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For Sale Mar 29, 2026 at 2:36 AM

If films returned to the DVD/VHS cycle, would that help the movie industry?

Posted by SlowMotionSprint


And by that I mean longer theatrical runs combined with longer periods between leaving theaters and coming to home media. In the VHS/DVD era, it took movies a minimum of 3 months generally to at times as much as 6 months to come to home media. Compared to today where films can be on a streaming service in as early as a month after their run is over. And this is combined with much shorter windows in the theaters themsleves...sometimes as short as two weeks but rarely over a month. So what is the incentive to spend a decent amount to go to the movies when it could be watched from your couch in a month? The thing that made movies special,the scarcity-you miss it you miss it for months-is gone. There is no urgency to go any longer. Seeing it on the big screen is fun. And I still love it. I think people in general still do. But would returning to the days of longer theatrical runs and longer latency between the theater and home media bring some of that magic back?

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robot_ankles Mar 29, 2026 +26
I **thought** I had stopped going to the theater because of the price. But what I've noticed **actually** happening is that by the time I decide to go see a movie... it's already available for streaming. So then I just stream it.
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original_goat_man Mar 29, 2026 +10
Or there's those 5 other movies that just hit streaming that you missed at the cinema.
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longjumpingtote Mar 29, 2026 +5
Yep. That one movie at the theater has to compete with thousands of movies at home.
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original_goat_man Mar 29, 2026 +4
Bingo. Back in the day your options were go to the movies, go to the video store, watch something from your collection (which for most people was very limited in the VHS days) or buy something to add to your collection (which became bigger when DVDs came out). All of these took more effort than streaming. Even watching from your own collection.
4
Desertbro Mar 29, 2026 +1
True - I can find films on streaming faster than I can get up and open a DVD case. And so much less energy for my old bones. I don't have a home robot to fetch me things.
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zk3033 Mar 29, 2026 +2
Yeah cat’s already out of the bag with streaming availability
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CapriciousManchild Mar 29, 2026 +10
I remember movies being 6 months to a year for home video release back in the 90s . I like the current set up of 2-3 months for releases ( sometimes weeks for bombs) . I don’t think increasing the time would get more people to theaters , I think releasing more movies people want to see will get people back to theaters.
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longjumpingtote Mar 29, 2026 +5
Some of the studios would love to go back to that. Physical was 50% of the revenue 40 years ago, and it's 5% now Warner Bros. gets a little more than 10% of its revenue on movies from theatrical. Gets 90% from other means. Disney, Universal, and Sony all get less than 10% from theatrical. Paramount gets less than 5%. 30 years ago it was 30% theatrical, 40% home video, and 30% TV licensing. Theatrical has fallen every year for the last 30 years.
5
i_sell_you_lies Mar 29, 2026 +1
I think they should sell preloaded hdmi player sticks!  Sure no one would be able to figure it out, and a lot of people will break their usb ports... but there's copy protection and stuff.
1
Turok5757 Mar 29, 2026 +5
That would do little to fix the real problem of theaters no longer being worth the money. Why bother with an 18-30 dollar ticket per person to a place you have to drive to and spend over-inflated prices on drinks and food when you can do the same thing in the comfort of your own home for much cheaper? Big TV's and decent soundbars have been c**** for more than a decade now. Theaters cannot compete with that anymore.
5
NyriasNeo Mar 29, 2026 +4
Why would we need to "help the movie industry"? Shouldn't the movie industry cater to what the audience want? If we want to watch movies on our 4k big screen at home, let us.
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blurryface464 Mar 29, 2026 +4
In this hypothetical scenario are you banning streaming services? Because if not, then it won’t help because people won’t buy them. Why spend fifteen bucks on a dvd when you can spend nearly the same amount for thousands of movies and shows. What you’re saying already exists by the way. DVDs and Blu-ray’s are still sold. The problem is nobody buys them. But specifically answering whether that system you mentioned is overall better for the film industry, yes it is.
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mikasoze Mar 29, 2026 +1
>Why spend fifteen bucks on a dvd when you can spend nearly the same amount for thousands of movies and shows You don't have to worry about the DVD being deleted at any time, and you don't have to paying that $15 every month in order to keep the DVD. If you're reluctant to pay that $15, piracy exists.
1
uwill1der Mar 29, 2026 +2
Its more about release and licensing schedules. Now, movie head to streaming after 28 days and physical media after 2 months (roughly) 20 years ago, a movie didn't become available for 4-5 months, even longer if it was a holiday themed movie. Beyond that, it didn't hit pay channels for a year and cable until at least 2 years. That system forced you to go to the theater for anything you or your social circle are interested in. More people would go to the movies if we went back to that and only licensed to netflix/apple/hulu after many months
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longjumpingtote Mar 29, 2026 +3
> 20 years ago, a movie didn't become available for 4-5 months Much earlier than that, in 1989, Batman came out in June 1989. Then the home video came out in November. This was unheard of. Less than six months? And it was only 25 bucks. Every kid got that tape under the tree for Christmas. In the early 1980s, the standard price for a VHS was $89.95. Roughly $306 today. They were really only bought by VHS rental places. There was one blip. Paramount tried an experiment and it released Star Trek II for $39.95 in 1982, which is about $136 today. That was considered c**** at the time. It was after the races when top gun was released on video in 1986. $29.95, or roughly $87 today. They "kept the price low" by putting a Pepsi ad on the tape.
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blurryface464 Mar 29, 2026 +2
What you’re saying is definitely true, but it’s worth noting that movie theaters were already on a steady decline before streaming. Though of course streaming accelerated that decline much faster.
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IRLconsequences Mar 29, 2026 +1
>Why spend fifteen bucks on a dvd when you can spend nearly the same amount for thousands of movies and shows. Because I don't lose access to the DVD when a licensing agreement ends or when a CEO is looking for a quick tax write-off. (Also, have you seen streaming prices lately? "Fifteen bucks"!?)
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Silly-Photograph-920 Mar 29, 2026 +2
DVD sales going away was the first thing that really fucked the industry. It really had nothing to do with the wait.
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too_oh_ate Mar 29, 2026 +1
The price is too high. The experience at theaters is terrible, with everyone talking , looking at their phones, and half an hour of commercials. The movies (for the most part) are not good. Endless sequels, remakes, prequels, and boring playing it safe garbage. Obviously there are exceptions (that we have to seek out), but most major releases, the tent pole films, are big disappointments. TV is also much higher prestige, compared to the era of VHS/DVD, and is a good alternative use of time. Let alone things like video games and new things (since VHS) like the Internet to doom scroll endlessly. DVDs aren't going to fix any of those problems.
1
ghoti99 Mar 29, 2026 +1
It was never scarcity. Home alone stayed in theaters for almost 7 months because people kept going. The issue is as it has always been. We need more content at prices closer to the line of inflation. If Hollywood went back to 98 minute movies at 6 dollars a ticket and there was at least one new movie at every rating level released a month people would go back to the theaters. As it is the average home theater has more freedom for the viewer, better picture quality, nicer seating and cheaper snacks with less time commitment. Hollywood forgot that that movies are an opiate for the masses and switched from sheering sheep to killing them and are pissed off they are out of sheep. Since the invention of the internet Hollywood has done nothing but sit in the corner and hope that 1996 miraculously makes a comeback somehow instead of cultivating new Talent off things like YouTube. They cut production of everything but 150 million dollar + films which continue to fail as the average domestic box has been 15 million for about 20 years now. They need to make more movies cheaper, they need to make them cheaper to see, and they need to make them shorter (98 minutes has been the gold standard since the 80’s) only dumping 3 hour epics with no bathroom breaks into Sheboygan (where the theater hasn’t been updated since 1996)for $15 bucks a pop was NEVER gonna float an entire industry, you need VARIETY AND QUANTITY at “kill some time” prices. You need movies targeting youth at prices parents can give their kids without feeling the hit to their pocket books. Turn theaters back into THE third space and people will go.
1
akcmommy Mar 29, 2026 +4
Not for me. Too many people at the theater don’t care about manners anymore. I much prefer watching at home where I don’t have to compete with rude people to hear the dialog.
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dumbBunny9 Mar 29, 2026 +3
The problem for me is how people act in the theater. Somehow talking, checking your phone, etc, etc, is now considering acceptable. I hate going now, and I’m happy to wait rather than put up with this behavior. The DVD/VHS cycle will not change that for me.
3
ElectronicMoo Mar 29, 2026 +4
Why punish the people that don't want to go to theatres, because you like the experience?
4
kratos90 Mar 29, 2026 +2
Time for bed grandpa
2
NosDarkly Mar 29, 2026 +1
Reasonably priced digital rentals would be goid.
1
thegoatgod Mar 29, 2026 +1
No. I have no want or desire to go to a theater when the smallest TV in my home is 85"
1
Muted_Land782 Mar 29, 2026 +1
the only thing that would help the theatrical experience in the long run would be event movies that generate a lot of fomo, with picture and sound quality unmatchable at home (think 65mm or 70mm film imax)  and really long or even inexistent streaming windowe. but this would never happen because today's Hollywood studios are as invested in tv/streaming as in movie theaters, if not even more.
1
braunyakka Mar 29, 2026 +1
I don't see a point in extending theatrical runs. Pretty much everyone who wants to see a film sees it on the opening weekend. Even then the screens are mostly empty. If you wait past opening weekend then you just get a screen full of people on their phones, talking through the film, because they're not actually interested in the film. You'd also lose all the good films. Studios are releasing 4 to 6 films a week. If you extend release windows then you reduce the number of screens available for smaller, indy movies. You'd be left with just the big budget c***. The best option would be to just have the option to extend the run if a movie is performing really well. Having a longer window between cinema release and streaming might help. But even then, I'm not wasting my money on tickets to Marvel movies anymore, and I don't really care if it takes the films a month or a year to hit Disney+, I'll just wait.
1
Tasteslikeliberal Mar 29, 2026 +1
Going backwards will not help. Movie industry, like every other industry, has to learn how to adapt or die.
1
guardiand0wn Mar 29, 2026 +1
There are movies I want to see in the theater and movies I would not pay to sit in a theater and watch. Those, I watch at home. My wife and I enjoy going to the movies. We get dinner, go see a movie, after go get ice cream. But I’m not paying for a movie unless I think it rates watching at the movie theater.
1
keajohns Mar 29, 2026 +1
COVID, streaming and cell phones (people using them during the movie) killed theaters.
1
Chuck006 Mar 29, 2026 +1
They need dynamic windows. Flops get accelerated windows, hits get extended windows.
1
chubbybator Mar 29, 2026 +1
until you fix sound design being used as a crutch for shot storytelling (even if you fixed people sucking,) theaters are going to be a bad experience. if you don't want a characters dialog to be heard, don't record it. you don't have to lower voices to makes explosions sound more shocking. if you need a jump scare to make lightning impactful you're doing a bad job of plot development.
1
Green-Entry-4548 Mar 29, 2026 +1
The last movie I saw in a theater was Tenet. I just don’t enjoy that experience anymore. People talking during the movie or playing on their phones. Sticky floors, bad seats. My theater upgraded to IMAX and reclining chairs, so tickets are now €25 per seat. F*** that… And add to that, that most movies from the last 10 years already feel like they are written by an AI… prolong the windows as much as you want, I‘m out.
1
jupiterkansas Mar 29, 2026
More and more people these days don't even have a device that will play a disc. All they do is stream. But one problem is that you'd have to spend money to market the movie in theatres, and then spend more money to market the DVD. At least the way things are now they can concentrate a lot of that marketing.
0
SlowMotionSprint Mar 29, 2026
I wasnt implying that they would be released to physical copies. More like what if the release to streaming was more similar to the way the cycle used to be.
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spaceraingame Mar 29, 2026
Potentially. The DVD revenue stream was a huge part of Hollywood studios’ business model. If a movie flopped in theaters it would often turn a profit on DVD. Hell the first Austin Powers didn’t do well in theaters but spawned two sequels purely because it was a huge success on DVD. But discs are obsolete now. People would have to start embracing digital rentals/purchases since that’s the modern day equivalent. It’s hard for that to compete with Netflix, etc. but you never know.
0
pessimistoptimist Mar 29, 2026
The short movie run and the death of the second run theaters in my area made it near impossoble for me to catch moat the movies ive wanted to see.
0
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