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Announcements Mar 25, 2026 at 3:05 PM

Kiss and tell: ‘queerbaiting’ PR gives showbusiness a free pass

Posted by TheObserverUK


https://observer.co.uk/news/opinion-and-ideas/article/kiss-and-tell-queerbaiting-pr-gives-hollywood-a-free-pass

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Sonichu- Mar 25, 2026 +11
I'm sorry, they call *Heated Rivalry*, the show that is explicitly about two dudes constantly making out, f******, and falling in love with each other **queerbaiting**? If that's queerbaiting, what on Earth would be considered good representation? A 24 hour live feed of a gay married couple?
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danny_healy_raygun Mar 25, 2026 +5
>Queerbaiting is a controversial marketing and creative technique where creators hint at, but never explicitly depict, same-sex romance or LGBTQ+ representation in media to attract queer audiences without alienating homophobic ones. Yeah this just doesn't apply to Heated Rivarly at all. I find it really annoying when something gets a relevant phrase or word to describe a real issue and then lazy writers with no real understanding of what people are talking about just start throwing it around carelessly. Seems to happen all the time.
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Chataboutgames Mar 25, 2026 +4
No full frontal no representation
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tedsmitts Mar 25, 2026 +3
It’s important. Societally.
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helendestroy Mar 25, 2026 +2
they're using as an example because people were demanding to know the actors sexualities and the creator basically said no rather than outing anyone.
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Sonichu- Mar 25, 2026
Real people can't queerbait anyone. People can be closeted, out to just friends/family, bisexual, asexual, etc. and not have it impact their acting.
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monsieurxander Mar 25, 2026 +6
Requiring actors to prove their queer cred is how you get Kit Connor harassed until he feels forced to come out before he's ready.
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helendestroy Mar 25, 2026 +7
queerbaiting. is. not. a. concept. you. can. put. on. real. people. it applies to stories and characters. NOT real peple.
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WySLatestWit Mar 25, 2026 +4
It's like arguing that a real life person was found innocent in court only because "they had plot armor." What the f*** are people thinking?
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Chataboutgames Mar 25, 2026 +3
This reminds me of when people accused law enforcement of "doxing" people during the Gamestop silliness.
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boomosaur Mar 25, 2026 +4
I remember when acting was just acting.
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