‘Dune 3’ and ‘Avengers: Doomsday’ in Stand-Off Over Same Release Date: “Somebody’s Gotta Move”

Dunesday, gotcha back overpaid Hollywood marketing teams.

Release them on the same day and let the commons vote with their dollars.

Would it be tougher for dune to move because of the IMAX reservation ?

WB has the high ground here for Dune 3. They have ALL the IMAX screens reserved for 3 weeks. Unless Disney wants to buy them out of that 3 week window, which would probably cost more than it’s worth.

> Insiders say Disney and Marvel is unwavering in its decision to stick with the date, despite Dune‘s Imax exclusivity. While Imax and premium large format screens are in hot demand, there are plenty of regular screens I keep saying that Disney and Marvel don't want to move. They have a live countdown counting down to 18 Dec since January going on. It would be a terrible look if they blinked and moved now. They also likely knew months ago that they weren't getting IMAX in the US for 3 weeks and they still went ahead with the 4 teasers citing 18 Dec + the countdown clock. It will open in IMAX in some int markets according to IMAX themselves tho. Spidey too. They crunched the numbers ages ago and decided they want the December holiday money more than the IMAX money. Endgame made 207m globally from IMAX, 7.39% of its total gross. I guess IMAX is more popular now in the US than back then but they probably still don't think it's worth it sacrificing the December s*** and also pushing their entire slate several months back. There's no way Secret Wars comes less than 12 months apart from DD. Also I bet they'll re-release the movie in IMAX once Dune's exclusivity window is done

Isn't it just execs thinking this? Most people would perhaps choose to see one on Thursday and the other one a few days later.

I thought this was "capitalism"?

Who cares, just release them on the same day. It's just a couple movies.

Nah let's drop em both on the same day and do a double feature. Barbenheimer was a lot of fun.

Dunesday is coming

I would rather see Dune.

Or maybe people will see both, and the movie theaters can survive a little longer.

I don’t really understand how we can go months at a time with no releases at all then two relatively big ones come out and they’re like “yeah let’s do it on the same day”

Listen, you punks, we Barbenheimered / OppenBarbie'd for a REASON. Stop being COWARDS.

Im watching Dune day one. Ill wait to see reviews of Avengers. Ive been burned too many times by trash heap marvel movies since Endgame

If it worked for Barbenheimer it can work for you two

Dune has nothing to worry about, especially with all the IMAX screens locked in.

Dune 3 has all the IMAX screens reserved for 3 weeks. Disney is definitely going to move up or push back their date.

I’ll be at Dune 3 and I have no interest in Avengers. I have a friend that is in the opposite boat. I wonder if the crossover between movies is deceptively smaller than one would think.

The answer is *obvious*. Disney moves Doomsday to Thanksgiving and their movie Hexed to Christmas.

Avengers: Dunesday

Dune in imax. Avengers at home.

At least one of those movies has a proper buildup lol not relying on recalling old actors and directors to help boost the franchise.

It's Barbenheimer 2.0, I don't see how this isn't a win for theaters with people spending 5 hours in the theater buying multiple tickets, popcorn refills etc.

let’s be real. marvel wants dune to move bc they got iced out of imax and are too stubborn to admit they need to be the ones to move the release date

Avengers peaked with Endgame. I consider it the MCU Finale with everything else being a spinoff. 

Honestly I'll take the day off and double feature

Dunes won because that 3 week imax window is a killer. If doomsday is supposed to be a spectacle why would I want to see it on regular screens?

I think Disney thinks they have the advantage here, seeing as how they took the 18th release date after WB and Dune. I believe Disney expected WB to move Dune so props to WB for sticking to their guns. I strongly believe that Disney is going to have a rude awakening from this. I don’t think Avengers is going to have the draw the think it will. I could see Dune taking a hearty piece of Avenger’s pie. I’m still in the camp that Doomsday doesn’t do better than 700-800 million at the box office but we’ll see. I’m very excited for both films as a movie fan and as an avid box office numbers watcher.

Has to be Doomsday. Dune 3 has locked up IMAX for a few weeks

I’ll see Doomsday and then nod along politely for the next year while everyone talks about that other movie.

Why?…have they learned nothing from barbiehiemer?

this is manufactured drama

I saw both Barbie and Oppenheimer and considered both movies excellent in their own way. If it's that important to people they can see one on a Friday and the other on Saturday or vice versa.

They don’t have to move

Dunesday double feature!

These are both going to be 3+ hour movies which would really prohibit the "Barbenhimer" effect. I dont think either movie will move and I am willing to bet that it hurts Avengers more than Dune.

Barbenheimer 2.0 Avengers, the epic conclusion

They saw what happen with Oppenheimer and Barbie. They're making it an event and it worked on me. I'm going to watch both instead of just one of the two I originally was planning on.

Ehhh I’d probably watch both tbh. Both are great to watch in theatres.

I’ll tell you what I’d do man: two flicks at the same time

No let them fight. Maybe both franchises will collapse. It's not gonna happen but it would be fun.

Hmmm. One the finish of a trilogy with artistic vision and a legitimate need to exist. The other, another recycled bullshit superhero movie. Why is this even a thing?

I will be seeing Dune: Part 3 on Thursday and Doomsday on Friday.

Avengers better not hog the local IMAX!

Do they tho? Just watch em back to back

I don’t understand how people aren’t seeing that this is clearly engineered and intentional.

duel it out, f****** cowards. or double feature it.

I’m watching whatever is in IMAX. It’s the only decent screen in my area, and the only one I’m willing to pay for. The rest I can watch at home. Now fight!

I’ve seen as many Dune movies as I have MCU movies, more if you count Lynch’s version. So there’s not really any decision on my part.

Meh. Barbenheimer 2.0. Theaters should work to coordinate these screenings so viewers can do a package deal to see both movies. Sell more concessions.

I want to watch the double feature at my local drive-in and drive home at 6am when they’re finally over.

I’d choose dune

As if people didn't do Barbenheimer in one Saturday afternoon.

Let them duke it out. Some brilliant marketing and excitement come out of this. Either way, it'll be great for cinema. *Doomsday* will most likely come out on top, though.

Ah yes because you can't watch multiple movies in one day. You could also just... Not watch it on release day??? IMO the first day is the worst day to go. I'm not about to deal with crowds and limited seating options. Also I'm not about to go in blind to a movie these days with the price it costs to watch a movie, get popcorn, and a drink. I don't need spoilers, but I need to know the general reception before I blow money on going to the movie theater.

F*** that. Didn't those execs learn from Barbheimer ? People WANT those back to back big screen events.

I’d quite enjoy seeing them the same day. One less trip out into public.

Make it a dual feature event. Bam. Max hype with marketing budget cut in half. You're welcome hollywood

If Fantastic Four is anything to go by, it won’t be Dune that needs to move

why not release both on the same day? That way fans can see one in the afternoon and one at night. What are the odds that any of the people in either fanbase couldn't see both because they had a date that night anyway? Its a million to one!

The Kwisatz Haderach will return in Avengers: Doomsday.

Na, just let them battle it out. Many people might decide to make it a double feature

I'm unable to give a f*** unfortunately.

Paul Atreides will return in Avengers: Doomsday

We had Barbenheimer... Why not Dunesday?

Man, I really miss the days where there 12 different movies in theaters and at least a third of them are rewatchable.

Im watching both 🤷🏻‍♂️

Or both movies can just have longer thetrical runs so people have time to see them

Barbenheimer did just fine. The only problem here is it's right before Christmas. Going to two films is probably a hard sell to a lot of families.

They can always move Doomsday up by two months. I wouldn’t be mad 🤣🤷‍♂️

Not even gonna be close. Dune all the way.

Release them same day. Dunesday May the odds be ever in your favor

Dune has IMAX locked for those dates. They ain’t moving.

Tbh I would probably go to dune over doomsday. Dune 2 was the last movie I saw in theaters and it was phenomenal

Dune means nothing to me, but I'll probably see Doomsday twice.

Avengers can move since nobody gives a f*** about it anymore

Or people just spend 6 hours at the movies that day

Do people still watch avengers movies? I stopped when everyone died. Figured that was a good out.

if i had to choose one, i'd go see dune. at this point avengers is just more marvel slop i can watch in a couple months on disney+. but dune, i read every book years ago, and it's nice finally seeing a good presentation of it on screen.

Dune's quality since the first film in 2021 completely destroys Marvel's in every regard. Avengers should be the one to move.

Love both franchises, but Dune is boring as hell.

Some will love tacky hero costumes, some will like good cinema. Plenty to choose from.

MCU has to move, no offence it’s been dropping stinkers lately

I will be buying dune 3 and sneaking into avengers after.

Jokes on them. I’ll just wait till they both come out on streaming services.

I have found a simple solution to this problem, as an audience member: I'm not going to see Doomsday, based fully on the quality of this Marvel phase.

I think Disney knows they’re about to get crushed. Dune 3 is highly anticipated and I feel like maybe I’m out of the loop but does anyone care about this phase of Marvel at all?

Dune probably can't move due to the imax window it secured.