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General Mar 24, 2026 at 11:37 PM

OpenAI is shutting down its Sora video-creation app

Posted by hehechibby


https://www.nbcnews.com/tech/tech-news/openai-shuttering-sora-video-generating-service-rcna264989

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LostInLittleroot Mar 24, 2026 +1365
Damn lasted just as long as Quibi
1365
Bgrngod Mar 24, 2026 +299
I actually subscribed to Quibi! It was weird. Destined to fail.
299
TheGringoDingo Mar 25, 2026 +181
It came out at the absolutely worst time (Covid) when their biggest market (public transport commuters) was at a fraction of normal.
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Hidanas Mar 25, 2026 +58
It came out at the perfect time just with the worst format. No one was gonna stay at home watching whole TV shows in 3 minute chunks.
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RellenD Mar 25, 2026 +85
The format was designed for people who commute to work. People stopped commuting sounds like bad timing to me
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DangerousCyclone Mar 25, 2026 +28
It still sounds very stupid even if COVID didn't hit. They're competing with YouTube, messaging apps, mobile games etc., and setting up a whole streaming service based on a very narrow premise instead of a library of interesting content. It was like the Juicero of Streaming.
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SomeGuyNamedPaul Mar 25, 2026 +15
I loved watching the teardown of the Juicero machine and marveling at just how massively overbuilt and overengineered those devices were. The amount of machining in it was absolutely completely nuts for something that just squishes a packet of pre-pulped fruit, a feat you can accomplish with your bare hands or a rolling pin.
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laplongejr Mar 25, 2026 +3
> a feat you can accomplish with your bare hands or a rolling pin. Clearly they hadn't thought that people would... not use the device. They wanted to add the ink-locking concept to a fruit juicer and failed to notice that made the entire machine useless. People's hands can't print a paper, or brew a coffee.
3
TheGringoDingo Mar 25, 2026 +12
Right, but short form was the only thing they did, wasn’t it?
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Hidanas Mar 25, 2026 +8
Yes that's the point I was making. It was dumb of them to push a short form format when people were stuck at home. It might have survived if it had been long from. They had the talent and decent stories.
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TheGringoDingo Mar 25, 2026 +4
Oh, yeah, we were quite desperate for anything fresh in those days. I’d imagine it was somehow harder than just stitching all the short episodes together until they reached normal show length
4
hematomabelly Mar 25, 2026 +12
You obviously haven't seen my Instagram for you page. Filled with ripped movie clips. I've "seen" so many films this way.
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Punt_Again_Bob Mar 25, 2026 +49
But also, gone too soon just like vine.  The quibi format is out there still. Just on YouTube and in instagram reels. 
49
Ndtphoto Mar 25, 2026 +21
Oh man, I've been watching old Vine compilations lately, so much goodness i missed back then... I think i caught on at the end of its run, watching all the Will Sasso bits.
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I_SAID_NO_CHEESE Mar 25, 2026 +11
Its funny how well creativity can react to constraint
11
maringue Mar 25, 2026 +8
That *entire* platform was a way for rich media assholes to get around SAG Union regulations. That's why everything that was on the platform had to be under a certain time limit, because that was the loophole in the SAG Union contract.
8
Punt_Again_Bob Mar 24, 2026 +16
But longer than a Quibi
16
Casus125 Mar 25, 2026 +3
> Quibi The f*** is that?
3
Otherwise-Mango2732 Mar 24, 2026 +5
Slightly less time than the Netflix experiment kibble though
5
AdultContemporaneous Mar 25, 2026 +2
I had forgotten all about that. It feels like it was a couple decades ago.
2
Vivid-Information-36 Mar 24, 2026 +3625
Wow That was....shortlived.
3625
AdmiralSaturyn Mar 25, 2026 +1080
Shorter than I expected tbh. Not that I'm complaining.
1080
Rrraou Mar 25, 2026 +393
How will we get videos of martial arts cats ?
393
bunker_man Mar 25, 2026 +119
From what I gather the video generator still exists. It just isn't trying to be a tik tok clone anymore.
119
DryerCoinJay Mar 26, 2026 +3
Too many people tryna generate child p***.
3
varkarrus Mar 25, 2026 +41
Those are seedance, not sora, and that model isn't even available outside of China without a VPN currently
41
Starmark_115 Mar 25, 2026 +6
How come China can get away with AI tho compared to the West? That and whats the general mood there about AI Generation?
6
Linooney Mar 25, 2026 +33
It's much more positive. There's no general anti-AI sentiment. The biggest difference is probably that the people trust the government to shield them from the negative economic impact of AI vs. if it was controlled solely by runaway capitalism. AI is seen as something that will be harnessed for society, and as a tool. If you look at the comments on AI videos, much more of the critique is on the execution and content itself, instead of being simply pro or anti AI in general.
33
Silver-Bread4668 Mar 25, 2026 +7
If we lived in a sane world that's how we would be viewing AI. How many people out there actually like working? Sure, some do, but we should all rejoice at something potentially being able to allow us to work LESS. People's biggest problem with AI is those controlling it and the fact that they have no faith in government to mediate the fallout and ensure that your average citizen doesn't get fucked by it. This is exacerbated by the fact that people already have no f****** faith in the current US government when it comes to just about anything. They are actively for sale to anyone willing to give them money.
7
LehmanParty Mar 25, 2026 +7
The problem with AI is that the current structures route most of the benefit to equity holders. The productivity gains or time-saving automation goes to the company, not the employee, unless the work is structured in a way that the employee is also the equity holder, such as freelance work or independent contracting. It's always been that way but this new tech highlights the dynamic.
7
inucune Mar 25, 2026 +7
I want to work less so i can do art and photography and music and fun things. The AI is doing all that while I still have to do my job... and is making my job harder for it because if there is a mistake from the AI, *I* am the one that gets held responsible. The usecases are backwards.
7
Future_Onion9022 Mar 25, 2026 +3
Because in China, you legally required to post super large disclaimer and say "The current/following footage is AI generated" or your post will be taken down as misinformation. And monetising your ai stuff is while still dubious (aka stealing assets), you have to paste "I used AI, my content are AI" to run your creative business. Meanwhile outside of china ppl can just blatantly lie and play pretend of AI stuff in your content.
3
DianinhaC Mar 26, 2026 +2
Art martial lessons to real cats !
2
Kytescall Mar 25, 2026 +517
It goes to show how much of an aggressive money drain this is. Text and image generating models are probably not far behind. None of them make money or have any actual paths for making money.
517
OldJames47 Mar 25, 2026 +196
The big tech company I work for had a town hall this week and someone asked when we’ll get access to Claude. The people who have been drilling into us that we need to integrated AI into all of our work streams pivoted to concerns about cost. I think the balloon has sprung a leak.
196
Therianthropie Mar 25, 2026 +44
I totally agree. It already is very expensive and when the rug pull comes it will be even more. Many small to medium sized businesses haven't even started using any (paid) AI tools because of this.
44
ForTheBread Mar 25, 2026 +11
We use a lot of AI tools for code at my job, its tracked and everything so we have to do it. Some of our devs have been using 1+ billion tokens a month. Leadership just started saying we need to be more careful with usage. I don't think its going anywhere, cause it is legitimately faster as long as the dev behind it is paying attention, but I'm hoping the extreme hype dies down.
11
Bithium Mar 25, 2026 +292
Me: “ah, you’re seeing the light. You see how destructive AI is to society.” Businesses: “actually, I don’t care. It was just too capital intensive and I couldn’t find a way to effectively monetize it.”
292
blankarage Mar 25, 2026 +80
More like this isn’t addictive like a drug so we don’t see a way to exploit people and charge them an arm and a leg to use it all the time
80
goblinm Mar 25, 2026 +48
It is addictive, it's just not addictive enough to trick people into actually paying the true cost of their AI companion. A surprising number of people are willing to pay like $30/month for these things, but the projected growth for some of these AI companies is insane- having 50% of the world population paying $100-200 a month is a finance fantasy to keep the money train rolling.
48
pepperpavlov Mar 25, 2026 +13
Exactly. Businesses don’t have a soul, or morality. It’s not a bug, it’s a feature. That’s why we need government regulation.
13
I_is_a_dogg Mar 25, 2026 +16
"YOU MEAN YOU WONT PAY $9.99 FOR IMAGE GENERATION?!" I use AI, I think it's stupid to think it won't have a place in society going forward. But I also don't think the average person is going to pay to use a glorified Google
16
Jaded_Library_8540 Mar 25, 2026 +9
People would pay 9.99 though. The problem is that they'd still be losing money at that price. Users would need to be paying a lot more than that
9
better_every_day14 Mar 25, 2026 +95
I think text generation, if any, will be the only thing to survive. Image and video is waaaay to expensive to justify the cost and people aren’t going to pay for it.
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jld1532 Mar 25, 2026 +32
Plus you can just run it locally for free
32
hiddencamela Mar 25, 2026 +23
Even locally, it can be a bit too intensive for video shit time wise. I've seen some people get some really fast work flows but I dunno how one could turn that into a profit. Doing shit for fun probably.
23
fleemfleemfleemfleem Mar 25, 2026 +3
Computers have historically tended to get faster over time. I wouldn't be too surprised if local models are super common in ten years once the hardware side of things catches up. That doesn't resolve the social problems, but I just think it's a genie that won't go back in the bottle.
3
FrogsJumpFromPussy Mar 25, 2026 +2
Solar panels is what the folks on localllama told me; work only when the sun's up 🌞
2
Aleksanderpwnz Mar 25, 2026 +2
Why would it be cheaper to run it locally? You have to pay for electricity, just like the AI company.
2
Lakiw Mar 25, 2026 +5
Training a model is where the high energy usage comes from. Once it's trained the electricity usage is nothing special, no more than a video game.
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Gurlllllllll- Mar 25, 2026 +6
Datacenters are less efficient than any PC you've ever owned. Like, just consider the fact that cooling your CPU only relies on components inside the PC, while datacenters require massive HVAC systems running 24/7.
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Aleksanderpwnz Mar 25, 2026 +4
I suppose the cooling could in theory be more efficient for individual PCs. But I find it pretty obvious that in total, datacenter are much more efficient. Otherwise, there would be a market for renting out the datapower of your super efficient PC to form virtual datacenters. But if you have data that shows collections of individual PCs are more efficient than datacenters, I'd love to see it.
4
DiaryofTwain Mar 25, 2026 +31
Noticed a huge drop in performance when they launched Sora.
31
baelrog Mar 25, 2026 +36
ChatGPT has been outperformed by its competitors anyway. I’ve stopped using ChatGpT and switched to Claude and Gemini for a while
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Tenthul Mar 25, 2026 +17
Man it was STARK when I swapped from GPT to Claude. I was unprepared for the difference.
17
surloc_dalnor Mar 25, 2026 +2
Right I use Chatgpt just to cost them money and it's a stark difference. Gemini and Claude's lower tier models match it. Hell I'm kinda starting to like Grok more when I'm slumming it. (Out of tokens or just playing around costing someone money.)
2
cupidstrick Mar 25, 2026 +52
Gotta pivot fast. This was never going to be a money maker. Others caught up and differentiation was hard. OpenAI have few options other than to rapidly strengthen their position in the coding and productivity domains to remain viable long-term. They're building a platform (and doing well, but it's a huge task), while others are adding AI to established platforms. And others (Anthropic/Claude) are edging them out in the coding arena.
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ThisOnes4JJ Mar 25, 2026 +9
to quote Harlan Ellison: "Nobody fucks with the Mouse."
9
Catman7712 Mar 25, 2026 +534
Facebook Reels in shambles right now.
534
rubywpnmaster Mar 25, 2026 +10
Damn, I was just getting used to vegetables screaming at me in my reels. “listen here m***********! I am broccoli and I help you poop! Eat me! Ahhhhhh!”
10
Aromatic_Employ3392 Mar 24, 2026 +595
Not surprised, the cash burn from this company is insane
595
Winter_Desk_443 Mar 24, 2026 +1060
730B valuation before the IPO is nuts
1060
Fanfics Mar 25, 2026 +366
Look, you have... you have to spend money to make money. And they're spending the most money on the least stuff, which, means they're the most profitable. QED.
366
One-Internal4240 Mar 25, 2026 +16
This is like eating paint chips
16
PigletAmazing1422 Mar 25, 2026 +9
With salsa. 
9
Electromotivation Mar 25, 2026 +2
What? He said it was quantum electrodynamics!
2
Fifteen_inches Mar 25, 2026 +91
People genuinely think like this
91
HyperbolicModesty Mar 25, 2026 +8
I remember a taxi driver telling me exactly the same thing about where to invest in tech stocks... in 1999. "Things have changed, the old rules don't apply, look for the companies that have the highest leverage-to-earnings." It was at that moment I knew the economy was doomed.
8
Classic93 Mar 25, 2026 +118
That's an illusion the ponzi people have created... OpenAI is losing marketshare fast
118
JustaLego Mar 25, 2026 +31
F*** them anyways. ChatGPT can go to hell. And so can the people who are running it from the top. They deserve it for the bad decisions they have made.
31
Seastep Mar 25, 2026 +51
They're getting crushed. That IPO is going to be nothing compared to what the original estimate was.
51
newpua_bie Mar 25, 2026 +36
Wework moment coming, one might hope
36
ultraboof Mar 25, 2026 +4
can someone remind me what happened with wework
4
sebjapon Mar 25, 2026 +6
CEO was openly scamming his own company. Early investors had all the documents but somehow didn’t care. When they tried to IPO, experts and journalists saw the horror in the filings and called it out, leading to a crash in expected valuation, and the CEO didn’t quit, he was paid 2 billion dollars cash to leave!! (CEO retained all decision power so they had to pay him to leave willingly…)
6
_Heathcliff_ Mar 25, 2026 +8
I was making this exact comparison earlier. Feels apt.
8
ctothel Mar 25, 2026 +10
That's a sharp observation and you're circling something real. **1. Where your analogy falls down** asodihaiosdh **2. Cleaner alternatives (same logic / less baggage)** asdoioij **3. Another framing (for clarity)** |A|B|C| |:-|:-|:-| |ojiojasd|oijoij|oijoi2joij2| **4. The bottom line** aosijdoiajsd
10
zkrp5108 Mar 25, 2026 +39
It's all based on the idea that it'll be capable of replacing a majority of the workforce and frankly hope they fail miserably and the future he's wants never comes to fruition
39
One-Internal4240 Mar 25, 2026 +20
None of it makes any sense outside of a couple niche uses. Code assist , from the big prime paid models, are the closest thing to cool it gets, but replacing all human labor everywhere? No. Claude Pro Max does a great simulation of really smart, but it's also really dumb in a very confident way that is absolutely horrifying and which has slapped me around more than a few times. Review the AI code people. Anyway They were demoing some humanoid robot or other sorting boxes, and in the midst of all the bros rubbing their dirty bumps no one asked "why in hell are you making it humanoid?" And certainly not the more pertinent "you're just giving a computer a body so you can f*** it, aren't you?"
20
NorwegianCollusion Mar 25, 2026 +11
What I hate the most about AI coding is that we used to use smart tools to help us review our creative code, checking for anything from invalid syntaxes to dangling pointers and so on. Now we're supposed to let the AI do the fun part and do the tedious parts outself. That was absolutely not what we asked for.
11
fleemfleemfleemfleem Mar 25, 2026 +7
That's what people in most fields are feeling. The creative tasks are the fun part of doing most things. Like people make art because they enjoy making art. We want AI to do the dishes, clean the floors, and so on so that we can focus on the fun/creative things, not the other way around.
7
red_sutter Mar 25, 2026 +3
You’d think all these movies that get made about robot girls rising up against their techbro owners would be warning enough, but…
3
galaapplehound Mar 25, 2026 +2
It's the same arrogance that can be attributed to every stupid person, they don't think it could ever be them until they are staring down Sophie Thatcher with a knife pointed at their neck.
2
jim_cap Mar 25, 2026 +6
It’s really striking how the conversation that starts “You won’t have to work any more” never goes near the subject “here’s how you will put food on the table”
6
rennademilan Mar 25, 2026 +4
They need to offload the debt to you , stupid citizen. Buy the garbage stock!
4
iskin Mar 24, 2026 +803
I'm shocked they're shutting it down instead of raising the cost to use it. I'd figure there would be some middle ground. This shows just how bad of shape OpenAI is in
803
Fulham-Enjoyer Mar 24, 2026 +516
The cost required to break even would be so high that no one would pay it. Better to shut down than keep running with a 99% drop in users
516
DTFlash Mar 25, 2026 +247
At OpenAI we can replace your workforce at only 1.5x the cost.
247
pm_me_ur_memes_son Mar 25, 2026 +34
Don't forget the 20% productivity loss.
34
[deleted] Mar 25, 2026 +234
[deleted]
234
LudicrousFalcon Mar 25, 2026 +27
I can't wait 
27
TimothyMimeslayer Mar 25, 2026 -15
People said the same about the internet yet here we are. There will be some AI companies to survive the bubble, as of now, my money is on Anthropic being one of them.
-15
_goblinette_ Mar 25, 2026 +148
The dotcom boom was fueled by people setting up websites from their parent’s garage. Building and running the data centers that are needed to sustain an AI company is *massively* more expensive than setting up a website to sell books or keep in touch with your classmates.  AI isn’t going to go away, but investors aren’t going to stick around while they hemorrhage money forever. 
148
DarkDuo Mar 25, 2026 +30
You have to know how to pivot your business when it’s your time, it’s like the choice of being a blockbuster vs being Netflix
30
AggressiveSkywriting Mar 25, 2026 +69
Did people say that about the internet? The internet is a utility. LLMs are nothing close to that. And the dotcom crash wasn't centered around the utility itself, but the over saturation over of markets themselves. The internet didn't cost an insane amount of money to run, LLMs do. Hell, LLMs already are approaching the cost of running the f****** internet. It's insane and it's gonna burst so hard. That's why Altman wants to get backed by govts. Don't get dependent on these things or the withdrawal period is gonna suuuuuck.
69
davetbison Mar 25, 2026 +30
“The Internet” and “AI” are too broad to determine survival. The dot com boom is much more of an analog to what this first wave of AI has felt like to me. Everyone and their brother deciding that they had to introduce and/or be in on the craze, whether it made sense for their core business model or not. Yes, the internet is still here, but so much dot com money went out the window. Will AI survive? Probably in some fashion that actually merges form and function, as a useful tool for humans and not a soup-to-nuts behemoth that promises to think up and then execute ideas from scratch without any human involvement. I truly believe he best and most profitable case uses will be where it fills in the gaps, and to that end I see AI’s long-term future more like ball bearings than a computer that will replace an engineer, a pilot, or a plane.
30
redditingtonviking Mar 25, 2026 +6
You are definitely on to something here. The concept of machine learning will definitely survive long term just like the concept of a world wide communication network did. The LLM technology will most likely fade at one point as the lack of intelligence means it’s only really good for like first draft level quality, which can be very tricky to build on from as in generating that draft one skips the learning stage needed to iterate on the text/code. The image and voice generating features I hope don’t progress much beyond this current stage as they make it difficult to say what is real, and I really don’t like them from an artistic standpoint. Even flawed artists are more compelling than auto generated content. It seems like the companies will still push for this stuff in order to cut out artists from their expenses. There are definitely several use cases where machine learning can be useful, but the major issue we as a global society seems to be facing now is knowing what we should use these technologies for, and how we go about it. A lot of the people making the decisions on how AI impacts us in our daily lives doesn’t actually understand how it works. The customer service LLM chatbots is only really a tool for companies to dodge responsibilities. Predictive policing just reinforces inherent biases from the data it is built on, and when later making decisions based on the effects of its previous work that will just become self reinforcing. A certain moronic world leader has even spread obvious AI stories as facts as he was too dumb to spot the signs.
6
Kytescall Mar 25, 2026 +11
I don't think that's comparable. The infrastructure for the internet cost a lot to lay down, but could go on to be used by any number of different services once it existed. Not so with the infrastructure set up for LLMs. All those GPUs are basically *consumables*. They burn out and have to be replaced pretty frequently at the rate at which they are used. So they are going to be continuously building the infrastructure and will never reach that point where it's 'done', and can just be taken advantage of. And there's probably nothing else that *would* take advantage of this particular infrastructure of armies of GPUs. What else needs this? So when the LLMs are no longer financially viable to run, these data centers will just be junk. And running them is continuously draining massive amounts of money, and there is no clear plan from anyone on turning this into profit.
11
Fifteen_inches Mar 25, 2026 +21
There is no way to make a profitable customer facing AI. Even now ChatGPT is at best a search engine that lies to you, and at worst a plagiarism machine.
21
Ruleseventysix Mar 25, 2026 +15
But somehow both at the same time.
15
zkrp5108 Mar 25, 2026 +28
The Internet bubble was nothing compared to this ponzi scheme. This is a useless product that consumed way more power and water than the standard Internet does. It's not even close not to mention the Internet created wealth generation, AI might generate wealth for same but if his plan of replacing all humans we're all gonna be jobless and fucked. The future he's wants is a horrible place to live. Hopefully they all fail and go bankrupt and we can bury this c*** in the trash bin of history
28
Stashmouth Mar 25, 2026 +5
I think Google is going to be right there with them. Sample size of just a few people in my circle, but the usefulness of Gemini's answers have gotten so much better over the last few months it's practically inexplicable. It's better at answering questions about how to do things in O365 and Azure than Copilot, and I'm assuming they're accessing the same resources (all of MS' publicly available support documentation). I'm no evangelist for AI, but as far as LLMs go Gemini and Claude have been great to use.
5
OffThe405 Mar 25, 2026 +12
I don’t mean to denigrate, but answering questions about Office and Azure is essentially bottom of the barrel. If you try to use Gemini to build distributed systems, especially multi-cloud, the flaws become quickly apparent. I pay for Antigravity Ultra too, so I’m not some luddite. I use it every day, for hours a day. It saves time in a lot of areas, but it eats just as much time in bullshit. Gemini can - and absolutely will - completely hallucinate. It will make up endpoints, fabricate cloud services, mix up your own services, needlessly try to deploy to production. The list goes on. In three consecutive responses, it will say “I’m absolutely sure we need to use X from Y to achieve Z.” Then, immediately after, “I’m so sorry for leading you astray. Using X from Y to achieve Z will not work. You need to use A from B to achieve C”. Then, immediately after that, “Forgive me for sending you down the wrong path. My memory context got all jumbled. I’m back on track now. You absolutely need to use X from Y to achieve Z”. Then you find out X doesn’t exist on Y and A doesn’t exist on B. You literally just wasted time and money going back and forth about complete bullshit. You think, “oh. Lemme add some rules to .agent. Do not suggest X on Y or A on B”. It follows them for a few prompts, and then an hour later, it does the exact same bullshit. Yeah. It generates convincing sounding stuff, especially when you ask about things in which you’re not an expert, but the moment you ask it about your domain, it’s immediately apparent that this AI revolution is not happening anytime soon. To anyone informed, this is not a revelation, but these things are not even close to intelligence. It’s not even in the same ballpark. The very fact that an LLM will never say “i don’t know” is basically stop-ship. It’s meant to give you the illusion of authority. That only works if you, yourself, are not an authority. I cannot tell you how many times Gemini has tried to put secrets in source code or blindly trust a frontend client as some source of truth. Even the most junior dev wouldn’t make those mistakes. It absolutely churns out code. There is no denying that. And sometimes it does great work and will offer helpful feedback. Then, immediately after, it will put your stripe api key right into your server and log it
12
Stashmouth Mar 25, 2026 +6
No denigration detected on this end, but yea, our use cases are very different lol. I'm interested in LLMs as more powerful and conversational search engines, and for summarizing things already in my possession like files and email. If that's bottom of the barrel work or table stakes for an LLM, I'm totally fine with that. But it's also telling that ChatGPT/Copilot have trouble managing even this bottom of the barrel task.
6
OffThe405 Mar 25, 2026 +4
No for sure! I agree with you there. Gemini has been the most impressive to me so far, but the more it gets integrated into work streams (and pushed by corporations at large to integrate into workstreams), the worse i find it getting (in terms of adding to my productivity as an engineer). I am also with you on the more conversational search engine angle. I definitely use LLMs more for code, just due to my job, but personally, I have found the conversational back-and-forth to be its most beneficial use case for me. It’s just a completely different interaction pattern than a google search. I feel like it really shines with discovery. Kinda like how Google used to be back in the day, you can just go down rabbit holes. You ask one question, see some keyword you’ve never seen, and then that starts the next rabbit hole.
4
Various-Roof-553 Mar 25, 2026 +8
Exposing the cost would bring down the house of cards 🃏. Better for them to shut it down. As you said, nobody would pay the break even price
8
botle Mar 25, 2026 +14
Even worse, they'd have to publicly admit what the real cost is.
14
jim_cap Mar 25, 2026 +5
I’m trying to explain this to the guy spearheading the Claude Code initiative where I work. At some point investors will want a return, and the *actual* cost of these tools is not remotely reflected in what we pay at the moment. He just thinks “competition between the vendors will be good for we consumers”.
5
Aazadan Mar 25, 2026 +39
There isn't. I don't think you understand the losses this company is running at. Their basic subscription people pay $20/month for, costs them $1400/month. The thing is though, this company is fine running stuff at losses, even huge losses because that's essentially expected on a hyperscale business model. But Sora had under a 1% user retention rate a couple days after it launched, and had declined since. If it's going to run at losses it needs to be gaining market share aggressively to be considered successful, but it wasn't. tl;dr, if they had instead lost $100 on every video made but were having them made in huge volume to increases the losses, they would have kept it going.
39
Hungry_Wasabi9528 Mar 25, 2026 +30
Do you have a source on that $1400 a month to run a $20 month subscription? That seems really high. I’m assuming this is limping in total company expenses like r&d
30
kungfoojesus Mar 25, 2026 +6
Anyone have an idea of how much computing costs and electrical costs it takes to render an AI video per minute produced? Curious 
6
TehSpaceDeer Mar 25, 2026 +3
They opened this up to the public, for free, and even after cutting costs by capping generation limits and reducing video quality, free means they were still burning money. And that was the majority of users, no one was paying $200 for the premium version of that shit.
3
touchet29 Mar 25, 2026 +13
They're shutting down the app, not the ai video model API. This just shows that most people here shouldn't really have an opinion about this since they don't even understand it.
13
attrackip Mar 25, 2026 +14
By that logic no one should have an opinion of it. I don't need to understand climate change, cancer, or cunts to have opinions on them.
14
createch Mar 25, 2026 +4
It seems like it's the free video social media app with the watermarks that they're shutting down. I haven't seen it mentioned that they'd shut down the model's API which allows for higher quality paid, and watermark free generation.
4
-Epitaph-11 Mar 25, 2026 +2
It’s all going away according to the article. They haven’t said why their next steps are yet.
2
Lopsided-Rough-1562 Mar 25, 2026 +4
Good .. let it burn
4
McCoy818 Mar 25, 2026 +199
730 billion dollar company cant even keep its own products alive for more than a few months. but sure lets let them ipo
199
End3rWi99in Mar 25, 2026 +15
GPUs are in short supply. This is what happens. Going to take years to actually meet the demand from AI.
15
alkxx Mar 25, 2026 +210
good f****** riddance
210
Volphy Mar 24, 2026 +136
We were due a sliver of good news today.
136
FrothyEspresso Mar 24, 2026 +194
lol that’s what hundreds of billions gets you! A failure!
194
iSpaYco Mar 25, 2026 +71
RAM is expensive because of a failure, makes my head boil even more.
71
dagobahs Mar 25, 2026 +24
Many PC parts are, unfortunately. I just paid $175 for an SSD (2 TB) and that was a deal! Other listings were being sold for well over $200.
24
ValkyrX Mar 25, 2026 +6
The PC I built in May 2025 is $500 more today for the same components according to pcpartpicker.
6
planetarial Mar 25, 2026 +3
I picked up a prebuilt on a Black Friday deal that was obviously priced from pre inflation prices and the GPU + RAM alone today costs currently almost as much as what I paid for it
3
itsadile Mar 25, 2026 +3
I dread what's going to happen if I have a hardware breakdown and need to replace any storage or RAM in my home box.
3
dagobahs Mar 26, 2026 +2
Same. I built my PC in 2020, so I’m a bit overdue in upgrading my RAM and a couple other parts, but the price hikes have made this unfeasible.
2
Rev-Dr-Slimeass Mar 25, 2026 +64
Watching OpenAI implode is cathartic. I hate Sam Altman. Slimy f***. I hate every tech CEO though.
64
mrdominoe Mar 24, 2026 +439
As a creative person. Good.
439
seedless0 Mar 24, 2026 +286
As a consumer, may all fake video generators die a fiery death.
286
thegoatmenace Mar 25, 2026 +89
Also as a citizen. The last thing we need is gullible people (especially the elderly who are more susceptible due to lack of tech literacy) being duped by AI video propaganda.
89
llliilliliillliillil Mar 25, 2026 +2
But what will I watch when there are no videos about fruits cheating on each other on TikTok anymore?
2
Fickle_Competition33 Mar 25, 2026 +102
The only reason they're doing it is to focus the scarce GPU resources on productivity solutions since they're more profitable, like Anthropic is doing. Once they have enough capacity, they'll be back. Don't think they just gave up.
102
Yahyathegamer749 Mar 25, 2026 +9
We gotta kick them while they're down so they can't come back
9
Fateor42 Mar 25, 2026 +46
No, the reason they're doing it is that Disney pulled out of the deal they were going to make with the company and without that money they have no way to keep it going.
46
no_dice Mar 25, 2026 +70
Everything I’m reading indicates things were the other way around: > It appears Disney’s decision to exit its deal with OpenAI was a direct result of Sora’s shuttering. In a statement, the company has confirmed it ‘respects’ OpenAI’s decision to exit the field of generative AI video creation, and to shift its priorities.
70
zakary3888 Mar 25, 2026 +18
I can’t imagine the amount of money Disney would’ve been asking for to give the general public basically free reign with their IPs
18
Ruleseventysix Mar 25, 2026 +12
We just need another round of VC funding. It's a sure bet, guaranteed to make money.
12
PandaCat22 Mar 25, 2026 +10
Just one or two more brazillion dollars, bro. I swear, that money will get us to the moon, bro. I swear, the future is here, bro, just ten or twenty trillion more and we'll get there.
10
IHS956 Mar 25, 2026 +10
Open AI raised $110 billion in their last funding round in October 2025. Disney committed $1 billion.
10
DandD_Gamers Mar 25, 2026 +4
A reminder, all those billions are already going to be gone by mid 2027 and with no profit in sight with a 'EHHHHHH WELLL MAYBE 2030????"
4
bufordt Mar 25, 2026 +3
> more profitable, That's a weird way to spell, lose less money. No AI company is actually profitable yet. The current offerings are basically loss leaders. They are banking on getting companies to switch to AI and then jacking up the prices after they've lost their skilled workers.
3
zkrp5108 Mar 25, 2026 +3
Hopefully they do though because AI is dumb
3
BroForceOne Mar 25, 2026 +65
Let’s be honest the only thing AI video is probably good for is customizable p*** and if they’re not going to allow that then no one is going to pay for it.
65
Jafooki Mar 25, 2026 +55
It'll be great for disinformation and just bad things in general. Soon the government will be able to charge us with a crime, and when we say "I didn't do that", they'll be able to say "sure you did, here's a video of you doing it". There's a huge market for bad actors
55
coalsucks Mar 25, 2026 +10
This is the Philip K. D*** universe.
10
FillFrontFloor Mar 25, 2026 +8
You aren't wrong, Watching those sora videos knowing it's AI is not as cool or funny as knowing it happened for real. You lose interest super quick.
8
fzvw Mar 25, 2026 +2
It's good for creating innocuous inside joke videos to send to friends and family in private. But that's not profitable
2
Cloudhead_Denny Mar 25, 2026 +10
Hopefully a sign of many great things to come.
10
Hellsinger7 Mar 25, 2026 +19
Yes, another clanker bites the dust.
19
TactiFoolD Mar 25, 2026 +20
Burn in hell you f****** clanker, and take Chat GPT Meta Grok Gemini and Copilot with you
20
robotpoolparty Mar 25, 2026 +8
Never understood how this would make money. Guess they captured all the data they wanted on prompts and video content attention.
8
breadofthegrunge Mar 25, 2026 +8
Good. The misinfo created by it has been a scourge.
8
CamBearCookie Mar 25, 2026 +9
Good. I wish they'd shut down the whole company.
9
alotofironsinthefire Mar 25, 2026 +15
Look the thing that people who can do basic math said would happen , happen. I'm sure the rest of the rest of the AI bubble won't have this problem/s
15
FabricatedMemories Mar 25, 2026 +7
Great news! now i wait for the pc parts to go down
7
spectrefax Mar 25, 2026 +6
Say you're hemorrhaging cash like it's the point without saying you're hemorrhaging cash. You don't cut features if your company is in good shape. OpenAI is literally the MySpace of the AI world. Maybe they should have spent less time f****** nerfing and removing every model they've ever released and they would be in better shape. Can't wait for the IPO so I can short that shit into the ground and retire.
6
MithrilHuman Mar 25, 2026 +8
Good. There is absolutely no need for this tool
8
oh_please_god_no Mar 25, 2026 +38
Good. Now shut down the rest
38
AaronTheElite007 Mar 25, 2026 +6
It’s all beginning to unravel. AI isn’t profitable
6
Popmytart Mar 25, 2026 +11
This is a shift in the market. Moving to a B2B model, we will see less AI for consumers and more for orgs. This is worrying all around. More AI in the workspace, less human need. Less AI is consumers hands. AI will still be around, we just won't be able to interact with it.
11
d1ckMage-4975 Mar 25, 2026 +2
video generation is more expensive and resource hungry than every other type of ai usage combined, too costly to train, too pointless to pay for for the customers, so it's not viable; but you have to have the volume of regular poeple interacting with ai to train the models, B2B can't do that.
2
ZergHero Mar 25, 2026 +4
Will we be seeing less AI videos now??
4
Internal-Apple-2904 Mar 25, 2026 +3
Yes, since cost to entry will be higher now. 
3
McCool303 Mar 25, 2026 +18
Turns out using a super computer the size of a warehouse to compute and create an entire animation frame by frame is less efficient than just underpaying an art major on a steady diet of Ramen noodles. Who would have thought? Certainly not these billionaire creeps that are further away from empathizing with your average American than an alien from another galaxy. What do you expect from the group that brought you a president that thinks you need ID for bread.
18
zahell Mar 24, 2026 +16
Not a minute too soon.
16
jason60812 Mar 25, 2026 +5
oh thank god, f*** these useless AI slop generators
5
Exploding_Testicles Mar 25, 2026 +6
It was secretly acquired by the government and disguised as a closure. They are going to further develop it on higher end machines and soon we'll see nearly indistinguishable from real video and media.
6
Neat-Bridge3754 Mar 25, 2026 +3
Can OpenAI itself be next? Maybe the other ~~AI~~ LLMs can follow shortly after???
3
Malaix Mar 25, 2026 +3
I feel like the only use people got out of this was making videos about Sam Altman committing crimes to prove a point why this shit is bad. lmao
3
hoovedruid Mar 25, 2026 +3
Altman going to run that company into the ground.
3
RhynoPlays Mar 25, 2026 +3
Finally some good news in this world.
3
SlamMeatFist Mar 25, 2026 +3
Probably very expensive, and other tools in the market are better, plus things like people running their own local models keeps them from making more money. I hope image-gen dies and that drops gpu and ram prices The only thing ive found any ai to be useful for is in spreadsheets and replacing or correcting things like dates in things that don't have a solid path to automation so a dubious time saver when i still need to QA what it did as well
3
kingbrad Mar 25, 2026 +14
Good. Sooner this bubble bursts, the better.
14
Golf_is_a_sport Mar 25, 2026 +24
It's sad that all the money wasted on this fad could have fed every starving human on earth for years.
24
PandaCat22 Mar 25, 2026 +11
Yeah, but feeding people doesn't make line go up
11
lm28ness Mar 25, 2026 +4
Oh no please say it ain't so. Where will they go to make the AI slop for those YouTube shorts.
4
spoona96 Mar 25, 2026 +4
This must be the company that is going to take over every white collar job in 6-18 months while simultaneously not being able to generate video affordably...
4
fizzunk Mar 25, 2026 +4
I use sora to make images but every time I opened it the landing page would always default to the video creation front page. At one point they tried to make it the new TikTok and it was showing trending influencer accounts and the videos they were making. It was truly embarrassing.
4
BrownByYou Mar 25, 2026 +6
Good. It's killing the planet.
6
Multidream Mar 25, 2026 +2
Not everything on the internet is forever it turns out
2
LinkleEnjoyer Mar 25, 2026 +2
A ray of sunshine among the bleak news lately.
2
ConsequenceMission21 Mar 25, 2026 +2
Wait does that mean no more Fruit Love Island?
2
bunker_man Mar 25, 2026 +2
There's tons of other video generators.
2
More_Bigger Mar 25, 2026 +2
Theyre done letting using everyone to train it.
2
JumpingJalapenos Mar 25, 2026 +2
And somehow these people keep failing upwards
2
NBNebuchadnezzar Mar 25, 2026 +2
One small win for humans.
2
OG-KZMR Mar 25, 2026 +2
I guess they redirected their funding to the Pentagon hehe.
2
honkymotherfucker1 Mar 25, 2026 +2
That dude on /r/pics just fell to his knees
2
Mariahausfrau Mar 25, 2026 +2
Trump got enough of his and Vance videos.🤣🤣🤣.
2
nemofbaby2014 Mar 25, 2026 +2
Oh no? Are supposed to be upset at this?
2
PositivelyAwful Mar 25, 2026 +5
Oh no the White House won’t have any content to post now
5
CawfeePig Mar 25, 2026 +5
Glad to see it. All this GenAI garbage needs to burn.
5
WafflesAreLove Mar 25, 2026 +4
Now shutdown the rest
4
TilapiaTango Mar 25, 2026 +3
Thank god. I'm so tired of those videos
3
_larsr Mar 25, 2026 +2
Good, at least one of the slop fountains has been capped.
2
MartinRaccoon Mar 25, 2026 +2
They are likely rolling the technology into regular ChatGPT and killing the social aspects.
2
bwoah07_gp2 Mar 25, 2026 +2
This is absolutely awesome news! 👏👏👏 I'm tired of seeing Sora AI shorts vids on YouTube. The more AI generative "tools" for pics and videos that get shut down, the better.
2
flamingmenudo Mar 25, 2026 +2
I agree. But the major social platforms are basically ruined already, partly due to slop.
2
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