I saw it with a live orchestra playing along last year it was incredible
25
KhivaMar 23, 2026
+8
I just wish someone would do like a soft remake of it. It's been long enough, right? Maybe switch a few characters around, completely obliterate everything it achieved and if we're lucky, scatter some mystery boxes around.
So long as they go in without a plan, then there isn't a single thing that can't go according to plan, right?
8
darthstupidiousMar 23, 2026
+4
I'm so excited to take my daughter to go see it next year! She hasn't seen (any) Star Wars or been to the movie theater, so I'm geeked to check both boxes at the same time... with the best movie of all time.
4
MattMason1703Mar 22, 2026
+21
\*Star Wars
21
RatchetHero1006Mar 22, 2026
+26
A New Hope is a perfectly valid way to refer to it. It was what Lucas originally wanted to call it before the studio told him to cut it down. As early as a 1981 re-release was the subtitle added.
26
flavorade_manMar 23, 2026
+2
Thank you, I hate it being referred to as a new hope. It’s STAR WARS!!!
2
samcuuMar 23, 2026
+1
No shit, then it'd be An Old Hope.
1
DayzlikethisMar 22, 2026
+106
TIL Disney has tripled its investment since 2012.
106
StillStanding_96Mar 22, 2026
+17
That’s shocking to hear. Are they counting Disney+ subscriptions in that figure?
17
mikeyfreshhMar 22, 2026
+17
Probably also includes merch and other revenue streams
17
StillStanding_96Mar 22, 2026
+4
Oh I’m sure it includes everything they can think of, and ignores as many losses as they can write off
4
samsaBEARMar 22, 2026
+12
Surely the park alone at Disney World must have recouped what they paid for the whole IP
12
StillStanding_96Mar 22, 2026
+8
That probably played a big part in it. Even though they built Galactic Starcruiser, ran it for 18 months, and then demolished it, that still only lost them $300million. But Galaxy’s Edge is a moneymaker
8
Fart_BWAPMar 23, 2026
+2
How is that shocking to hear?
If if the new movies hadn’t made a mint, the real money has always been made in merchandising, and god knows Disney has been successful with that.
2
KhivaMar 23, 2026
Do kids play with toys of the new films?
If anything I'd think it'd be Marvel stuff. Or Robux.
0
Fart_BWAPMar 23, 2026
+1
Yes.
1
Alex3884Mar 23, 2026
+6
It’s complicated.
The films cost money to produce and, altogether, generated roughly 1-2 Billion in profit. Not revenue, profit.
Merchandise is tricky as well because Lucasfilm doesn’t keep the entire revenue sold; at best, you’re looking at standard royalty rate of 30% which, based on revealed numbers, adds an additional billion or so.
The parks are interesting because, as someone else said, Galaxy’s Edge is making money. It’s not making profit though. It cost another billion or so to renovate and while initial visitation was strong, park attendance as a whole has been trickling down with the cost of living and post-pandemic scarcity.
And Disney Plus wasn’t profitable at all until about a year or two ago; those shows were a net loss.
The reality is, Disney has recouped its investment but only just within the last year or two. Profits made on the investment are negligible at best and are slowly declining as the brand loses the public eye.
6
I-sedditMar 23, 2026
+6
You're missing the fact that a lot of the "expenses" weighed against "income" are in fact spent to themselves. This makes it even more complicated to calculate.
6
Alex3884Mar 23, 2026
+1
Except we have the exact figures for how much was spent on the films, including tax write offs, and the final totals for each.
For merchandise, Lucasfilm spends nothing as the brand is licensed out and they only receive their royalty cut.
We also have the exact figure, more or less, of how much was spent to create Galaxy’s Edge.
1
I-sedditMar 23, 2026
+1
That's not my argument. What we don't know exactly is how much profit they take in from "what was spent on films" that went to companies that they own and could charge themselves whatever the hell they wanted.
This is normal hollywood level accounting, I'm just pointing it out because it affects your argument (not in any profound way, but you missed it).
1
Alex3884Mar 23, 2026
+1
https://www.forbes.com/sites/carolinereid/2025/10/19/revealed-the-star-wars-movie-with-the-highest-profits/
We have exact numbers
1
I-sedditMar 23, 2026
+1
I read the article. You still don't get it.
1
Alex3884Mar 23, 2026
+1
Can you explain it like I’m five? Because maybe we aren’t talking about the same thing.
1
I-sedditMar 24, 2026
+1
We kinda aren't, let me see if I can do it.
Yes - I'm not arguing with your numbers.
But I am arguing with what "profit" is when reported by the producers/owners who also own the means of production and marketing.
Disney's situation with the Star Wars IP means that they control both. So "hollywood math" works to hide the extra profit they get by expenses they set that are to themselves.
When they control both, they can charge themselves enough to reduce "profit" at the movie level, yet increase profit at the other level. That detail is NOT in discussion, nor is it provided to Forbes or anyone else.
That is it.
That's my point. If this doesn't make sense, please don't bother to reply - I don't really want to continue to be invested in explaining anything further. Honestly, I believe you're trying to understand - but I can't be sure.
1
Aggressive_ChuckMar 23, 2026
+2
That's only a 8% annual gain. Pretty much on par with the stock market.
2
ToonMasterRaceMar 23, 2026
-7
Total BS when you account for inflation and what exactly that means (such as their inclusion of Disney+ subscribers into it, or reselling old games/merchandise/comics/books from before they bought it). TFA did well but everything else has been diminishing returns and Star Wars isn't nearly as profitable or popular as it used to be. The franchise never recovered from TLJ, nor will it ever.
-7
CrispyHoneyBeefMar 23, 2026
+5
Ok dude
5
Hour-Emu-394Mar 23, 2026
+2
An overwhelming majority of the fanbase said the franchise would never recover from the prequels back in the early 2000’s. Sure disneys trilogy was just as mediocre as episodes 1 & 2 but Andor and Rogue one are the best Star Wars content released since the 80’s.
2
Fart_BWAPMar 23, 2026
+3
This fandom’s gonna be stuck with these loons for the rest of eternity, isn’t it?
3
ToonMasterRaceMar 23, 2026
-1
You’re way too defensive over people not liking Disney slop
-1
Fart_BWAPMar 23, 2026
+2
This from a guy with “Master Race” in his username handle.
2
ToonMasterRaceMar 23, 2026
-2
Calling people who don’t like certain Star Wars movies racist is so 2017
-2
raiseyourglasshighMar 22, 2026
+22
On its 50th anniversary it will be as old as Metropolis was when it first came out. Hard to imagine there’ll be a science fiction film as consequential as either of them released that year to follow the trend.
22
rchlgrn2Mar 22, 2026
+41
how much longer is it gonna get
41
mrtunaMar 22, 2026
+19
It will increase by 1 every year.
19
PoliteQueefMar 23, 2026
+2
Source??
2
StillStanding_96Mar 22, 2026
+3
Until there’s not a single penny to be wrung out of it
3
Turbo__SanwichMar 22, 2026
+51
Longest production in cinema history. Still filming after 50 years. Incredible
51
notafishhyMar 22, 2026
+10
George Lucas would still be tweaking it if he could.
10
richard-564Mar 23, 2026
+7
I misread that as "twerking" for a second, and now that's what I'm picturing.
7
CaptainKino360Mar 23, 2026
Not my proudest fap
0
FileHot6525Mar 23, 2026
+5
Who’s says he isn’t? I’d bet almost anything he has a cut no one has seen, hidden somewhere at his ranch.
5
N0r3m0rseMar 24, 2026
+1
I'd be interested to see it honestly.
1
N0r3m0rseMar 24, 2026
+1
No one forced him to sell star wars, he chose to give it up.
1
brager1990Mar 22, 2026
+29
Great movie!
29
I-sedditMar 23, 2026
+7
While it was being filmed, it was NOT called "A New Hope".
7
flavorade_manMar 23, 2026
+4
Still isn’t called a new hope to me
4
CountFew6186Mar 22, 2026
+15
That movie is just called Star Wars.
15
blankdreamerMar 22, 2026
+3
What a great article. I can never get enough of the creation of Star Wars. It took Lucas two years to write the script and boil it down into what seems so simple but is genius. He would cut little bits of his hair off as a nervous twitch it was doing his head in so much.
3
russ-in-a-boxMar 23, 2026
+4
That definitely makes me feel a bit old
4
HilariousCowMar 22, 2026
+18
You mean “Blue Harvest”?
18
StillStanding_96Mar 22, 2026
+38
Blue Harvest was Return of the Jedi wasn’t it?
And if I remember right, it had the subtitle “Horror beyond imagining!” 😂
38
xavPa-64Mar 22, 2026
+11
Supposedly it was to prevent price gouging from vendors who’d try to charge more for everything if they knew their buyers were the ones making the new Star Wars movie. I wonder if that’s still common practice in the industry
11
StillStanding_96Mar 22, 2026
+17
They sure do. Avengers: Endgame was code named Mary Lou
17
Morgan-MoonscarMar 22, 2026
+4
Batman Begins was "Rory's First Kiss"
The first Avengers was "Group Hug"
Harry Potter and the Chamber of Secrets = "Incident On 57th Street"
Titanic was "Planet Ice"
4
rube_X_cubeMar 22, 2026
+7
Yup! The funny thing is that the Blue Harvest logo used the Star Wars font.
7
craig_hoxtonMar 22, 2026
+2
> Return of the Jedi
Which was Revenge of the Jedi in early versions.
2
I-sedditMar 23, 2026
+2
Wish I had grabbed one of those original posters.
2
kevronwithTechronMar 23, 2026
+1
Until George Lucas realized how much money he could save on ink by removing two letters from all the merchandise.
1
Canadian_Samurai50Mar 22, 2026
+4
Blue Harvest was also the Family Guy episode
4
Deathstroke317Mar 23, 2026
+1
And to take it a step further, there was a rumor they wanted to make an actual Blue Harvest movie layer starring Carrie Fisher, but it didn't work out.
1
Trid1977Mar 22, 2026
+8
“Blue Harvest" was a fake movie created by Lucasfilm to protect the filming of Return of the Jedi from paparazzi
8
Legal-Perception3008Mar 22, 2026
+3
50 is too much
3
Adorable_Ad6045Mar 23, 2026
+3
And George Lucas's American Graffiti A New Hope came out 3 years before that!
3
dirbofficialMar 22, 2026
+37
“Star Wars” began filming 50 years ago today. “A New Hope” didn’t exist until 1981.
37
StillStanding_96Mar 22, 2026
+16
Sure it did. It just didn’t have that name yet.
16
Merickson-Mar 22, 2026
+4
You mean "**The** Star Wars."
4
BusinessYou1657Mar 23, 2026
+3
That’s the reboot.
3
Trid1977Mar 22, 2026
+7
Nope. Just Star Wars
7
ItchyMcHotspotMar 22, 2026
+8
Drop the “the.” It’s cleaner.
8
I-sedditMar 23, 2026
+3
Oh, here's your appletini's...
3
ichabod01Mar 22, 2026
+2
I have not heard that name in a long, long time
2
used_brynMar 22, 2026
+2
That's mean if you watch the premiere at 0 you will be 50 this year
2
DaddlerTheDalekMar 22, 2026
+2
The beginning of something big.
2
ttubehtnitahwtahw1Mar 23, 2026
+2
we gonna celebrate when it was half way done filming too? or when filming wrapped?
2
GemnistMar 23, 2026
+2
“Did you hear that? They’ve shut down the main reactor! We’ll be destroyed for sure”!
2
NextSkirt6915Mar 22, 2026
+3
Crazy to think it was made before CGI. The trench run still holds up better than most modern effects.
3
sheetoficeMar 22, 2026
+4
It’s just Star Wars.
4
MattMason1703Mar 22, 2026
+2
Starring Luke Starkiller
2
MusicFilmandGameguyMar 22, 2026
+1
And Han Solo the frog
1
jwktigerMar 22, 2026
+1
Crazy they did all the filming, effects and editing in 14 months
1
ActorsEverywhereMar 22, 2026
+1
Jesus, how long is it gonna take them to wrap this thing?
1
Troyal1Mar 22, 2026
+1
This was my first Star Wars movie I saw and I’m a 90s kid
1
ranassilMar 22, 2026
+1
Still looks like a timeless adventure from here
1
vroartMar 22, 2026
+1
The movie that changed everything
1
NotTheCraftyVeteranMar 23, 2026
+1
Well shit, I hope they finish filming soon
1
TsunGeneralGrievousMar 23, 2026
+1
Hopefully they have enough footage after filming for 50 years.
1
rdtusrnameMar 23, 2026
+1
Looking forward to seeing that Anniversary next year!
1
optimalbrain90Mar 23, 2026
+1
What an incredible article. I’m endlessly fascinated by how Star Wars came to life. George Lucas spent two years refining the script, distilling it into something that feels simple on the surface but is truly brilliant. The process was so intense it reportedly stressed him out to the point where he’d nervously snip bits of his own hair.
1
Obvious_wombatMar 23, 2026
+1
Saw it back just in '77 - along with, probably, a good chunk of the planet. The queues were insane.
After SWs it was all Sci-Fi at the cinema for a while.
1
Proof_Ad_8147Mar 23, 2026
+1
Here’s to hope that I get a Star Wars the old republic film before it’s too late or even a film that goes back to the creation of the Jedi order something please within my lifetime. I don’t even care if I’ll have to be 60.
1
mitchkramerMar 23, 2026
+1
I saw Star Wars in the theaters and thought it was great.
I saw a new hope later and was not impressed.
The first one is really the only one I like.
1
CaptainObvious110Mar 23, 2026
+1
time flies
1
IcyKey7Mar 23, 2026
+1
Even after half a century, the original Star Wars still captures people’s imagination and remains one of the most beloved films ever made. I like it.
1
kasimirvendomMar 23, 2026
+1
And in November it'll be 50 years since Star Wars first stepped into the public, with the novelization written by Alan Dean Foster.
Happy Birthday, STAR WARS!
1
StrangerWest2756Mar 23, 2026
+1
50 years is actually wild. it feels like yesterday i was a kid waiting for the new movies to come out. time really flies.
1
AyellowbeardMar 23, 2026
+2
I’m old and saw this in theatres multiple times when it first came out! It was so mind blowing back then!
2
twitch_delta_bluesMar 22, 2026
+1
You mean “Star Wars.”
1
GovernorSonGokuMar 22, 2026
+1
Some say they’re still filming to this day
1
flavorade_manMar 23, 2026
+1
Just call it Star Wars like practically everyone did until like 12 years ago.
1
BurnThroughMar 22, 2026
No, it didn’t.
It was just called Star Wars until the rerelease (which had the change to the scrolling intro).
0
DeadpoolgoesboopMar 23, 2026
uM aCtUaLly
0
DirtyThoughts07Mar 23, 2026
well i watched it wen i was a kid , was a very interesting one
0
n_mcrae_1982Mar 22, 2026
-4
And subsequently got robbed at the Oscars!
-4
FX114Mar 22, 2026
+7
It won 6 of them!
7
FrosenborgMar 22, 2026
-2
Only about 8,5 years before I was born.. wtf?
-2
silentbargainMar 23, 2026
-4
And half the boomer butts in seats are now the type to suck darth vader’s robot c*** for a single midichlorian
-4
SuperArppisMar 22, 2026
-7
Ahh, when they are going to remake this and have help from AI...
😏
-7
cruisin_urchin87Mar 22, 2026
-8
I was nervous this was an announcement of another trilogy
-8
zoobrixMar 22, 2026
+3
No their new idea to breathe some life into Star Wars films is a Mandalorian movie. Which while it could be fun I feel is unlikely to fix the real problem which is a Disney management that cannot pick the right creative people with a vision and then get out of their way so a trilogy with a cohesive well done story arc can actually come together.
3
VegaJuniperMar 22, 2026
+2
Haha, vision. They're in the business of pumping out product.
2
Top-Handle4786Mar 22, 2026
-2
Or maybe El Jorge snuck in another re-re-re-re-release, this time with even *more* """""""""""fixes""""""""""
-2
DeNiroPacinoMar 22, 2026
-3
Nah, Disney will just remake the original trilogy. They'll recast Luke, Ben, Han and Leia and use AI for Vader's voice. It'll be great.
115 Comments