized loyalty programs like moi, and optimum are?
It's personalized pricing, marketed as a d*******. There's a reason your regular items are rarely included in the personalized offers.
5
DevilsAdvocate775 days ago
-42
Dynamic pricing has been part of trade for thousands and thousands of years, since the very first merchant offered someone "a very special price just for you".
What is the fundamental problem with it?
-42
GreatStateOfSadness5 days ago
+27
You'll notice that merchants openly haggling for prices has mostly fallen out of favor in the developed world for a number of good reasons, chief among them being that consumers prefer predictable pricing that minimizes the amount of hassle they go through every time they want to make a purchase.
27
Gecks7775 days ago
+35
In this context, we mean algorithmic pricing, AKA surveillance pricing. As in, you go into a store, there are only digital prices, and the price of plungers jumps from $10 to $100 because your Google history shows you searched for "how to unclog a toilet" 15 minutes ago, so the algorithm knows you *really* need a plunger right now.
It is highly predatory and anti-consumer. Exactly the type of situation where the government should step in with sane, reasonable and simple laws to protect its citizenry.
35
Discount_Extra5 days ago
+3
How to trade the price of one plunger for someone never walking into your store again.
3
Infarad5 days ago
+3
Or hide all the remaining plungers and clog the store’s toilets.
3
namtab005 days ago
+1
>never walking into your store again
this only remains an option as long as there are stores that don't adopt this completely dystopian practice, **within your reasonable reach**
1
nehor902105 days ago
+15
Haggling is only fun for extroverts?
15
batboywonder5 days ago
+9
You could haggle it. There's no haggling now, so it's only fair that the seller is open about their prices.
9
Ennesby5 days ago
+13
For a serious answer and not just being snarky:
The fundamental issue is the opportunity imbalance. There are also other problems that I'm not going to write into the comment, but consider how issues are magnified by this kind of pricing in a near monopoly or with bad actor collusion (Canadian telecoms, groceries, etc)
Say you're buying a jar of formula.
A seller offers you a price with an algorithm at time of purchase, customized to the maximum you can pay. This is done automatically, en masse and with a ton of granularity on your situation. If you accept, they harvest the surplus and if you don't the algorithm adjusts and there's 1,000 people behind you to offer the product to.
You *see* a price at a physical store that you have to go to. If you don't want to accept that price, you have to go to another store.
- is there another store in your town? In many smaller places, there's not.
- how long will it take you to go somewhere else and check? What's the risk that their price is even worse?
- do you have a car? Is your baby currently hungry? Do you have to go to work soon? These factors and a thousand others are known to the algorithm, and it will use them to take as much money from you as possible.
We aren't living in a 1300s market town. Loblaws isn't afraid of being run out of town for screwing the widow Eunice like John the Grocer may have been. Pretending the two situations are the same is disingenuous.
13
HumanSnotMachine5 days ago
-2
If the algorithm knows that much about your life it’s time to stop giving them free information. You can’t sit there and feed meta or google all your data all day then get mad they use it to sell you stuff and make money. Stop telling them everything, turn the smart devices off when not using them, cover up the cameras, put them places where their mics can’t hear every single convo you have all day. Dumb phones still exist and are cheaper.. figure something out. Meta, google or any big tech company only knows what I want them to know and I won’t be blaming anyone else for that.
-2
CosmicMuse5 days ago
+2
Hey, guess what?
[None of that shit stops them from collecting data on you. ](https://www.aclu.org/news/privacy-technology/facebook-tracking-me-even-though-im-not-facebook)
If you are interacting with the modern Internet in any way, you are providing data for big tech to sell, period. The only way to effectively fight it is outlawing ideas like stalker pricing.
2
HumanSnotMachine5 days ago
-2
They cannot collect data magically. Not having devices reporting back does indeed stop them from having the data on you. Pay with cash instead of a card and don’t tell the internet/smart devices everything about your life, I assure you, you will survive.
-2
CosmicMuse5 days ago
+2
Are you using a VPN for every interaction, since websites report when their displayed ads appear? Is everyone around you? Are they hiding THEIR phones when around you? Have you opted out of your bank selling your consumer info, including how frequently you withdraw cash? Do you wear a ski mask to the store to defeat camera tracking?
EVERYTHING collects data.
2
HumanSnotMachine5 days ago
-1
You don’t need to do all that, protect the information that is important to you. You don’t have to google every question that pops into your head nor do you have to worry about your bank selling your consumer info if your consumer info is in withdraw my paycheck. Separate your stuff across multiple banks and feel free to use gift cards if you’re overly paranoid. It’s not that hard to wash your digital footprint if you are paranoid about it
-1
DevilsAdvocate775 days ago
-16
Is there truly an opportunity imbalance in real-world scenarios?
Today I can go online and get offers from hundreds of vendors from all over the world for products I'm interested in. I can sign up for community-run websites that share coupon codes or send notifications of sales to me within seconds of them being offered. I can participate in a global secondary market for almost any like-new retail good by bidding on eBay.
Is dynamic pricing giving merchants an unfair advantage? Or is it just the natural evolution of the marketplace?
-16
bullthesis5 days ago
+10
This is the kind of thinking that got us to where we are now. To answer simply: the fundamental problem with it is that corporations will take advantage of this and screw us over. If they can, they will.
10
[deleted]5 days ago
+11
[deleted]
11
Ennesby5 days ago
+10
Airlines can go f*** themselves. They increase the price if your browser cookies indicate you've paid for accommodations - even if you're booking months in advance.
Then they bump you from the seat anyways because they sold 110% capacity and are shocked that everyone showed up.
10
BidenGlazer5 days ago
-46
Shouldn't we be encouraging markets becoming even more efficient? Goods going to people who value them the most is, like, the entire point of free markets.
-46
Ennesby5 days ago
+34
One common example of algorithmic market management right now is contract nursing in the states.
Software takes data sourced from private brokers about nurses, including purchase habits and credit. Wages offered are cut if a nurse is emitting "desperation signals" like having a lot of debt, or one who accepts lots of shifts at weird hours. Since they're offered less money, nurses in these situations now take even longer to build up retirement savings, pay off school or buy homes.
This beautiful market efficiency ensures that shareholders extract maximum potential value, while you're given potentially dangerous medications by a sleep deprived, desperate wage slave living out of a filthy slum. Since your catchment area is now (statistically) controlled by a single venture capital group, both you and the nurses are given a single price and a single wage, calculated to the maximum you can pay and the minimum they can sell - the investment class pockets the difference.
/s if you couldn't tell - a market with this amount of information and power imbalance isn't efficient, much the opposite. This is an example of what is now colloquially called "Enshittification" (see Cory Doctorow's lovely blog pluralistic.net for a more informed summary)
34
IIILORDGOLDIII5 days ago
+39
A market so efficient you will never save a dime for retirement
39
GreatStateOfSadness5 days ago
+16
Efficient markets require participants to have all information needed to determine an optimal trade price. It's not an efficient market when one participant is an exhausted dad trying to buy cough syrup for their kid, and the other participant is a chain p******* that detected a localized flu outbreak based on a 31% increase in cough syrup purchases across 28 different stores and estimates that it can increase cough syrup profits by 6% by automatically increasing prices at all affected stores by 15%.
16
bentmonkey5 days ago
+20
Companies and corporations squeezing every penny that they can from people is not what i would call efficiency. Downright dystopian actually.
20
Bad-job-dad5 days ago
+93
My dog groomer started using some new software and I looked it up. From what I read it gathers all the other pet groomers data that use the same software and tells everyone when to raise and lower prices. It's price fixing and it should be illegal.
93
sayn3ver5 days ago
+52
It is. They were doing it with rent.
Realpage
https://www.propublica.org/article/doj-realpage-settlement-rental-price-fixing-case
https://www.theatlantic.com/ideas/archive/2024/08/ai-price-algorithms-realpage/679405/
52
iuuznxr5 days ago
+15
> tells everyone ~~when~~ to raise ~~and lower~~ prices
FTFY
15
HumanSnotMachine5 days ago
-13
I mean they don’t have to raise or lower prices, the app doesn’t force or decide their prices for them, but now instead of sending spies to local businesses to stay competitive in terms of services offered (the old way, sending grandma to get service and having her report back..) you now simply have a website that can tell you.. you can still choose to undercut the competition if you wanted to, you can choose to be the same price and sell yourself solely on service, or you can position your product as premium and charge a little more than the other guys. There is nothing wrong with businesses being offered up to date information by willing and honest fellow business owners.
-13
Androne5 days ago
+8
> There is nothing wrong with businesses being offered up to date information by willing and honest fellow business owners.
Now for the definition of price fixing:
>Price fixing is an anticompetitive agreement between participants on the same side in a market to buy or sell a product, service, or commodity only at a fixed price, or maintain the market conditions such that the price is maintained at a given level by controlling supply and demand.
https://en.wikipedia.org/wiki/Price_fixing
8
NowGoodbyeForever5 days ago
+172
We've had product pricing pretty much figured out for a long while now as a species. All of the time/yield-based situations you're referring to already exist, from gas pumps to market price for fish.
I think daily changes will only hurt the businesses that adopt them, which is why the ones that DO adopt them are too big to really be rejected, like Amazon. Prices shift HOURLY on Amazon, but it's become part of the experience and is highly opaque. People rarely go back and double-check an Amazon price; they either buy it then or move on.
The obvious reaction should be **regulating Amazon and other digital storefronts.** Instead, we're just watching Canada's already limited market of grocery chains (we have 3 or 4 companies running all food in my country) adopt those same practices on an equally captured market with no real recourse or penalty.
The fact that digital price tags in a physical store are shifting prices in real time should be deeply illegal. I'm glad that the NDP are making this a talking point, because it's something everyone agrees on *and* a stance that neither the Conservative or the Liberals are holding up for themselves.
172
Norphesius5 days ago
+38
Online storefronts are definitely where this is a danger. I think physical establishments (e.g. grocery stores) that adopt this model are likely to fail completely, even if it isn't outlawed. Dynamic pricing means dynamic price tags, and those are going to end up buggy, disabled, or vandalized, and not replaced by store owners due to cost. Any hyper price conscious consumer is going to have a massive public freakout when they realize they're getting scammed. If anyone records that and posts it online it'll be a PR disaster.
At the end of the day, how much money can that discriminatory pricing even save stores? How many actual "it's a banana how much could it possibly cost? $22?" people are there in the world? The price hikes have to be subtle enough, and only applied to particular consumers, does it even offset the cost of setting up the system, in the end?
38
markhpc5 days ago
+28
Not to mention that the advertised price could end up changing between when you grab it and when you pay for it. You'd have no way of knowing short of taking a photo of all the prices and then checking your receipt to make sure they match.
28
Umikaloo5 days ago
+4
A lot of grocery stores already use LCD price tags that are updated by staff regularly, it might be simpler than you think.
4
EggNo2895 days ago
+7
We've had product pricing pretty much figured out for a long while now as a species. All of the time/yield-based situations you're referring to already exist, from gas pumps to market price for fish.
Yeah, but we've never had real time machine learning determined pricing.
[https://youtu.be/osxr7xSxsGo?t=480](https://youtu.be/osxr7xSxsGo?t=480)
7
legitimateaccount1235 days ago
+97
Airlines have been fleecing customers for a long time with this approach. I'd love to see Carney take this on.
97
NiceDot47945 days ago
+2
I imagine itll take a lot of pressure from his keft flank with the NDP and Avi Lewis before he is willing to take this on but I hope he does
2
ClumsyRainbow4 days ago
+2
Carney: Best I can do is handouts for oil and gas
2
Certainly-Not-A-Bot5 days ago
+6
I really don't mind the dynamic pricing from airlines (or in transportation in general) because it serves a very simple goal: ensure that the plane is full or nearly full when it departs while ensuring that a ticket can be bought at any time before departure. If they did not use dynamic pricing, either the plane would sell out long before departure and nobody would ever be able to travel last minute or there would just not be c**** tickets anymore and prices would be higher at all times except last minute.
Last minute travel is important because people can place different value on the ability to travel and that value can change over time. I might not want to book a flight for a fun weekend getaway if it's expensive, but I might be willing to book that same flight if a relative suddenly becomes sick and I want to go visit them. If you end algorithmic pricing on this good which, in the short term, is supply inelastic, you're telling me that I won't be able to visit sick relatives on short notice, or you're telling vacationers and other travellers who would be booking far in advance that they must accept higher prices.
6
amyknight225 days ago
+3
Yeah, prices are low at a long timeframe out, because there's unlimited supply and no meaningful demand.
As more people book, and supply lowers, pricing increases. This also has an effect of acting as a distributive load balancing factor. If you have a flight each day of the week going to X. And Wednesdays has more supply, well you can offer pricing to those that have more flexibility on which day they can travel.
Then really close to the flight depending on whether the flight has room or not, ticket prices can go higher or lower to try and fill the flight to capacity.
If someone waits until an hour before a flight and gets a deal, because either they are in the seat, or the seat is empty. That's fine. But the risk is that it won't always work and if they need to be somewhere soon they might also end up paying out the arse to do so.
**The key difference is** there is nothing personal about this to the airline. They aren't looking at you on a $300k a year salary and saying they can charge you more. They aren't looking at the person on $50k a year and charging them a minimum. Every buyer that rocks up at that time. Will get the same price.
Algorithmic pricing determining that you're going to pay $10 more for video games because "You can afford it" is bullshit. Because they have no context of whether that's true or not. There are people who unfortunately live beyond their means. The algorithm taking advantage of you because it estimates that you could spend even more is not something that should be encouraged.
IMO the only time your income/wealth should factor into anything is when you get fined for things like traffic offences. A speeding ticket to someone on minimum wage might be a soul crushing amount of money. For a rich enough person it might be a rounding error.
3
[deleted]5 days ago
-4
[deleted]
-4
goingfullretard-orig5 days ago
+17
He won't take this on, of course. Carney is doing a lot of shit liberals don't like precisely because everyone still hates PP more than Carney.
Carney is way further right than most liberals would want, but PP makes it impossible to vote otherwise.
The NDP needs to rebuild badly.
17
Yws6afrdo7bc7895 days ago
His book says that but, like a lot of things he's said as PM, his actions don't appear to follow
0
Useful_Potato_13055 days ago
Could you list some examples of things he hasn't followed up on?
For me, he hasn't lowered interprovincial trade barriers, but otherwise I think he's doing better than the alternatives would have.
0
hotlavatube5 days ago
+41
I wouldn't be surprised if they start reading your cell phone bluetooth ID or phone ~~IMEI~~ MAC address and do rolling price changes as you walk through the store.
Sure, that sounds ridiculous in a brick and mortar store, but that's what they do online, using surveillance of you and your region's purchase and income history to adjust prices as you browse their online stores.
41
the-corinthian5 days ago
+24
Every brand-name/chain store from commerce to groceries (in Canada) has IMEI reading sensors fitted at the front of the store. They track how many people are in the store, how long you were inside, if you bought anything (by referring by location data if you went to the cashier area), and use this to market and judge customer engagement. There are much seedier reasons for which they collect that data, but I won't discuss them here (they will be chain-specific and I don't feel like jeopordising my employment).
Suffice it to say the data collecting is already there. This is just the next logical money-grubbing business step (adding more sensors around the stores and then exploiting the data). I do not support this in any way, shape, or form. Dynamic pricing will be a blight on our Canadian economy and should be strongly dismissed outright.
24
Discount_Extra5 days ago
+16
For example, I was in a department store when I got a call from a lawyer about his computer, and I spent 40 minutes talking with him about tech support.
For the next few weeks I got a ton of ads for shelving units that were next to me in the aisle I was in while on the phone. Even on tech sites like Slashdot. Nothing about legal services, or computer stuff; because listening would be illegal, but location tracking is legal.
16
Brullaapje5 days ago
+3
You are in tech, and get ads? Adblockers have been a thing for so long...
3
SolarBear285 days ago
+3
Yes but they are not available in all apps.
3
Brullaapje5 days ago
+1
They are not available in any app, besides your browser. And you can do so much through your browser, especially since phone screens get bigger.
1
thelionsmouth4 days ago
+1
From what I’ve read, there’s no evidence to corroborate this? The imei readers I mean.
I know they use WiFi and Bluetooth for dwell time and for traffic, and facial recognition, but MAC address tracking has to comply with PIPEDA, often requiring notices or opt-outs.
Also, imei can’t be read by anything other than the cellular network, and isn’t broadcast or able to be pinged by phones, so I’m not sure what you’re trying to describe here.
1
FreudianNegligee5 days ago
+7
Yeah, this is already happening, and they are only going to be doing it more: https://www.popsci.com/technology/electronic-price-tag-groceries/
7
Jonesdeclectice5 days ago
+7
So what happens when someone walks in without any sort of device? Max pricing? Min pricing?
7
DeFex5 days ago
+3
I wonder what would happen if you walked past with a random mac address generator, press a button until the lowest price comes up.
3
Father_Dowling5 days ago
+2
Already done, I worked for a company that helps do geolocation in that space. I haven't seen it implemented for dynamic pricing yet (but that'll make hella cash), but it is used for pricing and economical demography purposes. You can see it for yourself if you live in a metro area and go to the same market on the good side of town, and another on the wrong side of the tracks.
2
Orstio5 days ago
+1
Canadian Tire already has LCD price labels.
https://www.pricer.com/press-release/pricer-s-in-store-solution-to-be-expanded-in-canadian-tire-stores
1
itchylol7425 days ago
+1
I doubt it. I'm a tech nerd and it would take an insane security flaw for a grocery store (not even a high tech spy agency) to know your IMEI number just from scanning it with some kind of remote device
1
hotlavatube5 days ago
+2
Ah, I guess so. I checked to see if iOS or Android allow accessing the IMEI number via apps, and as far as I can tell they used to allow it, but more recent versions (Android 10) lock down that information. However, they provide access to other unique identifiers like the advertisingID.
I think I was thinking of the MAC address, not the IMEI. If the phone's Wi-Fi is on, you can read the MAC address from a distance (10-100 meters). A bluetooth ID can be read from 10-33 ft distance, and sometimes up to 70 meters.
2
thelionsmouth4 days ago
+1
Yes but if you’re not connected to that network, your phone will broadcast a temporary MAC / Bluetooth / etc address to avoid persistent tracking
1
Sandman19905 days ago
+95
Bu...bu...but the poor corporations not being able to make billions!
95
Aramis4445 days ago
+22
Why doesn’t anyone ever think of the poor billionaires?!
22
goingfullretard-orig5 days ago
+9
Carney is soooo in bed with the billionaires.
Yes, I get Carney is "better than the other guy," but he's still Harper-lite and conservative at heart.
9
Caymonki5 days ago
+11
Dynamic wages before dynamic pricing.
Companies pocket extra profits all year round, even when they’re short staffed they’re posting record earnings.
11
iamnotafbiagnt5 days ago
+9
Didn’t epic games do this recently with Fortnite because they said something like “we’re running out of money”
9
toastylocke5 days ago
+9
it's just so transparently to nobody's benefit except exactly who you'd think. depressing
9
SsooooOriginal5 days ago
+7
The search for more profit will not be stopped, only slowed.
7
jmurgen41435 days ago
+9
Any company that implements this should be sold for scrap, and their CEO’s should be sent to prison.
9
Shadowlance235 days ago
+6
How does this work in practice? Time based prices could change between when you picked an item up off the shelf and get to the checkout.
Per user prices seem even worse. The store would have to track every step you make and update the shelf price as you walk past. What happens if multiple people are buying, e.g. milk? Whose price do they display? How does a customer react to a price going up as they reach for a product?
I can understand it working online, or other places where product selection and payment are tightly coupled (air fares, car purchasing), but for something like groceries, it seems like a nightmare to implement.
6
sayn3ver5 days ago
+3
It's already working online. Instacart was doing it as a "test". I'm sure Amazon does it. I'm sure target does it.
Yes, in person isn't online.
The least sophisticated is that the price tags are mere suggested prices and that at the register if you choose to use a loyalty card or number you're prices will change.
Not sure how anonymous cash customers would work.
The thing is I'm sure these retailers are already using facial and gate recognition software via their security cameras to compile data or identification.
3
w1n5t0nM1k3y5 days ago
+14
Would this apply to gas prices? I can't think of anything else that changes prices 3+ times a day.
Sure it's based on the price of oil, but so it motor oil, and bread is based on the price of wheat, but we don't see those things fluctuate many times a day.
14
Norphesius5 days ago
+15
The issue isnt with changing prices generally, it's about using data to change them *per individual consumer*. You'd have a higher price at the pump if you rolled up in a nicer car, for example.
15
sayn3ver5 days ago
+6
That's the thing most are not grasping. It's individual pricing based on your specific data.
No one is arguing against businesses being able to change or set pricing.
The issue is the specific individual pricing.
I mean even just image group dynamic pricing based on political affiliation or skin color or census data or employer or wireless provider or whatever.
6
itchylol7425 days ago
+1
That makes no sense. Why wouldn't they just raise the price for everyone? What are poor people gonna do, refuse to buy gas? Gas isn't a luxury item
1
Norphesius5 days ago
+2
They can do that right now, but then people will just go to another gas station with lower prices. Very price conscious consumers are less likely to get caught out by this. If you're filling up your Ferrari, you likely aren't going to notice your gas cost a few dollars extra (in theory).
2
VolcanicBakemeat5 days ago
+1
They lower the price for rich people to incentivise loyalty
1
VolcanicBakemeat5 days ago
+1
Actually, algorithmic pricing often advantages more obviously wealthy people (ie nice cars) because they present a greater opportunity for high value repeat business.
1
aggreeswithassholes5 days ago
+5
If I pick a can off the shelf and it says $1, wait an hour to checkout and it's $1.15?
That's bait and switch, it's already illegal.
5
grathontolarsdatarod5 days ago
+6
This of what a non issue it would be to institute this, as well as isolate any information on competitor pricing if Canada were to bring in "for the kids" ID laws.
Companies could price fix an individual and they would never know the difference.
6
ottoIovechild5 days ago
+5
So is our wages gonna go up in real time?
5
Taurondir5 days ago
+3
No one implements these systems unless they can use them to make more money.
3
Balgs5 days ago
+2
The fact that these digital price tags are made to look like paper indicates how scumy it is. The least in my local grocery stores, only one has them
2
extremecouponclipper5 days ago
+3
this shit happened to me on Amazon. I was ordering something, and I got busy with work so I didn't actually put the item in my cart. When I returned 10 minutes later, the item was 22% off!
3
umichscoots5 days ago
+3
Looks like you're on a road trip! Gasoline will now be $2/gallon more expensive for you. Enjoy the convenience!
3
drluisluis5 days ago
+3
It's all fun and games until people learn how to GameStop their groceries
3
banndi25 days ago
+7
How about dynamic wages for companies that use dynamic pricing? Overtime? Sure, that'll be $500/hr.
7
xmuskorx5 days ago
-7
Companies already do that.
Certain shifts have higher payments/bonuses.
-7
banndi25 days ago
+8
You didn't really understand what I meant.
8
xmuskorx5 days ago
-2
I do. Companies already dynamically offer bonuses when they can't staff a certain shift/etc.
-2
banndi25 days ago
Yeah, you still don't get it
0
arandomguy1115 days ago
+1
You're implying that workers dynamically price wages against their employers which already happens. However just like with buying items both parties need to consent and so the payee can refuse and go with an alternative, such as buying from another store or choosing another employee.
Your employer is able to make the decision that your labor is not worth $500/hr and go with an alternative just like you can make the decision that you don't want to pay $20 for a bag of chips and go with an alternative.
The more hard to fill a job is the more negotiation there is between the employee and employer for compensation. Even when I worked near minimum wage in the past I've had certain shifts I was able to negotiate additional compensation with my manager for since no one was willing to fill those.
1
banndi25 days ago
+1
Nope. You still don't get it.
1
LegitimateRegion95415 days ago
+1
it's like I NHL if you score 10 goals a year you get $1 million but if you score 20 you get $20 million. So if you stock shelves twice as much as everyone else it's $500/ hour instead of minimum wage .
1
banndi25 days ago
-1
You just don't get it.
-1
Breddit20995 days ago
+1
If no one understands what you meant, you didn’t make a very good argument.
Dynamic wages exist.
1
banndi25 days ago
If only one seems to not be capable of understanding, it's not a measure of the argument. You don't understand what dynamic pricing is, for products, services, or labour.
0
Breddit20994 days ago
[Dude, just stop.](https://www.hubifi.com/blog/dynamic-pay-guide)
Dynamic wages exist, period.
0
banndi24 days ago
+1
I suggest that you stop, because your arguments have not been convincing.
If you would like an explanation from me on how you're wrong, the fee is based on a 4 hour minimum, $500/hr with GST and PST added.
You’re welcome to just stop anytime.😉
1
Breddit20994 days ago
You haven’t actually given a counter argument. You know this right?
0
banndi24 days ago
+1
For you, I will do that for $700 per hour, same minimum.
1
Breddit20994 days ago
That’s not dynamic pricing bud
0
Rich_Fisherman_84445 days ago
+4
Gas stations should have to manually change the price again. No more digital signs. I want someone using the big stick!
4
TauCabalander5 days ago
+3
I'd like a return to two digits, too.
Old enough to remember when the dollar was added.
3
asmj5 days ago
+2
I would like to hear views of any of the Canadian politicians voting in opposition to this.
2
CrossP5 days ago
+2
People need to not put up with it. It'll go away if it results in immediate lack of customers.
2
angryscientistjunior5 days ago
+2
Jusf don't buy from places that do it - _and be sure to let them know it, and why_.
2
MightbeGwen5 days ago
+2
If they can charge by the minute supply and demand then we should be able to negotiate daily rates. “You want me here for inventory huh? Sounds like you might need to be paying me extra since the demand is so high boss.” If it works for one market it should work for all markets.
2
admuh5 days ago
+2
Just break up the monopolies, everything else is tinkering
2
CallMeKik5 days ago
+2
Dynamic pricing itself (just from the name) isn’t really the issue and I’m glad the particular problematic practice being referred to as “surveillance pricing”.
Charging someone more as an individual compared to others is gross, and doing it using surveillance is wrong.
Charging everyone more because demand is higher is also dynamic pricing, but it’s fair and not creepy.
2
darthy_parker4 days ago
+2
“Stalker pricing”
2
BlipBlapBloppityBoop5 days ago
+2
I wonder if the NDP could even offer a concrete definition of algorithmic pricing that doesn’t cripple a market’s ability to use math and computers to make sound business decisions.
2
VallenValiant5 days ago
+1
Dynamic pricing is actually what humanity practised for millennia. You make it c**** for friends and make it expensive for strangers. This is due to social pressure.
The unintended consequence is that the major store that could make money at all are those run by local minorities who aren't close to anyone.
Capitalism was built on consistent pricing, in order to display the true worth and value of an item. Dynamic pricing damages trade by making profits difficult to predict.
If the price of a stock depends on who is buying or selling, the stock maket would collapse and die. Capitalism itself is at risk.
1
Xalipu5 days ago
+1
A friends and family d******* isn’t the same thing as dynamic pricing. Dynamic pricing fluctuates frequently, based on a variety of factors.
1
VallenValiant5 days ago
+2
Charging more from a wealther client is part of it.
Regardless it kills true price discovery and is damaging to markets.
2
vessel_for_the_soul4 days ago
+1
Our very own prediction market <3 /s
1
Unlucky_Accountant715 days ago
Same NDP they held that very interesting "convention" last week
0
NiceDot47945 days ago
Seems like they’re the only party actually talking about affordability tho
0
Unlucky_Accountant715 days ago
[more immigration ](https://thewalrus.ca/ndp-leader-avi-lewis-wants-to-reverse-carneys-immigration-cuts/) is the answer tho, right ?
0
Krissybear935 days ago
-5
It's crazy that people have a problem with this. Where were all these naysayers 10+ years ago?! Dynamic pricing is used everywhere and has been openly embraced by mostly everyone. Want to visit a website? Allow this cookie. Want cheaper car insurance? Use this telematics device. If you collect Tims / McDonalds points you can get a free coffee. 99% of people don't care about the information they give out as long as they get something for it, don't go complaining about it now.
-5
[deleted]5 days ago
-51
[deleted]
-51
Blue_Rook5 days ago
+19
If the will not to be fucked by big corpo is enough to being lefty then i hope most people are.
19
[deleted]5 days ago
+13
[deleted]
13
Epyr5 days ago
+7
There are articulate people all over the political spectrum. If you think otherwise you seriously need to get outside of your bubble.....
7
xmuskorx5 days ago
-19
Why do people hate this? It makes perfect sense for both consumer and merchant.
It would reduce lines at busy times and let businesses sell stuff for less at less busy times.
As a consumer you would be allowed to decide if you value your time or the lower price more.
-19
shadedmagus5 days ago
+11
I think u/grathontolarsdatarod put it most succinctly:
> Companies could price fix an individual and they would never know the difference.
11
grathontolarsdatarod5 days ago
+1
And I mean across different stores, if that part of the "price fixing" didn't come through.
Even a casual on-looker to the stock market with absolutely and to knowledge can see that the market is being manipulated, imagine turning a groceries trip into a speculative buying instrument..... But one sided.
1
Maus6665 days ago
+4
As a rule, we need food to survive. You can't simply choose *not* to buy food at a grocery store, so it doesn't function like any sort of "free" market. Instead, grocers are empowered to squeeze as much as possible out of people for their BASIC needs. I don't really have an issue with targeted pricing for luxury items but on food? C'mon man
4
A_Happy_Tomato5 days ago
+5
This will never benefit the consumer, ever, this is a method to make profit and squeeze out every last cent we have. You cant "outplay" the system by going during less busy hours, the game is rigged in their favor.
5
xmuskorx5 days ago
-3
Of course you will benefit.
I show up right now for Wendy's at lunch at the line is HUUUUGE. So i can't even get the lunch in the time i have.
If they dynamically raised price, the line would go down - and I would actually have a choice to pay that or not.
174 Comments