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For Sale Apr 6, 2026 at 12:08 PM

Kanye West was booked as a festival headliner. Brands are now pulling their sponsorship

Posted by cnn


Kanye West was booked as a festival headliner. Brands are now pulling their sponsorship | CNN Business
CNN
Kanye West was booked as a festival headliner. Brands are now pulling their sponsorship | CNN Business
Pepsi and brewery company Diageo have withdrawn their sponsorship of the UK’s 2026 Wireless Festival after it was announced that Kanye West would headline the three-day event.

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Jaws_the_revenge Apr 6, 2026 +1434
Double whammy because Kanye probably would have pulled out at the last minute as well
1434
AnotherDoubtfulGuest Apr 6, 2026 +178
When I heard Lauryn Hill was one of the people supporting his redemption arc tour, I was like “lol he’s not showing up anyway, who cares?”
178
Mistrblank Apr 6, 2026 +84
Don’t think she was showing up either. Why start now.
84
WarlockTrex 6 days ago +29
She shows up for other people. She doesn't show up for her own shows.
29
Critical_Letterhead3 6 days ago +16
Morrissey ain’t showing up either
16
Livewire923 6 days ago +11
I heard Oasis broke up again rather than attending
11
Denimjo 6 days ago +3
Is **anyone** going to show up at this point or is it going to be another Area 51 Raid type of situation?
3
deemsterslocal309 6 days ago +11
She literally just performed with him days ago. Lol
11
RoxyLA95 6 days ago +7
I am amazed that she and Kanye showed up.
7
Icy-Builder5892 5 days ago +2
When I heard Lauryn Hill was coming to my city, I didn't buy tickets because I just assumed she would cancel last minute. And she did.
2
Disgruntled_Fig Apr 6, 2026 +223
This is the perfect setup for a pull out joke. I can’t think of one.
223
SoloGhosts512 Apr 6, 2026 +129
They should have booked Nick Cannon if they wanted someone who doesn’t pull out
129
Doctor_Philgood Apr 6, 2026 +16
"You like fish dicks?"
16
IndependentType6711 Apr 6, 2026 +73
If he pulled out things would have quickly gone South instead of North West.
73
justonebiatch Apr 6, 2026 +40
But not that one
40
GamerNumba100 Apr 6, 2026 +7
“His dad should’ve too”
7
TacTurtle 6 days ago +3
Kan't Ye
3
BigMack6911 6 days ago +2
Glad he pulls out cause I sure dont
2
Strict_Opposite1285 Apr 6, 2026 +646
Kanye damn near 50. Whatever happened to new artists blowing up and headlining
646
IniNew Apr 6, 2026 +278
Monoculture doesn't really exist anymore. And festival tickets are always super expensive. Kids can't afford them.
278
dkwinsea Apr 6, 2026 +82
That’s true. All my 50 and 60 year old friends have decided they like to party at festivals like they are 20. So they may tend to want older established artist that they have known for a long time. They are also the ones who can easily drip a few thousand on a festival weekend.
82
Ok_Solution_3325 Apr 6, 2026 +24
?? Kanye is the monoculture
24
extrasponeshot Apr 6, 2026 +80
I think they mean it doesn't exist for new artists which is kinda true. The extent to cult followings for new artists is significantly less due to streaming and the ability of random artists to get one hit wonders through social media. Before we just had mtv and billboard rankings
80
DirtzMaGertz Apr 6, 2026 +22
You still have acts like Chappelle Roan, Billy Eilish, Zach Bryan blowing up. It's just not happening as much in hip hop.
22
extrasponeshot Apr 6, 2026 +27
I still think it's true for other genres, but you're right it's more in hip hop. In your list though, I'd only consider Billie Eilish having a massive following. Chapelle roan and Zach Bryan are certainly popular but I don't think on the level of like kanye, lady gaga, the Beatles, blink 182, etc. Also, id barely consider Billie eilish a new artist, she's been making hits a decade ago
27
Equivalent-Bedroom64 Apr 6, 2026 +7
Zack Bryan headlined his own mini festival in Golden Gate Park last summer I worked it. You are incorrect. Chappelle Roan had one of the largest crowds ever for her set at Outside Lands, including the hundreds of kids without tickets who hung out all day outside the fencing just to hear her. Both are massively popular and sell.
7
extrasponeshot Apr 6, 2026 +6
I said they were popular. I'm just saying they're not mega global stars yet and it's possible they never will be in this new age of music and streaming. We're all so ADHD and ticket prices are higher than ever. Edit. I also play guitar and like Zach Bryan a lot. I just think it's significantly harder nowadays to gain a massive following compared to even a decade ago.
6
TheDaveStrider Apr 6, 2026 +4
who tf is zack bryan
4
CollarOrdinary4284 6 days ago +3
Billie Eilish? THAT'S the example you're using here? lmao. She's been huge since like 2019.
3
BiskyJMcGuff Apr 6, 2026 +5
To succeed him
5
IniNew Apr 6, 2026 +10
Not anymore. He was. That's why he's headlining something. There's not the same experience of hearing the same songs on the radio as your neighbors. My social feed is one thing, yours is another. Culture has become an algorithmic feed you share with people online, not around you.
10
Worldly_Cap_6440 Apr 6, 2026 +2
And he isn’t a new artist lol that’s the point
2
Shigglyboo Apr 6, 2026 +3
Ultra Fest 2000 was $50. One day. And absolutely stacked lineup. If you like electronic music.
3
Hydration__Nation Apr 6, 2026 +9
lol electronic music is literally one of those most predatory and malignant segments of music when it comes to ticket sales and absurdly priced festivals with about 100 up charge options. Affordable large scale EDM shows died around 2005-2010. Now if you plan on attending a festival you are spending 600-1000 minus food and lodging unless you want to sleep in a tent
9
TheNonCredibleHulk Apr 6, 2026 +3
and the DEMF here in Detroit used to be free...
3
Historical-Mix8865 Apr 6, 2026 +28
Social media and Spotify happened, honestly, as well as over here a few other things that are absolutely f****** key to the whole thing. Going to frame this from the UK perspective, as the article is about a festival here. This fits more into the indie/band side of things, but it's had a huge impact everywhere. It wasn't too long ago (it wasnt. I swear) that we were in the 90s and 00s, new artists were able to work, live comfortably and write and play music professionally. Or even not work, and the dole would keep them going  music spread like wildfire through radio, music channels and top of the pops. Indie artists became big out of touring pubs and clubs, local radio and then naturally, national radio spread the word, the TV shows that everyone watched each week put them out to a larger audience. People at school would trade their own cassette, and later cd, mixtapes. Gigs and festivals were reasonably priced. Bands could pack their van, get onto the channel island ferry and a few hours later be ready to tour Europe with little hassle whatsoever other than navigating the wrong side of the road. Now? Everything is f****** expensive. Rent has literally quadrupled, places like London are even worse. House purchases unattainable for many, and with everything going up in price drastically, forces people to work full time, or over full time, or more than one job to stay afloat. Benefits have been slashed. University was free. Now it's £9k+ a year, with insane interest on loans. Where can new bands form and practice when everyone is working their f****** arses off and there's no f****** venues to play or practice in?? 15,800 pubs have closed in the UK since 2000, many on the more recent side of history due to insane rents, energy bills (uncapped for businesses), and business rates. 35% of the UK's grassroot music venues have shut over the same period, largely for the same reasons with 125 venues closing in 2023 alone. Where are new bands to play? Where can they be heard? The internet? Good f****** luck getting the same following online as you would have done in your local community and nearby towns playing live. Going abroad? Nope. Brexit. F****** forget it. f****** nightmare. Ticket to gigs were a tenner (my stubs for Radiohead and Blur prove it). Now? £100+, at least. Local radio? Doesn't exist anymore - it's all owned by f****** Heart, or other large firms with playlists set by central office. Bastards. So what happens next? Instead of bands being brought to attention by means of local word of mouth, branching out, they are thrown into the deep end, against everyone else in the world online. Who wins? Those with money. Who stays heard? Those with money.  That's why. And it's only going to get worse. BBC Radio 6 tries their best to make new artists heard, but what - 3 minutes of airtime and that's it? That's not going to make up for what was lost. 
28
candykhan 6 days ago +2
To be fair, tickets to LOTS of huge bands "were a tenner" when no-one cared who they were. I saw Joanna Newsom at a bar that was uncomfortably packed if there were 100 people in it. I'm pretty sure someone I knew was working the door & let me in. If not, I would have probably paid less than $10 to get it. Also, if everyone who claimed to be at that show was actually there, then that tiny bar was an arena. But it wasn't. It was just a hipster bar in SF & very few people had heard of Joanna Newsom. Nirvana probably played as many $10 DIY all-ages shows when they were starting as they did stadium shows after they got huge. I agree with a lot of what you said about why touring is more expensive. But "Ticket to gigs were a tenner" is a bad faith argument. Tickets to some gigs still are a tenner. And som eof those bands playing for a tenner might get huge. It still happens.
2
Historical-Mix8865 6 days ago +2
Not here in the UK though dude
2
Icy-Whale-2253 Apr 6, 2026 +32
Whether we like it or not, Kanye has the catalogue to make him a headlining performer of any major festival. It’s just that pesky evil personality of his…
32
Surroundedonallsides Apr 6, 2026 +18
If the big brands wont stick around the money wont, and he wont.
18
Agitated-Ad-504 Apr 6, 2026 +15
Unfortunately that’s not the case when he’s currently selling out 80k seat arenas with zero marketing.
15
Il-savitr Apr 6, 2026 +3
So he is nowhere near cancelled huh
3
BearsBeetsBattlestrG 6 days ago +3
As much as Chris Brown is
3
syynapt1k 6 days ago +4
What a sad reflection on our society.
4
M1ke2345 Apr 6, 2026 +20
It’s not *pesky*, it’s dangerous and nasty.
20
Strict_Opposite1285 Apr 6, 2026 +4
So now we know the audience festivals are really about = people in their 40s.
4
Icy-Whale-2253 Apr 6, 2026 +9
Let his SoFi concerts be the judge… his audience is 20-something white males
9
kgal1298 Apr 6, 2026 +5
A good portion of whom kept saying he was “right all along” people can do what they want with that info
5
Educational-Wing2042 Apr 6, 2026 +9
What do you mean, do you really not think new artists are blowing up just because Kanye West was performing at one event? Have you never heard of Chappel Roan, Sabrina Carpenter, Olivia Dean, etc? 
9
No-Midnight-2187 Apr 6, 2026 +12
Don’t see straight men attending these concerts (on their own)…. And there are no new big artists in hip hop bc all the sounds are played out and the gamertag artist names aren’t really marketable
12
[deleted] Apr 6, 2026 +5
[deleted]
5
DisingenuousWizard Apr 6, 2026 +11
No, who are those people?
11
Diz7 Apr 6, 2026 +12
New popular artists they don't play on your oldies radio station, grandpa.
12
TheOneCalledThe Apr 6, 2026 +2
you’d be shocked at who headlines and who opens for who
2
UnTides 6 days ago +1
Yes! And we used to be able to ignore certain older stars who quietly fall into obscurity, while they became reclusive, conservative, conspiracy theorists. Now it's like we are perpetually stuck with these idiots, while a whole generation of young people (with less proveable money-making guarantee) never get a chance to one day become old and the washed up, or even afford rehab. They can't even quit their dayjob to tour.
1
deemsterslocal309 6 days ago +1
For real for real name 1 new male hip hop artist who has blown up in the mainstream in the last 5 years. I’ll wait.
1
KyleMcMahon 6 days ago +1
Like it or not, Kanye is still a hugely popular artist. Why wouldn’t they want an artist of that caliber headlining?
1
bittertaint 6 days ago +1
3 companies run the entire music industry and they choose what gets played and what doesn't via streaming. They play is "safe" and refuse to sign artists with any true artistic ability and expression (or speak about relevant political topics). Nobody listens to Gunna yet he's always showing up on my suggested playlists. There are plenty of more "underground" artists that are incredible but they will never get the chance to headline. At the end of the day though, it's up to the artists to do something about it. I'm old and the new rap just doesn't hit. How many times am I going to hear about how much money you make when my news and social feeds are telling me everyone is having a hard time affording groceries and gas. It's so f****** out of touch
1
Apoctwist 6 days ago +1
They ain't talented enough for the artist to be separated from the artist, like Ye.
1
OKcomputer1996 6 days ago +1
The older people are the only ones who can afford the tickets anyways.
1
ShartlesAndJames Apr 6, 2026 +484
Being bipolar or autistic doesn't make you a douchebag. The swastikas, the misogyny - parading his wife around n*** & interrupting Taylor's VMA award,- f****** rudeness he's been forgiven - he is a terrible spoilt child of a man and headlining a festival should never be on his dance card again.
484
stefstars93 Apr 6, 2026 +96
100% agreed. It’s been disheartening scrolling through comment threads about him and his recent shows in LA on social media. So much excusing of his behavior. The new rhetoric is “if you’re still mad at Kanye then you’re the problem” and of course they’re using his mental disorders to excuse him 🤪
96
kgal1298 Apr 6, 2026 +31
Jokes on them I found his detestable before he showed mental health issues. I also saw the concert videos lots of people also saying he was right the entire time.
31
mymemesnow 6 days ago +11
Once you’ve said ”I f****** love Hitler” you’re done. You cant (and doesn’t deserve to) come back from that.
11
ContinCandi 6 days ago +2
It’s genuinely terrifying we live in a world where people outside of Listnook still think it’s acceptable to attend Kanye’s shows. And by the looks of it have a good time even. I don’t understand why nothing we seem to say gets through to these people. Absolutely abhorrent behavior
2
ChristianAlexxxander Apr 6, 2026 +15
Antisemitism is the main issue, I don’t really care how much or how little celebrities wear to events it’s not like Bianca censori is the only celeb to ever show her body off at a red carpet event.
15
bobthegoatskull Apr 6, 2026 +17
Kanye was a shithead to *everybody* including POC and they didn't even get an "apology." I am not counting a PR written ad as an apology to anyone.
17
SeamanTheSailor Apr 6, 2026 +6
And Kanye was not forcing her to do that. She’s been doing weird shit since way before she met Kanye. Ye just bought her relevancy.
6
xxtoejamfootballxx 6 days ago +4
Being bipolar can't make you a douchebag? I'm assuming you have nobody in your life with bipolar lol
4
UchihaMind 6 days ago +3
My ex wife is bipolar. She was worst than Kanye. That experience has allowed me to have empathy and understanding for all mentally ill, but from a far.
3
als26 Apr 6, 2026 +13
Just an FYI, his wife has come out and said she chooses to dress the way she does. She's always been provocative. What she did say about Kanye was that he'll help her with her outfits sometimes.
13
BuckZero Apr 6, 2026 +3
South Park was ahead of the curve yet again
3
yungfalafel 6 days ago +3
being bipolar definitely CAN make you a douchebag, and this comment is just revealing that you don't know anyone with the disorder or don't care to understand it.
3
Gracier1123 6 days ago +2
It’s not a reason to get out of consequences of your actions though.
2
[deleted] Apr 6, 2026 +3
[deleted]
3
Terrible_Tell3115 Apr 6, 2026 +11
I'm going to disagree. You hear about the ones that do. The case majority don't.
11
Cama_lama_dingdong Apr 6, 2026 +84
Good. I am excited any time our society and the capitalist companies that run it agree that talent does not mean the talented skip out on consequences for their actions. If only these sponsors stopped supporting professional athletes that beat and r*** women.
84
Strippalicious Apr 6, 2026 +21
Or elected officials
21
Professional_Car6703 Apr 6, 2026 +9
Or genocide!
9
Thunar13 Apr 6, 2026 +55
People are forgetting way too fast what he did for years
55
headinthered Apr 6, 2026 +87
GOOD. STOP SUPPORTING NUTTERS!! this man is seriously crazy. My household has worked DIRECTLY with his team/him on hte GAP/YEEZY bullshit and it was f****** awful. I was so happy when that whole thing fizzled/exploded.
87
SloppiestOfSeconds Apr 6, 2026 +34
We won’t forget, Kanye.
34
Terrible_Tell3115 Apr 6, 2026 +11
Seems like a bunch of shitty don't care though.
11
SloppiestOfSeconds Apr 6, 2026 +10
He can have all the shitty people as fans, they’ll make him feel like a king. But the sensible ones who see through his bullshit, he’ll never win us over.
10
d3m01iti0n Apr 6, 2026 +150
Today I learned people still listen to Kanye.
150
MrHeavySilence Apr 6, 2026 +31
He has 73 million listeners on Spotify, even after the Heil Hitler
31
DirectStreamDVR Apr 6, 2026 +19
Kanye has “73” million listeners, and “Ye” has 13 million. So 86 million on Spotify alone. You’re going to find similar numbers on Apple Music, YouTube music, Amazon Music and Pandora as well. He was a number #1 artist for like 20 years before he went crazy. Much like Micheal Jackson, it doesn’t matter what he’s accused of. People are willing to separate the art from the artist.
19
legopego5142 Apr 6, 2026 +17
I doubt anyone listens to Ye who didnt listen to Kanye, you cant just add that as new people lol
17
DirectStreamDVR Apr 6, 2026 +3
There will be plenty of overlap but we have no metrics to determine that. All we can say is that it’s between 73 million and 86 million. Either way, a very, very small number of people will listen on both Spotify and Apple Music as they are both paid services and perform the same function. So we can safely assume there’s near zero overlap. Which means he indeed still has hundreds of millions of unique people listening to him every month. It’s easy to see considering how many hits he’s had, he’s had 5 #1 songs and dozens of others on the charts. Again, he’s a piece of shit, but he’s one of the greatest of all times and it cannot be denied, I’m willing to fight anyone who says otherwise, the same way I’ll fight someone who says we’ve never been to the moon, or the earth is flat. Just because you don’t want to believe something doesn’t mean it’s not true.
3
CrackheadHunters Apr 6, 2026 +20
Go check his SubListnook. All the fans suddenly forgave him for being an anti Semitic POS once he dropped a mediocre new album. The mental gymnastics they use to defend him is absolutely wild.
20
dancingbriefcase Apr 6, 2026 +5
That's crazy because when he was on Alex Jones I remember that sub Listnook turning against him. Crazy how they all just are into him again
5
Reddit_ModsAreClowns 6 days ago +6
He made Alex Jones look like a well adjusted and reasonable person by comparison, which was an unfathomable concept at the time.
6
thedudeabides2022 Apr 6, 2026 +30
Really sad to see him still sell out stadiums easily
30
GoldDoubleCup Apr 6, 2026 +8
There’s material harm happening in the world
8
Aidsfordayz 6 days ago +1
He just debuted at #2 on the Billboard charts this week too. Would have been #1 if BTS didn’t release too
1
Basic-Collection5416 Apr 6, 2026 +15
The UK isn’t even guaranteed to grant him a visa. 
15
Darius_Rubinx 6 days ago +2
Starmer wants him to stay out.
2
Agitated-Ad-504 Apr 6, 2026 +10
Doesn’t really matter if the brands pull out bc there will always be another greedy corp ready to step in when dude is selling out 80k seats. I didn’t even know he made a comeback or had concerts until I saw the clips.
10
coffee_ape Apr 6, 2026 +10
Why would anyone want to be associated with Yedolf yeeztler? Apologies be damned, he did what he did.
10
flatbrokeoldguy 6 days ago +5
The festival organisers should be ashamed of themselves for booking this nasty insane egotistical p——k.
5
O-parker Apr 6, 2026 +42
Can we be done with this dude already ? He’s just way to full of himself.
42
stefstars93 Apr 6, 2026 +12
His fans are like a cult. The way they’re defending him right now and acting like what he’s done and said in the past is no big deal is scary. Another version of MAGA/
12
Watch-Logic Apr 6, 2026 +6
total cult just like Chris Brown. Domestic abuse should have written off his career
6
Redd1K Apr 6, 2026 +5
what’s crazy about this comment especially is that brands actually did not pull out when Chris Brown headlined multiple festivals.
5
Throwaway0242000 6 days ago +4
People selling literal poison and they worried about backlash.. Hilarious
4
BeastMode2k24 6 days ago +4
As they should that fool crazy
4
SweetSexiestJesus Apr 6, 2026 +34
What? Did they just hear about him?
34
Stingray88 Apr 6, 2026 +36
Sponsors for the *festival* are pulling out, not sponsors of Kanye directly. He was just announced as a headliner.
36
typicalbiscotti15 Apr 6, 2026 +8
He was announced as the headliner a few days ago and then sponsors started pulling out
8
TheKoziONE Apr 6, 2026 +16
No… genius, they just found out he will be the headliner.
16
Houseleek1 Apr 6, 2026 +3
It didn’t even occur to me that corporations gave a flying toothpick about their customers’ well-being. Is this something we can energize on marches and protests?
3
Low_Vermicelli5946 6 days ago +3
Anyone at this point who likes or supports him tells me all I need to know
3
LAMistfit138 Apr 6, 2026 +7
Did they SEE the last show??
7
FungusFly 6 days ago +5
Wouldn’t cross the street to see him for free.
5
Good_Fox3098 Apr 6, 2026 +4
Good, there have to be consequences for actions and words… even if that doesn’t seem to the case recently.
4
EdwoodyPro2 Apr 6, 2026 +3
How are people still supporting him?
3
SnivyEyes 6 days ago +4
If you support this man and his “art”, then you are also fine with all the nastiness associated with him. Choose your artists better, this is not a good guy at all.
4
xc2215x Apr 6, 2026 +2
Brands want to make money.
2
djh_van Apr 6, 2026 +2
Wondering how this festival will be able to afford to go ahead without such major sponsors. Either all of the sponsors of any integrity bail and the festival can't afford to go ahead, or Kanye pulls out/is dropped last minute and people want refunds. Either way, this is going to be a huge financial mess.
2
jaded1121 Apr 6, 2026 +2
Good. They should pullout
2
TwistedPepperCan 6 days ago +2
I understand what some people like Kat Williams mean when they say if the public deems someone to have mental health issues, they should not then watch and hold them to the same standards as everyone else, but if you’re a sponsor do you really want to wait to see if he opens with Jesus Walks or Heil Hitler.
2
madasfire 6 days ago +2
Ted Nugent co headlining tour coming soon
2
RealDanQuixote 6 days ago +2
Let’s not let the event bookers off the hook here. They knew about his history, and booked him anyway. Let them eat the cost.
2
GalaxyBrainDamage 6 days ago +2
I hate Kanye West so much
2
Unserious_Cow Apr 6, 2026 +6
Well, I’m glad he’s dealing with some consequences, but isn’t it wild that we hold our musicians to a higher standard than our president
6
raginghavoc89 Apr 6, 2026 +3
I wish I had so much money I could be canceled and then try to relaunch my career as the same person. /s
3
NiceToss 6 days ago +2
Are you aware of the massive corporate consolidation happening in the US especially over the last few decades? Shouldn’t we be celebrating people who are going against this establishment even if their methods are extreme? How else would he have gotten out of the adidas deal?
2
Clark_Kempt Apr 6, 2026 +5
My heart bleeds.
5
Mydemonswon 6 days ago +1
Kanye song?
1
ExplosiveBrown Apr 6, 2026 +1
Well, Kanye is an established terrible person so Not like they give a f*** . The only thing they care about is protecting their precious profits.
1
Additional-Sir1157 6 days ago +1
Booked and Dumped ONCE AGAIN
1
ImpressionFeisty8359 6 days ago +1
He is loving it.
1
Justboy__ 6 days ago +1
r/worldstiniestviolin
1
jackieboy1230 6 days ago +1
We did NOT SEE that coming.
1
ljm7991 6 days ago +1
Cool now do the current administration next.
1
Some_Kind_Of_Monstr 6 days ago +1
Oh wow like 2 local communities
1
unTraditional_Fox419 6 days ago +1
People still f****** with ye???
1
tikitikirumrum 6 days ago +1
They beat him to the punch how funny
1
Due_Statement9998 6 days ago +1
Show me the way to the chud pit!
1
Salt_Sherbert5313 6 days ago +1
did anyone hear or was it something to do with the divorce that he had had some mental issues and he wasn't taking medication for schizophrenia or something like that?
1
Salt_Sherbert5313 6 days ago +1
I'm not a fan. but I just thought I remembered that or something like that.... and for some reason this is being posted in Listnook
1
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