Global Streaming Subscription Revenue Tripled In Five Years, Poised to Top $200 Billion by 2030: Price increases have helped as major players are looking toward "extracting greater value from existing audiences," an Ampere Analysis survey finds

>**Global streaming subscription revenue surpassed $150 billion for the first time in 2025**, according to a new survey from Ampere Analysis, which highlighted that as “a major milestone” for the subscription market. **And streaming subscription revenue will hit $202 billion by 2030, up 29 percent,** “**as streamers shift focus from subscriber growth to price increases and ad-supported tiers,**” the research firm predicted on Monday. >“While international expansion remains an important driver of the market, **platforms are increasingly focusing on monetization through price increases and the rollout of ad-supported tiers, particularly in mature markets**,” Ampere emphasized in its latest report. “As ad-free subscriber numbers stabilize, hybrid subscription and advertising models are playing an increasingly important role in revenue growth.” * **Global streaming subscription revenue jumped 14 percent in 2025 to reach a total of $157.1 billion. That amounts to a tripling over the past five years from $50 billion in 2020.** “The international expansion of global streaming services, the rollout of ad-supported tiers, and consistent price increases across major platforms have contributed to the increase,” Ampere noted. * **The U.S. remained the largest driver of the streaming sector last year, accounting for 50 percent of global streaming subscription revenue in 2025**, according to the research firm. “**Netflix is the largest contributor in the U.S. market, with revenues up by 14 percent in 2025 following an across-the-board price increase at the start of the year**,” Ampere explained. “In more crowded markets such as North America and Western Europe, the next phase of expansion is increasingly driven by ad-tier subscriptions.” **"Extracting greater value from existing audiences"** Remember Rule of Acquisition 3: **Never spend more for an acquisition than you have to.**