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For Sale Apr 3, 2026 at 8:53 PM

Netflix must refund customers for years of price hikes, Italian court rules | Consumer group says it will sue if Netflix doesn’t reduce current prices.

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Netflix must refund customers for years of price hikes, Italian court rules
Ars Technica
Netflix must refund customers for years of price hikes, Italian court rules
Consumer group says it will sue if Netflix doesn't reduce current prices.

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dancingfordates Apr 3, 2026 +175
My solution is to sign up for one month every 6-12 now .. Back in the day, before Netflix morphed into Blockbusters 2.0 I signed up early 2000s due their DVDs.. and keep my sub until about 4 years ago ... Nobody should pay netflix 12 months a year. ...
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DigLivid1350 Apr 3, 2026 +81
I just cancelled for the first time in 20 years. That latest hike on the heels of a free 2 billion payday didn’t sit well with me at all.
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namdekan Apr 3, 2026 +39
I wish they were like Peacock and offer you like 6 months for 2.99 when you go to cancel. My 2.99 a month was about done and I went to cancel and got it for another 6 months. Between this and the black friday deal I've been getting Peacock for 2.99 a month for years
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Prince_Uncharming Apr 4, 2026 +27
Sure, and Peacock is likely making almost zero money from you, or potentially even losing money. They just haven’t stopped trying to grow their subscriber base, so of course the good deals remain. Netflix has found out that enough people are willing to stick around with price hike after price hike that they don’t need to offer incentives to stay.
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namdekan Apr 4, 2026 +8
Yeah i think Netflix is the only service which doesn't offer any sort of deals. Even Disney/Hulu offer deals.
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shaw_dog21 Apr 4, 2026 +1
I get Netflix through Verizon and it’s pretty c****. It was an extra 10 bucks a month for basic Netflix and HBO max.I signed up end of 2024 and the price stayed the same until I got an email with the latest price increase that it will go up to 13 a month. The biggest downside with it is if I want to pause/cancel it, I have to go through Verizon and it’s a bit more of a pain
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AvocadoYogi Apr 4, 2026 +4
I set my limit at $20 but discovered it was actually $19.99.
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esteflo Apr 4, 2026 +1
Facts. Remember when Netflix used to give out free subscriptions for a month?
1
zenit973 Apr 4, 2026 +2
That’s the way! I started similar habit with Netflix, Prime…
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E_Farseer Apr 4, 2026 +1
Yeah we do that for all the streaming services. One or two months of this, cancel and move on to the next.
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Athrynne Apr 4, 2026 +1
That's what I do now, too. I sign up when the Oscar nominees are announced and keep it until I've seen all the Netflix only ones.
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whatsasyria Apr 4, 2026 +1
Meh theyll just significantly d******* an annual commitment. The real issue is that there's too much competitive content finally
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RusskayaRuletka Apr 4, 2026 +1
I fully just crashed out and started a home based media server, I can't stand it with these companies anymore.
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Varnigma 4 days ago +1
TBH, I do that for all of them. I subscribe to only one at a time, for one month at a time. I take breaks in between subs and wait for new shows to build up. When I see the roster has grown on a service, I resub for a month again.
1
BusyBeeBridgette Apr 3, 2026 +350
American companies have to learn the hard way that they can't do their anti-consumer BS in Europe, for the most part, as they freely do in the US.
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Tibbaryllis2 Apr 3, 2026 +84
Heck, without looking any closer, I assume the *second recent price hike* Netflix is doing in the US was in anticipation of this.
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ChainsawRomance Apr 3, 2026 +8
the amazon way, i see (jack prices up right before a sale and d******* to the old price)
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binger5 Apr 3, 2026 +14
When corporations can donate to politicians it becomes a numbers game for them. It's cheaper for them to buy the votes.
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mirh 4 days ago
We totally know who doesn't even need to be bought, don't lowkey bothside please.
0
binger5 4 days ago +1
Are you talking about Trump? That f*** is so corrupt he plays the market before he tweets lol. I love that you're doubling tripling down after every thing he's done. How big of a sheep are you?
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mirh 4 days ago +1
I don't know what you are talking about, yes I was talking about him and his ability to somehow always do the worst possible thing imaginable.
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persianx6_ Apr 3, 2026 +9
Amazing what a society with laws intended to protect the average person is like. We really can learn something here. But not that Italy has no minimum wage.
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westberry82 Apr 3, 2026 +6
CBS news isn't learning
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BanditoBoom Apr 4, 2026 +9
I don’t understand. I’m not trolling. I honestly don’t understand. What is “anti-consumer” about raising prices? Netflix isn’t insurance where you are basically forced to have it (or pay it through tax). It is a life necessity. It isn’t where people get their news. It doesn’t provide a critic necessity of life. It is an indulgence. It is entertainment. If they raise their prices, consumers have every right to immediately cancel. And Netflix makes it directly easy to do so. They aren’t stopping you. Last time I checked there are no dark patterns making it impossible to cancel. THAT would be anti-consumer. Let me put it this way: If Netflix never existed, and then overnight a company called Netflix launched, exactly as it is today with all the content and all the features….and first chose to offer that service at the price they would be after these price hikes…is that anti-consumer?
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dunneetiger Apr 5, 2026 +1
According to the article: >The Consumer Code says it’s unlawful for a “professional to unilaterally modify the clauses of the contract, or the characteristics of the product or service to be provided, without a justified reason indicated in the contract itself,” You may agree or not but according to the judge Netflix didn’t follow this.
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BanditoBoom Apr 5, 2026 +2
I wasn’t commenting on the article. I’m responding to the comment above mine that was so full of vitriol. The article also says that the ruling is only for a specific time frame where Google wasn’t following this specific part of the ruling. It clearly says that their recent hikes were not included because they followed the rules. All I know is what the article says, but a company the size of Netflix, that operates in such a global marketplace that has to abide by every single little local regulation…I can totally believe this was less “anti-consumer” and more “it takes a long time for these policy changes to make it through operations and for people to know them and do them properly. In any case, my comment was to the amount of vitriol in the comment, not the article
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RicoHavoc Apr 4, 2026 +3
The government has no business enforcing price controls on entertainment products. If it’s too expensive cancel the service
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Ho88it Apr 4, 2026 -10
American companies can do whatever they please lol
-10
krazykieffer Apr 4, 2026 +6
Not in the EU, US companies have to meet their regulations and if not they get fined or can't do business. I have a feeling this topic is too much for you. Basically, Netflix knew they wouldn't be able to jack up the EU fees so they increased our prices twice to make up for the loss.
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Fun-Durian-1892 Apr 4, 2026 +2
So really, we’re just paying more for them to do international business?
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SharpGuava007 Apr 4, 2026 +45
Netflix has increased its prices here in Canada 🇨🇦 twice! Bf noticed his original plan from $21 I think went from 21 to 27 and apparently Netflix wants to increase again to like $30! Like come on. It’s ridiculous. He’s canceled the subscription and don’t blame him.
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Joker-Faced Apr 4, 2026 +20
5th. This would be the 5th price hike in its history in Canada since its inception in 2010. I still remember the 7.99 / mo price point. Insane that it’s literally quadrupled in 15 years
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SharpGuava007 Apr 4, 2026 +5
Thank you for the correction and so true. I too remember when Netflix started actually with $4.99 then $7.99. Might as well stick with regular tv at this point.
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wolvesscareme Apr 4, 2026
5 price hikes in over 15 years plus it’s still dirt c****. Wow stop the presses.
0
TrueNorthStrong73 Apr 4, 2026 +29
Wish the Canadian government would stand up to Netflix and do the same! Netflix is out of control with its constant price hikes and very little new content that is worth the hikes! Netflix should have to kept the purchase of WB at least then they would have some worth while content!
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WitchOfKyiv Apr 4, 2026 +7
Don't forget you have to pay extra for 4k. In f****** 2026. That's like paying for colour TV.
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amoeba_bla Apr 4, 2026 +3
Some streamers I have to pay EXTRA for no ads!
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schmemel0rd Apr 4, 2026
Our prime minister is a banker, he loves watching millionaires price gouge us.
0
Artistic_Half_8301 Apr 4, 2026 +13
As soon as they started charging for 4k I was out. What's next? Extra $3.99 for sound or color?
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ryeguymft Apr 4, 2026 +8
we should do this in the US
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StyleMajestic3555 Apr 4, 2026 +7
Join me on the open seas, brothers and sisters. The water's great. I've never in my life paid Netflix a cent.
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Cheeze_laday Apr 4, 2026 +2
I’m old and I don’t know how :(
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Cuconosil Apr 4, 2026 +6
Finally, some real justice for bingeawatchers everywhere
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OkInterview3864 Apr 4, 2026 +3
AhhhhhHHHAAAAAAAAA
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DatasGadgets Apr 4, 2026 +2
It just cancel that shit. Stop feeding the billionaires of the world with your hard earned money.
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CrotasScrota84 Apr 5, 2026 +2
Don’t worry they will pay by freely without repercussions draining Americans dry with price hikes to pay for it
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TheRiverIsMyHome Apr 4, 2026 +1
And I got an email today about the price raise.
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i8Sum Apr 4, 2026 +1
Close to 30 a month now?? For Netflix?? f*** that
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theb0tman Apr 4, 2026 +1
inflation is high, prices rise - news at 5
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Cuconosil Apr 4, 2026 +1
Finally, some actual value for those subscription dollars.
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CigarLover Apr 4, 2026
Legit how can they demand this? I mean, I suppose they can, but you also can’t FORCE a company to do business either. So I suppose the question becomes… Will other Netflix customers be ok, as well as the company itself, with Italian customers being subsidized at the cost of others? We’ll see But I feel like we are at a point when a company will eventually just pull out when government demands start to exceed a “convenience of profit” for said company.
0
drobits Apr 4, 2026 +19
Netflix could have just followed the law and explained in advance why prices or other terms were changing. They made over $10 billion in profits last year it’s not like they don’t have the resources to look into the laws of countries they’re operating in.
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CigarLover Apr 4, 2026 -8
Agreed. But THEY CAN just leave too… that’s all I’m saying. Also, I was JUST commenting on them being sued to keep the prices down. Not on anything else. NOT on the other stuff, my fault, should have stated this.
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Prince_Uncharming Apr 4, 2026 +6
> Legit how can they demand this? You could read the article and find out?
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CigarLover Apr 4, 2026 -1
And you can read the rests of my comment? Where I said “I suppose they can” in the sense that a government can do so, as they please. But then I spoke about what that could entail…
-1
Prince_Uncharming Apr 4, 2026 +6
Any civilized government *cant* actually do as they please. But Italy had laws around informing customers and justifying price increases, which Netflix didn’t follow. Which again, you’d know if you read the article.
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CigarLover Apr 4, 2026 +1
I did That’s why im saying, how can they sue to CONTINUE to keep their prices down? Or perhaps I can’t f****** read 🤷‍♂️ if they said that Netflix is allowed to keep their current prices once they pay a fine for their PAST deeds. Then I’m sorry. I was under the impression Italy was going to sue to KEEP the prices down MOVING FOWARD. Sorry for my misunderstanding.
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cacus1 Apr 4, 2026 +3
EU laws are very pro consumer against corporations. If the justification of the ruling is based on consumer deception, there is a case based on EU laws in general. EU consumer protection laws are very different than USA consumer protection laws. Also I don't think Netflix can play the "pull out" with Italy. Italy is a EU country. Which means EU could block Netflix in whole EU if Italy gets the "pull out" card by Netflix. Let Netflix try to pull out of Italy, if they dare...
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bluehawk232 Apr 4, 2026 +2
I'm amazed the US has any consumer protection laws
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CigarLover Apr 4, 2026 +1
And THATS My POINT!! How can they be force to stay in Italy, I know you made your EU claim, but again how can you force a company to practice business in your country if it’s not lucrative?
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cacus1 Apr 4, 2026 +1
No, EU won't force Netflix to offer its services in Italy. They can and will refuse Netflix to offer its services in all EU countries if they decide Netflix followed anti consumer practices in Italy based on EU consumer protection laws.
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miggins1610 Apr 4, 2026 +3
Because its the damn law. If they want to operate in the country they must follow it or face consequences. If other countries are mad, get better consumer rights law
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CigarLover Apr 4, 2026 +2
I know. I states they can… But how can they force a company to do business? I’m referring to them being sued to keep prices down, that’s what I don’t get. And even if it is a law, them being forced to to keep prices down, again I’m ONLY talking about that point, how can they force Netflix to stay in Italy at that point? That’s my only point.
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miggins1610 Apr 4, 2026 +2
They're being sued because theyre breaking the law. They can't, Netflix could leave but its the same across the EU so they'd have problems with all of Europe then which they dont want and so they stay
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1PrestigeWorldwide11 Apr 4, 2026 -1
Article says they need to pay back people back to 2017 thru 6+ different price increases that people never complained about or cancelled over. Lol. What a joke. Poor poor Netflix subscribers. You have been so wronged.
-1
CranberryStock7148 Apr 3, 2026 -28
This is dumb. Prices of everything go up over time. That's inflation. If you don't like a price increase, you can cancel. I don't like price increases but I like even less the idea that a company isn't ever allowed to raise prices. Like, this would make sense if people were locked into contracts or something where they weren't allowed to cancel. But you can cancel Netflix whenever you want. If you don't like the price increase, just cancel.
-28
KyanRainden Apr 4, 2026 +10
In certain European countries there’s regulation. Even prices are regulated. So the consumer doesn’t end up paying extravagant amounts over a product that isn’t worth such. If companies are protected why shouldn’t consumers be protected over corporate greed
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TheFamousHesham Apr 5, 2026 +1
Eh Netflix isn’t housing. It’s not healthcare. It’s entertainment and the government has no business regulating entertainment like it’s an essential good or some kind of human right. Besides… it’s not like a few years ago where Netflix had a monopoly on streaming. What next? Are they going to go after Apple for selling their iPhones for a $1000 demanding that they bring down the price of flagships to $100 because some other smartphone provider is charging $100 for their c**** ass phones? Also considering Sky in Italy costs €30/month, I’m not exactly sure €10/month for Netflix is really a problem here. Why don’t they go after Sky?
1
NotUniqueWorkAccount Apr 3, 2026 +10
Your opinion is wrong.
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cacus1 Apr 4, 2026 +1
EU laws are very pro consumer against corporations. If the justification of the ruling is based on consumer deception, there is a case based on EU laws in general. EU consumer protection laws are very different than USA consumer protection laws.
1
1PrestigeWorldwide11 Apr 4, 2026 -14
Then don’t watch it Italians
-14
cacus1 Apr 4, 2026 +1
If Netflix doesn't like Italian laws they can always pull out of Italy. Btw Italy is a EU country. Which means EU could block Netflix in whole EU if Italy gets the "pull out" card by Netflix. Let Netflix try to pull out of Italy, if they dare...
1
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