Is Sora the first real crack in generative slop, and could Suno or Udio be next?

As someone who has made electronic music and recorded bands and done live sound for 2 decades+, I know when I hear AI music. Just like everyone can hear early autotune and producers can hear modern autotune. It’s flat. Only the lowest common denominator listeners mistake it for human work. In a couple more years they will start to hear the flatness too just like they can hear autotune.

I remember seeing the waves it made from just browsing here. Fairly certain that something like 80% use cases are for p*** or p***-adjacent content. Highly doubt there’s profitability to what’s already absurdly costly to run, too.  “Cool, how can I use Grok video generation to improve my life?” “It can make unnerving cat-people skits and foot f***** content on whim.”

Agreed completely.  The analog to Uber is cost. We’re in the phase of AI analogous to when Uber cost $15 for a 5 mile ride in a black car. When we get to the phase of AI analogous to Uber’s current situation, where it costs $45 to go a few blocks in a beat up old Prius, people will think about AI and how it should be used much differently. 

I think massive tech companies will keep text generation alive and relatively free for a variety of reasons, at least one of which is the benefit of telling people what to think rather than leaving them to think for themselves. My guess is that Grok and Gemini in particular are staying put.

Unfortunately I think the pricing is going to be less of an issue for lay users just using it for chat. Tokens are priced per million and if AI companies priced them high enough to be profit-generating it’d probably be more like $30-50/million. For reference, ChatGPT writing a full-length novel would be somewhere around 200k-300k tokens. It’s really developers who are blowing crazy amounts of tokens. There are individual devs who spend billions of tokens a month running agents. I think a lot of tech companies laying people off en masse because of “AI efficiencies” are gonna have a rude awakening when it gets to a point where using AI is more expensive than just hiring more devs. Hopefully it at least catches up to image gen…

There's nothing sad about AI video generation going away.

I think he’s referring to the Copilot that MS embedded into Windows. Not the one used for coding

Don't expect truth or fact, just sensationalism

I don't think its him. I just saw it the other day I knew I should have saved it... it was a guy who made software that can flood these AI servers. He had a link on the video for others to submit slop and is/was trying to find a way to donate money to music charities or something. He was a younger guy like late 20s.

Im over simplifying it because I cant remember the details. Its something to do with track stems and how Suno learns off of them.

Video *quality* is as objective as audio fidelity or grammar in text. Grammar is perfect in text gen, and fidelity is pretty damn good for audio - definitely not perfect, but with similar telltale artefacts to ai video. The actual subjective element of video is the actual content, the actions, the story, the physics, the lighting coherence. The equivalent of that is the musical/song/production element for music, or the storytelling / structure, etc of text gen. Video is definitely not better than the other two in these respects.

Sure, The Music industry has been behind on technological innovation, MP3 sharing and streaming being perfect examples. A.I. was an opportunity for labels not be the tail getting wagged as they clearly see the possible endgame for their business, so they took it. If / when the cost for video generation and other things drops you'll see Sora's pop up. I wouldn't be surprised if Disney built their own, leveraging all of their IP and paying out royalties from the creations. But that could crater their film and TV business as people would have the technology to replicate what they spend billions to make. UMG and the other labels success depends on the willingness of the public to support A.I. generated music, but the technology itself could undercut the industry before they can see the results of their gamble.

And Suno has an agreement with Warner. The majors are looking to get on that sweet, sweet AI "gravy train". The only thing that will kill it is if they decide it's bleeding too much cash, without a viable plan to turn it around.

It's a pretty good term for much of the content on the internet these days though, no matter what you like.

You say it like it isn't accurate lol. 90% of what we consume on the day to day is essentially worthless on an emotional level.

One of my favorite things to do to AI bros is to rephrase their praise of AI to be praising NFTs, just like they were a few years ago in the exact same was. Including the part where they exclaim that if you aren't onboard with it, you are dumb/unwilling to learn/being left behind.

Heavy video generation churning slop has to be incredibly unprofitable and realistically unworkable for producing a feature length film or even a 30 minute episode. Animation and effects work is still better done hiring people and rolling actual film or digital recordings is more practical that trying to direct AI to give you the result you want.

That’s pretty much where my head goes too. If Disney looked at something this visible and still didn’t see a path worth staying for, that says a lot about the business around it. The wild part is that they announced a $1B investment like it meant something solid, and now it sounds like no money may have actually changed hands at all. Even if music is a different category, it still makes me wonder how many of these big AI deals reflect real conviction, and how many are just temporary positioning while everyone tests the waters.

I don't think that link means what you said above it. Declining to rule on something isn't the same as ruling against it. All it takes is a willing future court to make a judgement. If anything the trump administration probably asked them not to take the case because there's a good chance they would actually rule against it and the administration can't afford to piss off big tech at this point in the game.

That definitely feels like a big blow to the whole business model. Maybe not enough to kill it on its own, but if fully AI generated output is harder to protect, it makes the economics of the output look even shakier. And in a way that feels close to the position major labels had with Suno and Udio. Sure, use the catalog and pay us, but the output stays inside the system and gets monetised only in the ways we allow. Sounds kind of familiar.

Possible. But that still remains the same point. Sora didn’t earn enough to be worth keeping over other projects.